Table of Contents

Sr.

NoTITLE PAGE No.

1 Introduction 2

2 History of Company 5

3 Company Profile 10

4 Production Department 13

5 Products 24

6 Finance Department 28

7 Human Resource Department 31

8 Marketing Department 39

9 Conclusion 50

10 Suggestions 52

11 Bibliography 54

1

INTRODUCTION

2

INTRODUCTION

About PESTICIDES:

Since before 500 BC, humans have used pesticides to prevent damage to their

crops. The first known pesticide was sulfur. By the 15th century, toxic

chemicals such as arsenic, mercury and lead were being applied to crops to

kill pests.

In the 17th century, nicotine sulfate was extracted from tobacco leaves for use

as an insecticide. The 19th century saw the introduction of two more natural

pesticides, pyrethrum which is derived from chrysanthemums and rotenone

which is derived from the roots of tropical vegetables.

In 1939, Paul Muller discovered that DDT was a very effective insecticide. It

quickly became the most widely-used pesticide in the world. However, in the

1960s, it was discovered that DDT was preventing many fish-eating birds

from

re producing which was a huge threat to biodiversity. DDT is now banned in

at least 86 countries, but it is still used in some developing nations to prevent

malaria and other tropical diseases by killing mosquitoes and other disease-

carrying insects.

Pesticides are the special category of toxic agro-chemicals used to control

pests, insects rodents, fungus, herbs etc. The

following categories of pesticides are produced and used in the country:-

(i) Insecticides

(ii) Fungicides

(iii) Herbicides

3

Indian Pesticides Industry

Pesticides sector in India is being governed by two Ministries. Department of

Chemicals and Petrochemicals under the Ministry of Chemicals & Fertilizers

promotes the production of chemicals including pesticides whereas the role of

Ministry of Agriculture is to regulate, register and monitor the quality and

supply of pesticides in the country.

In India presence of more than 40,000 different types of insects has been

recorded and of these about 1000 has been listed as potential pests of

economic plants, 500 pests have caused serious damage at some time or the

other and 70 have been causing damage more often. Therefore, pesticides

have been recognized in India as essential in increasing agricultural

production by preventing crop losses before and after harvesting. Insecticides

also play an important role in combating insect borne diseases.

4

HISTORY OF

INSECTICIDES INDIA

LTD

5

Insecticides India Ltd

India has come a long way in the manufacturing of quality pesticides and

insecticides. Not long ago, we used to import them from western countries,

and the farmers had to pay rather higher prices. It was the result of sheer hard

work and determination that today we are self sufficient in the manufacturing

in the manufacturing of agrochemicals. Now the farmers are getting the

highest standard pesticides and insecticides at the most competitive prices.

IIL has lead the way by bringing these high quality products even to the

smallest and marginal farmers. The philosophy has remained simple aim at

The higher satisfaction level of customers, as a result of that, farmers

recognized as a IIL’s true friend. Lap after lap, as a true marathon IIL has

weakened the competition to become the best agrochemical and pesticides

manufacturers all across the country. IIL’s vision and efforts have shown a

new era of success, now IIL has set a goal for them and once again ready to

bring India the best in Agrochemicals.

IIL was not carrying out any business from December 1996 till October

2001.The commercial production started in the month of March 2002 at

Chopanki unit in Rajasthan with an installed capacity of 29.40 Lacs litres of

EC and 2400 MTs of Granules. IIL has two units one in Chopanki Rajasthan

and another in Samba J&K. Unit at Samba was commissioned in 2004. The

current installed capacity of IIL Company is 60 Lacs litres of EC, 2900MTs of

Granules, 10500MT of WDP. IIL’s business primarily comprises of

manufacturing of pesticides, weedicides, herbicides & allied products.

6

Mr. Hari Chand Aggarwal (Chairman):

Belongs to a business family of Delhi. He has more than 3 decades of

experience in pesticides business. In 1972 he had set up a partnership firm in

the name of Hindustan Pulverizing mills to carry on the business of

manufacturing, marketing and trading of pesticides products. In 1980 this firm

was converted into public limited company and the name was changed to HIM

Pulverizing Mills Limited and Mr.H.C.Aggarwal became a director. Between

1996 and 2002 he was Managing Director and then continued to be a director

till 2004. During his tenure with HIM Pulverizing, he was involved in all the

major activities, including Procurement, marketing and Finance. He was

awarded Udyog Bharti Award on 16th February 2004 by Indian Achievers

Forum New Delhi. He has been the President of Northern India Pesticides

Manufacturing Association (NIPMA) for more than 5 terms. He was also a

director of Crop Care Federation of India (CCFI) and Indian Association of

Plant Growth Products. He was also president of Giant Group of the Delhi.

7

Mr. Rajesh Aggarwal (Managing Director):

Is a Commerce Graduate and has attended a workshop in “Marketing and

Formulation of Pesticides” conducted by Institute of Pesticides Formulation

Technology, Gurgaon in the year 1994. He joined M/s HIM Pulverizing Mills

Limited in 1993 and continued till 2001.

In M/s HIM Pulverizing Mills. Limited he was looking after production and

marketing and during his tenure the turnover increased from Rs. 12 Crore in

1993 to Rs. 80 crore in 2000. He promoted Company Insecticides India

Limited in 1996 and got totally involved in Company from 2001. Company

started commercial operations from 2002.

Mr. Rajesh Aggarwal has good Knowledge of production and Marketing of

Pesticides. In November 2006 he was appointed as the Managing Director of

company.

8

Major Achievements

The year wise steps in corporate progress and growth were:

Year 1996 Incorporation of company as private limited company

Year 2001 Converted into public limited company

Year 2002 Commissioned Formulation plant at Chopanki,

Bhiwadi, Rajasthan for manufacturing wide range of innovative

end to end solutions in the areas of Agrochemicals.

Year 2003 Company acquired all the brands of Montari

Industries Ltd

Year 2004 Company commissioned another Formulation plant at

Samba in the state of Jammu & Kashmir.

Year 2005 Company set up an R&D Laboratory at Chopanki and

was granted ISO 9001-2000 Certification.

Year 2006 Company acquired the exclusive right to sell the

Thimet brand in India from American Vanguard Corporation,

USA. Obtained ISO 14001-2004 Certification for environmental

protection.

.IIL has entered into technical collaboration with global giants

AMVAC, USA for THIMET, which is India's most popular

generic pesticide.

The company was Awarded by a Udyog Bharti on 16th dec.

2004.

The company has Expanded horizons into Home Care Range

- Lethal wood care

- Lethal Mosquitoes coils

- Lethal vaporizer etc.

9

COMPANY PROFILE

10

COMPANY PROFILE

Industry Name Insecticides (India) Ltd.

Year of Incorporation Dec- 1996

Year of commercial production Mar- 2002

Turnover 300 cr

Regd. Office 401-402,

Address Lusa Tower,

Azadpur Commercial

Complex, Delhi

Pin Code 110 033

Email Internet:

info@insecticidesindia.com http://www.insecticidesindia.com

11

Infrastructure

1. An ISO 9001-2000 and ISO 14001: 2004 company with largest multi-

location ISO certification.

2. Network of more than 3,000 distributors and over 12,000 dealers across the

country.

3. A strong R & D infrastructure.

4. The company has its 9 area offices, 4 regional offices and 21 depots.

5. State of art processing units within house Quality Assurance facilities.

6. Formulation Plant in the State of Jammu &Kashmir.

7. Plant for manufacturing technical at Bhiwadi, Rajasthan.

8. The company also has a pilot plant spread over an area of 1500sq feet

which is fully equipped for scaling up the process developed in R&D lab.

12

PRODUCTION OF

INSECTICIDES (INDIA)

LTD

13

Facilities:

- Process Pumps & Dossing pump

- Tile line reactors

- Glass lined reactors

- S.S. Reactor (316L)

- Solvent Storage Tank

- Plant Storage tanks & receivers

- Filters , centrifuges and nutch filters

- Fluid bed dryer, Agitated nutch filters dryer

- Rotary vacuum dryer.

- Powder formulation, Liquid formulation

- W.P.S.P. & S.C. formulation & Packaging facilities.

14

Blank Granules

Technical

Sticking agent

Coating agent

Weighting

Mixing in mill

Storage tanks

Quality check as per ISI standard

Packing Machine

Storage godown

Dispatch

Random Sampling Quality check

INSECTICIDES (INDIA) LIMITED

MANUFACTURING PROCESS FOR GRANULE

15

PROCESS IN DETAIL

The plant and machinery required for granule manufacturing is granule

plant and coated granule mill.

It is a completely automated plant where in the raw materials is fed and

get finished product after passing through various process shown in the

flow chart above.

In granule manufacturing plant, each raw material is weighed and fed

into the mixing mill as per BIS standard.

If the finished granules meet with the ISI standard, the same is

transferred to the storage tank for packing through automatic machine.

The finished product is sent to storage godown for dispatch.

16

Flow Diagram for Manufacturing pesticides Technical

17

Reaction vessel

Raw material + solvent

Sample to QC lab

Crude pesticide in solvent

Sample to QC lab

Aqueous layer Pesticide technical for concentration

After detoxication to ETP

After concentration crystalisation or Epimerization

Sample to QC lab Filtration and Drying

Mother Liquor Pesticide Technical

Packing

Dispatch

EXPLANATION:

Stage 1 - the raw material and solvent samples is sent to QC lab for quality

check.

Stage 2 - If quality is up to the mark then the same is loaded to a reaction

vessel to produce crude pesticide in solvent form, which is sent for quality

check.

Stage 3 - the Crude pesticide in solvent form is ready for washing. As per

the requirement of end product washing is carried out in batch.

Stage 4 - after washing excess water is removed and the concentrated form

of technical to sent to another vessel.

Stage 5 - the concentrated Technical is then sent for crystallization or

epimerization (the process of converting one isomer to any other isomer).

Stage 6 - after quality check the crystallized from or the converted isomer

is sent for filtration and drying.

Stage 7 - the mother liquor is separated and the end product

Technical is sent for packing and dispatch.

The excess water removed at stage 4 is sent to Aqua layer which is sent to

ETP after detoxification.

The mother liquor separated at stage 7 is recycled again and recover raw

material in recovery vessel and rest waste material is sent to incinerator.

FLOW CHART FOR E.C. FORMULATION

18

Process:

19

Solvent

Pesticide technical

Emulsifier

Emulsifier

Weighing

Mixing in the Kettle

Checking for emulsification & content as per ISI standard Filtration

Storage in intermediate tank

Quality checks

Filling

Packing material quality standards checking

Packaging

Storage godown

Dispatch

1) For the manufacturing of the EC formulation, raw materials are mixed

in the kettle after weighing.

2) The product is checked for quality standards.

3) If product meets the BIS specifications, it is sent for filtration process.

4) The finished product is stored in intermediate tank.

5) From the intermediate tank these products are sent for packaging.

6) The packed material is sent to storage godown for dispatch.

Batch Production system

The company uses the batch production under this system the

manufacturing is done in batch wise, groups, lots for the granule company

gives different batches for different states during the transportation the

products are send according to their batches allotted for them for

identification.

Capacity Of manufacturing of samba unit:

Company’s current unit in Samba is located at Industrial growth center

SIDCO with installed capacity of 6000MT in Granules, 1100MT in Wetable

dispersible powders (WDP) and 30 Lacs Litres in Emulisifible concentrate

(EC).

COMMITMENT TO RESEARCH AND DEVELOPMENT

20

Insecticides India Ltd driven by its passion for adhering to International

quality standards has created an excellent In-house R&D center, focused on

identifying and manufacturing high value added, complex new molecules for

introduction in the generic market. Sophisticated instruments like HPLC,

GLC, AAS, UV and Infrared spectrophotometer are used for standardization

manufacturing processes.

Substantial investment in R&D has been made by Insecticides India Ltd to be

able to produce superior products to meet the customer needs.

Quality Assurance:

For production of a wide range of agro-chemicals and pesticides, IIL has set

production units at Rajasthan and J&K These state-of-the-art production

facilities offer an integrated environment to ensure optimum performance

levels and facilitate production of high quality liquid, granule and powder

formulations. The plants have 5 fully automated granule sections, 4 automatic

lines of WDP's, 2 fully automatic and 12 semi automatic liquid lines, 14

chemical resistant reactors for insecticides, herbicides etc, A well laid out QA

plan for all products, effectively practiced stage QC checks, rigorous testing

and inspection constitute inherent features of day-to-day working which is

done as per ISO 9001:2000 specifications.

Packaging:

21

Company has synchronized their production planning with the end user

demand.

They sell their product in different SKUs (Stock

keeping units) from pouches to bottles to drums.

Thus they cater to the needs of the all their customers

from small, marginal to big farmers.

They have obtained registration for the design and shape of packaging

of company’ product victor.

Products are packed in various types, The granules are packed in 1kg,5

Kg, 25 Kg, the EC are packed in 50ml, 100ml, 200ml, 250ml 500ml,

1lt, 5 lit, 10lt, 20lt packs depending on the products. Company use

various packaging material including HDPE Bottle of various sizes,

Aluminum bottle, Plastic packaging (Including the water soluble

plastic), Jar, Drums, cartons, bags etc.

The finished product is packed in suitable packaging material in

suitable quality for the transportation.

The packed product passes through the quality checks and send to ware

house before transportation after the getting the clearance of the QC

manager.

Facilities of Production & Planning:

22

Development of safety & environment conservation methods and

minimizing water, air & soil pollution.

Process and product development for existing & new products.

Minimizing utilization of indigenous raw materials and import

substitution.

Replacement of solvents.

Multi stage evaporator for waste – water.

Provision of Scrubber on reactors for waste gases.

Recycling of treated water.

Regular Health checkup of workers in the factory.

23

PRODUCTS

LETHAL:

24

Active Ingredient: : Chlorpyriphos 20% EC

Type: Organophosphorus Insecticide

Recommendations: It is used for the control of chewing and sucking insects

on a wide range of food crops, oil seeds, pulses, fibre crops, plantation and

fruit and vegetables.

THIMET:

Active Ingredient : Phorate 10% CG

Type : Organophosphorus Insecticide

Recommendations : It is used for controlling of chewing and

sucking insects on a wide range of food crops like steam borer, leaf folder

& whorl maggot in paddy & shoot borer & root borer in sugarcane.

LETHAL SUPER:

Active Ingredient : Chlorpyriphos+Cypermethrin

Type : Insecticide

Recommendations : It controls sucking and chewing insects

on cotton and control insects in paddy and vegetables.

25

VICTOR:

Active Ingredient : Imidacloprid 17.8% SL

Type : Neonicotinoids Systemic Insecticide

Recommendations : It is used to control sucking pest,

hoppers and termites in cotton, paddy, vegetables and sugarcane.

SHARP:

Active Ingredient : Acetamiprid 20% SP

Type : Cyanoamidine Systemic Insecticide

Recommendations : It controls white fly and all other sucking

pest in cotton and vegetables for a longer duration.

MILSTIM:

Active Ingredient : Organic Manure

. Milstim activates physiological and biochemical

process of plant cells resulting plant bette preservation of

cellular nitrogen, resistance of hard water, thermal stress, healthier and

effective root system. Milstim helps in improved flowering, better flower

retention, a healthy plant growth, better quality and higher yields.

Recommended for : All the crops

KAISER:

26

Active Ingredient: Sulfosulfuron 75% wg

Type: Selective post emergence herbicide

Recommendations: It controls Phalaris minor and broad leaf weeds, which are

resistant to other generic herbicides.

HIMIL:

Active Ingredient : Metalaxyl + Mancozeb

Type : Systemic & Contact Fungicide

Recommendations : It is recommended for the control of

damping-off, foot and stem rot, downy mildew and late blight diseases of

many agricultural and horticultural crops, potato, tomato, tobacco

27

FINANCE

DEPARTMENT

FINANCE AND ACCOUNT DEPARTMENT

The finance is blood of every business organization, the proper utilization of

available resource is necessary similarly, the entire planning of any

28

organization finally have to be integrated with finances that are available and

that would be required. Eve a profitable business can go bankrupt because it

has insufficient cash to meet its commitments on due date. This will mean loss

of image and its credit rating which in the longer run will put a damper on any

of its growth strategy..

OBJECTIVE OF FINANCIAL PLANNING

Following are the certain primary objective as well as certain other secondary

objective in the area of finance they are as follows:

To achieve an adequate growth of profits over a period of years with

minimum year by year fluctuations.

To declare the bonus for employees and dividends for the shareholders.

The dept in which the investment has been made by the company should

earn adequate return on the investment allotted to them.

ACTIVITIES OF ACCOUNT DEPARTMENT

29

1. Maintenance of cost-records as per government guidelines.

2. Comparison of budget with actual performance.

3. Maintenance of statutory book records.

4. Preparation of Monthly balance sheet and and profit and loss

account

5. Dealing with banks and finance institutions.

30

HUMAN

RESOURCE

DEPARTMENT

HR VISION

31

To act as catalyst to achieve the organizational goals by taking care of the

professional growth and Aspirations.

HR MISSION

Creating a Performance Driven Culture characterized by competence,

Pride and commitment.

DEPARTMENT OBJECTIVES

To support plan and implement the strategic objectives and goals of the

Organization from time to time related to resources/Human Assets.

To achieve the quality policy of the company

To recruit right manpower at right time

To retain quality manpower

To arrange training for employees for continuous improvement in

Quality and culture

To ensure timely and adequate HR activities to all employees for the

organization

Functions of HR Department

- Recruiting

32

- Induction

- Training and Development

- Appraisals

- Welfare activities

- Communicating

- Salary processing

One of the major functions of HR Department;

Recruitment:

Sources of Recruitments

The following are the sources of recruitment

1. Internal Sources

2. External Sources

1) Internal Sources

The following are the internal sources of recruitment.

33

i) Promotion:

Promotion means shifting of an employee to a higher position carrying

Higher responsibilities, higher facilities, status and salaries. Promotion

is based on merit or seniority in the organization or combination of both.

ii) Transfer:

Transfer refers to a change in job assignment. It may involve promotion

or demotion or no change in the responsibility and status. It may be permanent

or temporary depending upon the necessity of filling jobs.

2) External Sources:

The following are the external sources of recruitment.

ii) Private Employment Agencies:

Private Employment Agencies are also widely used for recruitment. They

charged a small fee from applicants. They specialized in specific occupation

like general office help, office assistance, computer operators, technical

workers etc.

iii) Employment Exchange:

34

State Government Employment Exchange is also a source of recruitment.

Employment seekers get themselves registered with this exchange they

provide a clearing house for jobs information.

v) Employee Reference:

The company also recruits from the present employees any relatives or friends

and they are call upon to the interview for the recruitment process.

viii) Computer Data Bank:

Computer Data Bank is becoming an important source of

recruitment .Today job and job specifications are fed into the computer and

match against the bio-data stored. The company hires the employees from the

data which are fed into the computer are match against their criteria and they

are call for the recruitment through email.

Ex.www.naukari.com, www.timesjob.com.

2) Induction:

35

i) Compensation:

Wages and salary structure of the organization

Earnings

Basic

HRA

Education allowances

Medical allowances

Conveyance allowance

Special allowance

Office wear allowance

D.A

P.F

P.P.F

The workers get all these welfare from the company. The managers get bonus

on the basis of their salary which they are getting.

Techniques of Recruitment

36

Recruitment techniques can be classified into 3 categories.

1) Direct Method.

2) Indirect Method.

3) Third Party Method.

1) Direct Method:

It includes sending traveling recruiters to educational and professional

Institutions, employees contact with public. One of the sending recruiters

to colleges and technical schools for managerial, professional and sales

Professional campus recruiting. Persons doing MBA or other technical

Diplomas are picked up in this manner.

For this purpose carefully prepare broachers describing the

organization and the job it offers are distributed among students before the

interviewer arrives.

Sometimes firms directly ask information from the concerned

professor about the student with an outstanding record.

2) Indirect Method:

Indirect method involves mostly advertise in newspapers, radio, T.V.,

Trade and professionals, journal technical magazines, etc.

Ex. India Today, Times of India etc.

Advertise in newspaper and trade journal and magazines are the most

frequently used method well qualified personal are not available from other

sources.

37

Advertising is very useful for recruiting Blue Collar (workers) as well as

scientific professional and technical employees.

Ex. Local newspaper can be a good source of blue collar, clerical

employees and lower level administrative employees.

Ex. Classified advertise section on daily newspapers like Times of India,

Lokmat times etc. Carriers advertise for all type of positions.

3) Third Party Method:

These include the use of private employment agencies, state

employment agencies, placement offices or school, colleges and professional

association, recruiting firm’s management concerning firms etc.

38

MARKETING

DEPARTMENT

Advertising

39

The main purpose of every commercial organization is to

promote sales because it is the only way to commercialize the product. Any

activity towards sales-promotion may be called promotional activities. Such

promotional activities are advertising, sales promotion and personal selling

which generally constitute the promotional mix within the marketing mix,

Advertising and sales promotion are indirect and non-personal methods while

personal selling is direct in directed and non-personal methods of sales

promotion. An effective coordination of the entire there can alone scare the

maximum effectiveness of the promotional strategy.

In India like any other developing country, it is believed

that advertising tactics lack a systematic approach. Advertisement is nothing

but a paid form of non-personal presentation or promotion of ideas, goods or

services by an identified sponsor. It communicates about the firm, which

manufactures the product. Advertising thus means spreading of information.

The message, which is presented, is called advertisement. In the present day

marketing, advertisement has become an inseparable part of the business

marketing activates; hardly there is a business in the modern world without

advertisement.

Thus, advertising decision is very crucial decision

because it may effect and reflect the whole marketing strategy. Advertising

has now a day become a part and parcel of the commercial life. The

importance of advertisement has been widely recognized.

Advertising Media of Insecticides (India) Ltd

40

Insecticides India Ltd Company has advertise his product through the

different medias such as Television, Radio, Newspaper, Internet and

hoardings.

We can show this media by way of table

Sr.No. Type Of Media Location1. Television National Level2 Radio District Level3 News paper State/District Level4 Internet International Level5 Hoardings Local Area Level

Media of advertising

There are two areas of advertising:

1. Urban area advertising.

2. Rural area advertising.

Urban Area Advertising

Media is on of the most important studies of the advertising man.

Advertisement copy represent the sales manage but it requires a medium for it

to be conveyed to the public. The means, which are used for such canvassing,

are known as “MEDIA”. Advertisement Medias classified as under:

Indoor Media:

41

Newspaper, magazines, radios & television these are the indoor medias.

Outdoor Media:

Posters, electric signboards, film advertising these are the outdoor advertisements right media of advertising enable the adviser to deliver the massage effectively to the intended marketing.

Outdoor advertising has longer life. It can attract no. Of people. It is

good to remind about products. But outdoor advertising has certain limits. It cannot have long massage. It is not useful in selective advertising for specialized products. It has low relation value. Its effectiveness cannot be measured actually & it may lead to considerable wastage also.

The important medias of advertising are as follows:

Press Media

Newspapers have a general & wide appeal. It is very common method of publicity. Newspapers are flexible & timely. Repeated advertising is also possible through newspapers. Periodical change in size & contest is also easy. Selective advertising is available to some extent. Effectiveness of advertising can be estimated by having key advertisement. Colored advertisements are the best source of marketing information.

However newspapers have short space. Illiteracy affects its utility. Magazines & other journals are other journals means of press publicity. Magazines have longer life, greater retentive value as well as reference value. Selective appeal is possible. We can approach particular market segment only. Waste can be reduced. They have higher unit per control.

Radio Advertising

42

A radio has the shortest closing time. Radio uses only on audio single. The copy can be submitted upon airtime. Announcement can be made very quickly. It has a very wide appeal. It is suitable even for illiterate people. Repeated spoken massage has greater impact than written words. However, radio cannot permit selective advertising. It has low memory value. People are bored by repeated message. The length of time media is momentary.

Television Advertisement

With footprints across the country, IIL is poised to enhance

its market share and strengthen its roots by deeper penetration

in remote rural areas. To achieve this, IIL has formulated an

extensive media strategy.

Products are getting enormous exposure across the country. Presently, a

massive electronic media campaign is being conducted with leading national

channels like Zee News, India TV, Sony, DD News, E TV Telugu, ETV-2,

ETV Kannada , ETV Marathi, ETV Gujarati etc.

It will complement IIL’s marketing endeavors and help the company to

consolidate its relationship with farmers and channel partners.

Television is unique combination of vision, motion & sound. Product can be demonstrated & also described. Company gets best sales presentation. Television has all the advantages of radio, normally sound & explanation plus the demonstration with explanation. Television reaches the audience face to face. It is like personal salesmanship. Full opportunity exists for products demonstration & the amplification of selling panels with presentation. It is really wonderful, means of mass Television combinations all the elements of communications.

Illustration

Music

Spoken Words

Written Word

SALES PROMOTIONAL ACTIVITIES:

43

Sales Promotion is the part of promotional mix sale

promotion techniques is indirect and non-personal. While personal selling is

quit direct and personal. The main purpose of the sale promotion activities is

to stimulate consumers and dealers effectively. Sakes promotion directed at

consumers may be done with a view to increase the products rate of use

among existing consumers or to attract new customers to the company’s

product. Consumer promotional activities may be in –home promotional

schemes such as samples, demonstration, contest, exchange offer etc, or in

store promotional schemes such as temporary price reduction, premium offers,

demonstration etc. Dealers promotional activities include cash discount on

purchases, display and advertisement allowance, prizes and gifts extra fee

product etc.

Cash Discount:

In this cash discount seller is gives different offers to

retailers, wholesalers and customers are use the cash discount. In case of

retailer if he sales more than target seller given than mare commission.

Wholesalers also allowed cash discounts.

44

Trade Discount:

A producer selling to both wholesalers and retailers may

quote different price that is offer different trade discount to each class of

customers. Price discrimination, discount to be legal, must be made available

on proportionately equal terms to all similar customers. Wholesalers and

retailers are not similar customers; each group performs a different

distributive function. The manufacturer to change a higher price to retailers

then to wholesalers, even through some buyers in each class may buy the

same quantities. Policy on trade discounts depends on the importance of each

of buyer.

RURAL AREA ADVERTISING

Consumers are widely spread. Advertisement is required to

reach all the consumers. The measure media of advertisement in rural area is

through radio, wall paintings & group of people traveling by matador giving

free samples showing advertisement on small screens (projector) & try to

make the customer aware of their products.

Wall paintings

The company uses huge size of plain walls to advertising

its product. The maximum number of plain walls, which is clearly visible, is

painted.

45

Hoarding

Hoarding is usually used at public place & on highways. It

attracts attention of all the people & travelers which the company does for the

home care product range.

Banners

Banners are usually used at a point, which is seen by

customer. Banners are also used in pilgrims & message is spread.

Posters

There is a little difference between banners & posters. Posters are

used to inform the consumer about the product, they are usually installed at a

point, which is easily seen by the consumer.

Calendars

Calendars being the message carrier for entire year have

advantage of being permanents for long time. Hence, the company calendar

with the seasonal product in different seasons.

In this way we see the different media of marketing & advertisement

used by Insecticides (India) Ltd.

46

Channels of Distribution: -

After production, the next Problem faced by a producer is

that selling and distributing. Because production is make to satisfy the needs

of the consumers, so it must reach to the consumers for whom it is made.

Thus a way through which goods flow from the producer to the consumer is

called channel of distribution.

There are two critical aspects of channel decision, the first is

channel chosen for the company’s products intimately affect every other

marketing decision i.e., pricing decision, advertising decision involve the firm

in relatively long term commitments to other firms.

In this way the channel decision is very important for decision

marketing management. Insecticides India Ltd Company has very short type

of channels of distribution such as company to authorized dealer to ultimate

consumer or company to authorized dealer to sub dealer to consumer by

showing detail by chart

A Authorized Dealer Sub dealer Consumer

Authorized Dealer

47

Company

Distribution strength:

IIL’s distribution network consists of distributors and dealers

throughout the country except North Eastern States. IIL have more than 3000

distributors who help IIL in selling their products to end users through the

chain of more than 40,000 dealers. IIL hold regular farmers meets at different

places to educate and disseminate new methods of the plant protection with

the help of IIL’s techno commercial marketing sales staff, dealers and

distributors. With the help IIL’s distribution network & marketing team, they

keep themselves updated about the occurrence of a particular pest. Based on

this information and their experience, they reschedule their production and

distribution. They have established 24 depots spread throughout country

(except North eastern states) wherein the maintain adequate stocks to make

their products available at short notices. This strategy helps IIL in selling

products effectively.

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COMPETITORS OF INSECTICIDE INDIA LTD

Different companies products or class of products there are close substitute for

each other are competitors to each other.

A company mostly compares its products pile channels & promotion with its

close competitors. In this way it can identify areas of competitive advantages

& disadvantages.

Following are the competitors of IIL -

- Rallis India.

- G S P Crop science pvt ltd.

- Jayshree Rasayan Udyog Ltd.

- Bharat Rasayan.

- Bayer Crop Science.

- Monsanto India

- Bayer Crop Science

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CONCLUSION

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CONCLUSION:

By overall observation we can conclude with this that

Insecticides India ltd by characterized having excellent product latest

technology quality standard, efficient & dedicated management and works

force synergy of this combination has made IIL leader in the pesticide

industry.

A growing global population and the risk of crop failure caused

by unfavorable climate conditions is putting agriculture under pressure to

meet increasing demand for food, feed, fiber and fuel.

For agriculture to remain sustainable, it is essential to achieve the

critical balance between improved productivity and environmental protection.

Biodiversity, soil and water conservation, the welfare of rural communities,

and the long-term success of the all depend on sustainable agriculture.

It is estimated that by the year 2030, the world population will

have increased by some 1.7 billion people. Intensification – enabled by new

technologies – has helped agriculture meet the world’s demand for food and

preserved natural habitats by slowing the expansion of land used for

agriculture.

Thus in plant training gave me a practical touch and useful to clear out

practical concept.

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SUGGESTIONS

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SUGGESTIONS

1) Company should do Continuous improvement in

manufacturing process to get competitive edge.

2) Introduction of newer environmental friendly & safe

molecules.

3) Technical backup to transfer the right use technology

for new molecules.

4) Cost benefit concepts need to be explained and

demonstrated to avail Global business opportunities.

5) Complete secrecy in sample coding and analysis of

sample.

6) Optimize parameters for technical processes as well

as their formulations for the cost reduction and quality

standardization.

7) The price of product should be similar or less as

compare to the competitor’s product and should

increase the profit margin.

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BIBLIOGRAPHY

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BIBLIOGRAPHY

www.insecticidesindia.com

Human Resource Management

-By Dr. Anjali Ghanekar

Personnel Management – By Dr. Mamoria

Financial Management – By Prof. Kulkarni

Industrial Management – By O.P. Khanna

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