Project on Gourmet Final Edited 2

8/13/2019 Project on Gourmet Final Edited 2

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New Product Development

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New Product DevelopmentGourmet Bakers

Submitted to

Submitted by Imran Rasool

2013

Imran

Microsoft

12/15/2013


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Contents

Acknowledgement ........................................................................................................................................ 3

Executive Summary ....................................................................................................................................... 4

COMPANY BACKGROUND ........................................................................................................................... 5

Introduction .............................................................................................................................................. 5

The beginning:............................................................................................ Error! Bookmark not defined.

Planting the idea ........................................................................................ Error! Bookmark not defined.

MISSION STATEMENT............................................................................................................................... 6

VISION STATEMENT .................................................................................................................................. 6

Corporate Achievements: ......................................................................................................................... 6

Product Manufacturing ............................................................................................................................. 6

Products .................................................................................................................................................... 6

SWOT ANALYSIS ........................................................................................................................................ 7

Strengths: .............................................................................................................................................. 7

Weakness: ............................................................................................................................................. 8

Threats: ................................................................................................................................................. 9

Porter Five Forces ..................................................................................................................................... 9

Supplier Power ....................................................................................... Error! Bookmark not defined.

Buyer Power: .......................................................................................... Error! Bookmark not defined.

Competitive Rivalry: ............................................................................... Error! Bookmark not defined.

Threat of Substitution ............................................................................ Error! Bookmark not defined.

Threat of New Entry: .............................................................................. Error! Bookmark not defined.

Analysis of the product ............................................................................................................................. 10

Product selected ..................................................................................................................................... 10

Product description ................................................................................................................................. 11

Product development strategy ............................................................................................................... 11

Step 1: Generating .............................................................................................................................. 11

Step 2: Screening the Idea .................................................................................................................. 12


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Step 3: Testing the Concept ................................................................................................................ 12

Step 4: Business Analytics ................................................................................................................... 12

Step 5: Beta / Marketability Tests ....................................................................................................... 13

Step 6: Technicalities + Product Development ................................................................................... 13

Step 7: Commercialize ........................................................................................................................ 13

Step 8: Post Launch Review and Perfect Pricing ................................................................................. 13

Strategies for Bon Vivant ........................................................................................................................ 13

RECOMENDTAIONS .................................................................................................................................. 15

Recommended Future outlook .................................................................. Error! Bookmark not defined.

TRIGGER (CONTINGENCY PLAN) ............................................................ Error! Bookmark not defined.

Financial Strategic Goals ........................................................................Error! Bookmark not defined.


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Acknowledgement

I like to meet some people who helped me by providing information about your company .

Mr. Ali Suqrat

which gave us time from his busy schedule to designate a resource person by Zubair at SundarIndustrial State to provide the requested information . He helped me a lot and gave me thenecessary information. It also refers to Mr. Ali and Mr. Javed Ahmed Mazhar Hussain ( Director SHP) in Kot lakh pat , and that helped make the completion of my project .

Xx I would especially like to thank my teacher gave me the opportunity and knowledge of tools andtechniques to complete this strategic project . It really improved my knowledge , with thecommissioning of the project and use it to implement all the strategies it.


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Executive SummaryGourmet was founded by Mr. Nawaz Chatha in 1987 as a single production bakery . During a periodof two decades has grown in stature and distinct roasts introduced new trends in a variety ofbusinesses such as restaurants and dairy business . The main objective of the company is to providehigh quality products at competitive prices to its customers . To produce the best quality products ,the company has invested a lot of capital to install a technology to meet customer needs . Thecompany wants to increase its stages of market opening new stores in key positions . For thesustainability of the enterprise market is very important and that is why the company wants tobreak the monotony in time with the introduction of new products and improve the quality ofexisting products through innovative ideas .

The disadvantages faced by society today is that they have a paperless environment , which is asignificant barrier to effective communication between the various departments of the company tofill this gap, " the company is committed to implementing an ERP ( Enterprise Resource planner ) tominimize lost time . 's core strengths of the company are hiring qualified personnel , on apermanent basis , the company owned stores (not franchise ) , state of the art for the production ofquality products , innovative trends in services ( especially in restaurants ) , the company believesin charity and so I provide meals to patients in hospitals of Lahore . to meet current and futurethreats , the company is committed to the introduction of changes in motion and increased linesproduction .

The company has a very comprehensive marketing program that includes both deals and prices.Promotions are usually made via POP , banners , flyers , along with its strategic direction . The priceis a key factor for the development of society . Gourmet leadership strategy is very simple pricingpolicy and cost followed. Bakers range of prices to be uniform at all points of sale and dairy andrestaurant business depends on the income level of the reference markets . In short , the companyis in the development stage and want to compete in the market in a positive way .


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COMPANY BACKGROUND

Introduction

Food is defined as the word comes from the French word " chic and uncontrolled love of good food ." In

the United States, high-quality, premium gourmet food industry classification. Fine restaurants ,

cooking, eating , or high quality, special presentation , or high sophistication can explain the types of

ingredients . Gourmet food is of high quality, accurate preparation and is characterized by artistic

expression . The name " Gourmet is" living in the United States was proposed by his daughter .

"Advanced baker and pastry " Lahore is the largest food retail chains . He Lahore, a passion for food and

dining tradition known as the second largest city of Pakistan -based. It Chathha 1987 by Muhammad

Nawaz Ichra began as a single outlet , they are begging for a good end result failed to respond .

He once again Muslims in different places in the city in 1992 and has not looked back since starting

gourmet . Now the five production facilities, 2 restaurants and 88 retail stores, a huge population of

their gourmet food demand and falling .

The founder of the gourmet Chathha Mr. 20,000,000 Rupee faced their own business . He was managing

director of the company holds the position . He is the general manager of the Baker posted on Shezan

Since then, he decided to create his own bakery . He received an initial staff Shehzan baker started his

own business with .

It just started in business in 1992 , the company is in business since 2006, showing an annual growth

rate of 25% be explosive . Recently gourmet business from 2006 to 2009 , 65% growth year-on-year

shows .

Show their commitment to quality and service , and to compare the food to the consumer in order to

provide the highest quality of hard working business growth in Pakistan has become a success story .

Gourmet moment in the organization of more than 4,500 employees working

Start : Ich'chra, GOURMET is in the area of Lahore began as a small shop . Fresh healthy and affordable

food hygiene in the concept of a bakery popular with our customers achieve faster . Breakfast Bakeryproducts are available in a limited area , but because of the overwhelming support to our customers ,

GOURMET were plans to expand .

Planting ideas : Chaudhary Muhammad Nawaz Chattha, GOURMET , founder and president, food

hygiene and health and the unique concept began his journey . Show that he made him a coat of arms is

simply his love of good food ... ! We have him on his journey is almost eleven years in the same field ,


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and his experience to provide the best goalkeeper of Shezan bakery products industry from that day to

plant the idea , in fact, see Getting Started

MISSION STATEMENT

Our mission is to provide quality products at lowest prices

VISION STATEMENT

Leader of quality juice providers in the region by offering products enjoyed in every home.

This will be achieved from the dedication of each employee in conjunction with supportive

participation from management at all levels.

Corporate Achievements:GOURMET proved to be recognized as a good corporate. We haveintroduced many products and developed ourselves as a Trusted Brand in food industry. We believe that

trust is earned over a long period of time by consistently delivering quality food.

Product Manufacturing: We aim to make your life more pleasurable through our scientificprocesses, nutritious methods and latest machinery in our factories and laboratories. GOURMET owns two

big factories in the area of cot lukh pat. where on automatic plants Mithai are made. The milk products

are processed under the scientific methods and supplied fresh from our huge factory at Sundar. GOURMET

beverage plant at Sunder, is counted among Worlds latest plants for beverages.

Gourmet Dairies: is another step forward to provide its consumer with wholesome milk andmilk products. This is also a sort of backward integration for the provision of dairy raw materialsfor bakery.

Products

GOURMET products are now on long lists. We are quite confident that no. of products we haveintroduced in Pakistan are matchless. Our R&D department keeps its-selves up dated with newrecipes, new products for the ever changing customer needs.

Restaurants: GOURMET has also introduced their own Restaurants for traditional foodlovers in Lahore, and is gradually moving towards other cities as well.

Catering: GOURMET is also providing catering for all occasion for your convenience to givegrace to your celebrations. We are proud of providing taste with healthy, innovated and

best quality food that tempts your appetite at all times. Bon Vivant: GOURMET brings Bon Vivant as premium cuisine with an exquisite treat in

chocolate and caramel.For Bon Vivant cakes and other products the ingredients used areimported.

BakeryGOURMET first started its bakery where only products of breakfast were provided in thebeginning.But GOURMET is presenting now more than four hundred varieties in bakeryproduct


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MithaiAfter the success of bakery products in 1990 gourmet decided to fill Sweetness in your Life.GOURMET produced Mitha is with fresh and pure ingredients. GOURMET has its own hugeplant for making fresh khoya for all varieties of mithai. That is why GOURMETsunique and

innovated taste in Mithai are always appreciated Pasteurized Milk Pasteurized Milk that is processed under high temperature system to kill the germs and to

keep its nutrition. GOURMET milk is supplied under Expiry Dates.Lahore as big as it is citycatering fresh milk and other dairy products was a huge challenge,

Powder MilkGOURMET is also providing Ulteamate tea whitener, Skimy Milk for dieters,Milky Way is full of cream and is energy milk.

Other iteams Ice Cream Breads Jams

Candies and Toffees Ketchup Beverages Halwas

SWOT ANALYSIS

Strengths:

Research and Development Center:By a strong R & D center in gourmet quality products to customers in the area . Other food

packages for their clients and , in some cases , will be different. Well organized structure :The food is well-organized structure. Depending on the organizational structure of all thedepartments work . 100 % of the production of gourmet performed in automated factory . a system of computerized database :Gourmet organizations have a database , all activities are recorded in the database .Computerized data bases are the center free of errors . It will be updated regularly. Teamwork:Each department has a staff of one , as gourmet as to increase the efficiency of qualitycontrol , marketing, MIS , HR management and teamwork . Low cost :

Maintaining a lower cost than its competitors cost advantages that will help you keep .Baker advanced part of Pakistan is passing the benefit to the consumer . Relationship with suppliers :The relationship between the supplier and the strength of its overall performance can beseen , the food is strong in Pakistan Baker . Quality :


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Applied to a variety of advantages in providing quality products to the customers.Capturing market share in the large gourmet Why can not compromise with its quality .And other sweet bakery products in order to provide an unforgettable taste of authentictraditional recipes using ready to have a huge interest .

customer retention :Gourmet customers the best quality and taste of sweets, dairy and bakery products becausethey offer a full range of . As brand value and brand gourmet New customers can retaincustomers as well as keep customers better than change .

Weakness:

Low funding for advertising:Gourmet propaganda using less financial resources. Resources to the right by the otherinstruments of propaganda can advertise your products.

In order to increase the speed of the latest generation machines required :The new system is a fundamental strength of any organization, but lack the gourmetmoment. Using the latest advanced machinery production rate can be increased.

Do not use any transmission medium:More focus should be on the broadcast medium term so as media broadcasting TV, radio,newspapers, magazines, the media, and the media offer many different materials anddifferent methods of communication, such as including a broad spectrum.

Opportunities: Gourmet Baker Pakistan could benefit from the expansion of your online presence and make moremoney online buyers / users . Changes in how consumers spend and what they buy provides a great opportunity to GourmetBaker Pakistan to explore. Gourmet Baker Pakistan is in good financial standing , which is an opportunity for them to explorein terms of investment in new projects. Take the opportunity to expand the customer base is something Gourmet Baker Pakistan can hope , either geographically or through new products. The expansion of product lines / services Gourmet Baker Pakistan could help boost sales andincrease its product portfolio . Gourmet Baker Pakistan has a number of highly qualified staff , which is an opportunity for them

to explore the experience of your staff can help Gourmet Baker Pakistan to take the business forward .

Many cities to capture :One of the most important opportunities is that Gourmet can increase your target market bycapturing other cities that are composed of potential customers.

Brand value:


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Gourmet brand is recognized throughout the country and also operates internationally whichmeans the value of the brand is good in the minds of customers . Because of the brand Gourmetpenalty can reach different markets bakery products.

Threats:

Changesin consumer lifestyle can lead to less demand for gourmet products BeckerPakistan / services. Increase taxes put additional financial burdens on the Gourmet Baker can be a threat to Pakistan . Changes in demographics could threaten the Gourmet Baker Pakistan . can be a financial burden for higher interest rates threat of Gourmet Baker Pakistan . increased competition abroad is another threat for Gourmet Baker Pakistan , because itcan lead to a lack of interest in your products / services . Can additional competition and the entry of new competitors in the market is unstableGourmet Baker and Pakistan pose a threat.

the actions of a competitor can be a major threat to the Gourmet Baker Pakistan , forexample , if they bring new technology or increase their workforce to meet the demand . Can price wars between competitors , and lower prices , and so on damage to profitsGourmet Baker Pakistan . The slow economy or the economic downturn could have a material effect on theGourmet Baker Pakistan business and profits. High and / or a decrease in the exchange rate may threaten the Gourmet Baker Pakistanto import and export. can be increased costs for a significant reduction Gourmet Baker Pakistan , and eat inprofits. can be threatened bya gourmet baker Pakistan by customers have growing power of

pricing your products / services . can be threatened by a gourmet baker of Pakistan 's growing power suppliers have to settheir prices . Gourmet can be a major threat , and also provide the sweet taste of Nirala andthe quality can be a restraining force to penetrate the other .

Changes in consumer preference :Changing consumer preferences poses a major threat to any organization . We are talkingof people now prefer gourmet international brand in the local brand that has become amajor threat .

Porter Five ForcesPower supply: a company evaluate how easy it is for suppliers to raise prices . Is the motivationbehind this by the number of suppliers of each key input , and uniqueness of the product or service,and the power and control over you, the cost of switching from one to another , and so on. Andfewer options to your provider, and everything you need to help providers , and more powerfulthan the suppliers. It has established two manufacturing units principal gourmet and haveintegrated some of the supply chain , as usual , eggs and other farm daily. The reason for this can be


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seen as its own suppliers. For some materials are still conducting other providers on the basis ofpackages . You can safely conclude that they have a strong supplier base. We have seen that thecompany has not faced any problem so far in maintaining its supply chain .

Level Buyer : Gurmeet initially started with the idea that their products remain low . That's whythey go about questioning ' how easy it is for buyers to push prices down. This means that initiallywas meant to be the best competitor in the provision of high quality products at low prices too .However, market analysis it became clear that the company was not able to maintain a low pricestrategy . Again, this is due to a number of buyers, and the importance of each buyer for yourbusiness, the cost for them to move from their products and services with those of another person,and so on. And unfortunately , there are a number of other manufactures in Lahore Thirty providingsuch success with similar gourmet with similar or better quality products. That is why the problemsfacing gourmet replaced in maintaining your customer base . Because they have many competitorsversus the power of buyers is high.

Competitive Rivalry: What is important here is the number and capacity of its competitors. Theyhave many competitors that offer equally attractive products and services , and that is why theyhave little power in the situation, because the suppliers and buyers will go elsewhere if you do notget a lot of them. Faces as discussed and currently replaced gourmet trouble keeping customers inthe market. Highly competitive competition.

Threat of substitution : This ability is affected by their clients find a different way to what they offer.It offers gourmet bakery products can even be done at home and is therefore easy to replace andnot viable substitute , and this weakens the power of the bakery.

The risk of new entry: the barriers to entry are very high, but anyone can create bakery project ifyou have no capital. Compared to the mammoth project , which has gourmet people can not easily

set their own bakeries and even spread wide from day one . This requires not only adequateresources, but also in establishing a brand with a good reputation. Secondly supplier linkages andthe distribution network is not easy . However, it is not very technical and can achieve . So I classifythe threat of new entry to be moderate .

Analysis of the product

Product selected: Bon Vivant

Product introduction:

Bon vivant is an improved product that has been introduced in the market by gourmet. This product hasbeen established to be catered to the niche market. A successful product development strategy is

dependent upon timing, planning, and realistic expectations. To achieve measurable product

development results, successfully address the pressure to bring innovative new products to market

faster and more cost effectively. These steps may be iterated as needed. Some steps may be eliminated.

To reduce the time that the NPD process takes, many companies are completing several steps at the

same time (referred to as concurrent engineering or time to market). Most industry leaders see new


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product development as a proactive process where resources are allocated to identify market changes

and seize upon new product opportunities before they occur (in contrast to a reactive strategy in which

nothing is done until problems occur or the competitor introduces an innovation). Many industry

leaders see new product development as an ongoing process (referred to as continuous development) in

which the entire organization is always looking for opportunities. Because the NPD process typically

requires both engineering and marketing expertise, cross-functional teams are a common way of

organizing projects. The team is responsible for all aspects of the project, from initial idea generation to

final commercialization, and they usually report to senior management (often to a vice president or

Program Manager). In those industries where products are technically complex, development research

is typically expensive and product life cycles are relatively short, strategic alliances among several

organizations helps to spread the costs, provide access to a wider skill set and speeds up the overall

process.

To create the next product in a companys product line a design team goes through product

development process steps. Starting with a product idea, the team moves through several stages to

generate all the details and documents needed to get the product built. A NEW product development

(NPD) process goes through the same steps, however as this product has not been developed by the

team before, new risks and uncertainties are introduced and often additional information is

documented and shared with manufacturing.

Product descriptionGourmet Foods launched Bon Vivant (Bo Vi-van). This is a premiumquality product range. Initially variety includes Cakes (Death By Chocolate, Kit Kat Chocolate, MaltChocolate, Swiss Hazelnut, Peach & Orange, Strawberry Cheese, Blueberry Cheese, PastriesStrawberry Delight, Blueberry Delight, Kit Kat Chocolate, Mississippi Mud, Muffins BlueberryMuffin, Strawberry Muffin, Cookies Chocolate Chips Cookies, Oats & Raisin Cookies, Pies Apple Pie,Walnut Pie, Mississippi etc. the product range is available at most of the bakery outlets.

Product development strategy

After interviewing the manager head of Gourmet, it was identified that they follow a number ofsteps to ensure that their product development process is successful. However every step is notperformed separately the idea generation and idea screening go side by side. They have adepartment under the name of research and development headed by Mr. Umer Malik. Thisdepartment is situated at the head office and they approve of any product that has to be developed.Currently there are only a 5 employees working there.

Step 1: Generating

Utilizing basic internal and external SWOT analyses, and the current marketing trends, it can easilybe identified that they have distanced themselves from the competition by generating ideologieswhich take affordability, ROI, and widespread distribution costs into account. The research anddevelopment department that is lean, mean and scalable. During the NPD process, they keep thesystem nimble and use flexible discretion over which activities are executed. The strategy they goabout is during a weeks time they generate ideasand pin them on the main board. This is done onindividual bases, they sometimes research for it, and they study how the competitors are


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integrating new products and sometimes even analyze the global bakery industry. This gives them aborder picture and a clearer understanding on what kind of products they can launch. Bon Vivantwas one such idea but it has its roots from the idea the Gourmet should target a wide range ofcustomers. Previously they had low cost items and the quality was good. So they initiated this

concept with the idea that they should expand the target market and cater to the niche market aswell.

Step 2: Screening the Idea

The department has specific criteria for ideas that should be continued or dropped. Their mainfocus is on how much market share theyre chomping up, what benefits end consumers couldexpect etc. Bon Vivant was established at this point when the company decided that they want toincrease the customer base they target and in doing so they could be increasing market share.However as we see today it has not been quite successful at that time it seemed to be the rightmove. Many domestic bakeries abroad follow the same concept. The company could have simplystarted selling the same items under Gourmet name instead of Bon Vivant but then again the

company wanted to follow some innovation. The idea was quickly selected by the R&D head andwas approved to be worked upon. At this point the innovation idea has been screened. The R&Dhead consults the company executives before proceeding; this is done to ensure that all themembers are on board.

Step 3: Testing the Concept

Concept testing is done after idea screening. And it is important to note, it is different from testmarketing. Aside from patent research, design due diligence, and other legalities involved with newproduct development; knowing where the marketing messages will work best is often the biggestpart of testing the concept. The company aims to understand does the consumer understand, need,or want the product or service? Once the green single has been given and the idea is taken to thetesting stage the R&D department analyze the market. For Bon Vivant it was understood that there

is a need for the company to establish some products which cater to the niche market but alsodifferent favors and high end cakes were becoming more and more popular. As a fad in Lahore isprevalent that birthday now are celebrated with great attention and customized and differentfavors of cakes were becoming a need. So it was becoming a market need that gourmet decided tofulfill.

Step 4: Business Analytics

During the New Product Development process, build a system of metrics to monitor progress.Include input metrics, such as average time in each stage, as well as output metrics that measurethe value of launched products, percentage of new product sales and other figures that providevaluable feedback. It is important to be in agreement for these criteria and metrics. Even if an idea

doesnt turn into product, keep it in the hopper because it can prove to be a valuable asset forfuture products and a basis for learning and growth. The projected future sales are analyzed thatthe Bon Vivant will offer and if it can be sustained for future development. The manufacturing unitis sent the idea and their feedback is taken on how much costs will be incurred for the development.At the same point other outsourcing options are also considered.


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Step 5: Beta / Marketability Tests

Arranging private tests groups, launching beta versions, and then forming test panels after theproduct or products have been tested this provides with valuable information allowing last minuteimprovements and tweaks. Five outlets are selected on demographic bases that suit best where the

target market can easily approach and the products are available here. Bon Vivant is sent to theseoutlets to ensure that the projected sales and response matches the actual product demand. Theinitial sales where slow but satisfactory. This moved the product to the next stage.

Step 6: Technicalities + Product Development

Provided the technical aspects can be perfected without alterations to post-beta products, headingtowards a smooth step 7 is imminent. The production department than make plans to produce theproduct. The marketing department will make plans to distribute the product. The financedepartment will provide the finance for introducing the new product. This steady process reducesthe risks and it takes of about 2-3 months for the product to be finally developed.

Step 7: Commercialize

At this stage, Bon Vivant has gone mainstream, consumers are purchasing the good, and technicalsupport is consistently monitoring progress. The distribution pipelines loaded with products is anintegral part of this process too, as one prefers not to give physical (or perpetual) shelf space tocompetition. As Gourmet does not involve the use of any main marketing methods, Bon Vivant, alsogained popularity through the word of mouth.

Step 8: Post Launch Review and Perfect Pricing

Review the NPD process efficiency and look for continues improvements. Gourmets most newproducts are introduced with introductory pricing, in which final prices are nailed down afterconsumers have gotten in. In this final stage, theygauge overall value relevant to COGS (cost ofgoods sold), making sure internal costs arent overshadowing new product profits. Bon Vivant as abrand continuously differentiate consumer needs as your products age, forecast profits andimprove delivery process whether physical, or digital, products are being perpetuated.

Strategies for Bon Vivant

CURRENT STRATEGY

Current strategies have been based on the marketing mix ( the first general strategy Gourmetexplained later Bon Vivant specific strategies were explained explained.

product Strategy

Gourmet offer a variety of fruit juices, to meet the needs of different market segments , for example,offers fresh fruit juices, according to the new product strategy nicher MARKET . Gourmet also offerenergy drinks ( especially young people , sports - man, etc ) and sugar-free fruit drinks . Alsooffered in various packing like tetra pack ( 250 ML & 1.5ML ) , juice bottle (500 ml) of fruit juices .

pricing strategy


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The gourmet market penetration pricing strategy . Prices for gourmet fruit juices will be lowerprice than the competition is definitely a competitive advantage , for example , juice offer 1 literpack with 15 to 20% less than the price of the competition as Juice Nestle1 liters ( Guava /Pineapple / Orange is Rs . Shezan 72 Rs.44 while gourmet juices Plant operating in the same

package , but with lower price.

Promotion Strategy

Unlike Gourmet competitors not the mainstream media . We are the point of sale ( POP ), posters ,broshuers , LCD TV, sales promotion for consumer strategy to use impetus for the promotion offruit juices. Although there will be a strong private brand supportive management business , is fruitjuices.

Place / Distribution

With four processing units and 73 retail outlets , plus 3 sockets are tried under construction toreach a majority of the population for their needs. So because of the adequate number of outlets invarious locations is (low to consumer markets of the middle class ) , you can simply offer differentfruit juices is for customers. Gourmet also to serve their drinks in their restaurant. Gourmettracking system virtual marketing company, in which the dealer also has the manufacturing anddistribution channel.


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RECOMENDTAIONS

Gourmet initially did wonder were the products of quality that made good margins and customers

were also happy deployment. But after some time they started vertical integration and are their own

branded products, such as milk , ice cream, etc. Everything went very well and its market share grew

from day to day. Were already at a good pace , but they are a little impatient and began to launch their

products often how their drinks and mineral water products . It is also a good sign to imagine their own

products without distribution costs, as they show their products, only in their own stores , they are

almost in all parts of Lahore. That was a good strategy to follow when obtaining this supply sufficient

resources upright. This is not for this reason , on November 28 was to spend one of their stores closed

because xxx instead sold bread that had expired. It is better, in the interests of the company to develop

new products with a slower pace so they can easily get existing products that are supplying it

In addition to quality management have also begun to give the brand image found . Gourmet was

known by methai preparation. However, at present, they are not capable of the quality of the sweet (

Mathai ) initial recognition and was ongoing Gourmet manage an element high . A number of customers

complain , they can be easily found in various forms on the Internet. They have experienced their sweet

low quality in recent months , and the list of followers of gourmet is decreasing. It can be concluded that

their pet sale ' Gulam Jaman ' has to be experienced a decline in sales due to the low quality of

production. Gourmet should focus on their older recipes and bring the flavor forgotten.

They have also begun to raise the price from day to day ,each time you go , you see the different

prices that are higher than before. This can be experienced when purchasing a set of items . For example

, before the small price of bread was now increased by 20 rupees to 25 rupees. Gourmet should try to

keep your pricing strategy , because if they focus on it will continue to lose customers on a day to day

Has started presenting sweets in tin containers , weighing more than 200 grams light carton . People

began to hate her because she is only 800 grams of sweets for paying the price of 1,000 grams , 01:05

AM missing part in the package. This is a very serious issue that must be changed as soon as possible. As

more and more customers will realize that continue to switch to other competitors because Nirala ( and

other competitors ) candy packaging material still use thin paper that weighs less . What do you feel

about the customer reaction to the problem of packaging and are returned to the customer choice ,


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giving them the opportunity to choose cardboard or tin containers . It is a good sign, but as soon as the

trust of customers , it will be difficult for gourmet rebuild . Prior to the commencement of such

improvements in packaging that must incorporate a comprehensive market analysis.

A better strategy wouldhave been for them in the "mature" area of the graph of the product cycle

have to stay on top of this post. Instead of introducing more new products every day , should focus on

attending to satisfy existing customers and their needs.

The company has no plans for customer loyalty . You should give discounts to their regular customers ,

honesty customers, thereby growing the company.

TRIGGER ( CRISIS PLAN )This is a situation I think I've basically used to sell the product unproductive and promote profitable

products. Currently , they have a plan to start fruit juices by entering the market with the strategy of

market penetration that prevent new competitors from entering the case and the entry of new

competitors will continue to reduce the price of maintaining or keeping the same quality . So this way

your emergency plan is cyclical situation . Our entire business is based on several product strategy , so

that in case of a failure of a product to support another product , the gourmet shop. Under the current

economic crisis, it is likely increase in production costs due to high inflation and the introduction of new

taxes. Gourmet has planned to reduce costs and through backward integration .

Financial Strategic Goals Minimum branch Umsatzwachstumsratevon 10%.

To double the annual sales over a period of five years.

To reduce the production cost per Rckwrtsintegrationsstrategiezu .

To benefit the company , keeping existing customers through consistent quality and low price and

always new , opening new branches to increase .

To reduce the cost by reducing wastage in production and transportation.

Recommended Future ProspectsYou should invest in backward integration to provide the best quality raw materials for its products. In

this sense, should determine the devices itself materials for milk products. The dairy plant for the

production of crude oil collection system for a dairy and cheese production cheese and khoya cousin

(the two main raw materials of all sweets ) should be established. Once you have a strong supply chain


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can also be restored in supping potential feedstock for large buyers along with it , would be able to is

the quality and taste of its main product, sweet

You must have a bakery facility start of the last generation , where you can adjust the facilities and

systems for the construction of all requirements of the food safety system " HACCP requirements . " Thiswould ensure that in future no existing branches face any lose caused by the closure of poor quality

products .

Instead of the future, expand their product lines branches , and your main goal should be to meet the

needs of customer satisfaction . This can be done through the renovation of existing stores and give

them a new perspective and staff training .

The marketing strategy must change. Currently , they are in very little marketing , made primary through

their website, and give high flyers spoils .

During Eid occasions ( when demand for bakery products is very high) should provide appointments thatcan detect large proportion . This will not only satisfy customers but also increase sales of the company.

Project on Gourmet Final Edited 2

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Transcript of Project on Gourmet Final Edited 2