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Transcript of Project (Harsh Chaudhari
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 159
A PROJECT REPORT
ON
ldquoMARKET SURVEY SALES AND PROMOTION FOR
WEBSITE AND SOFTWARE SELLINGrdquo
BY
HARSHAL D CHAUDHARI
Roll NoM27
2009-11
JIMS COLLEGE
PUNE
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ACKNOWLEDGEMENT
I would like to take this opportunity to express my sincere thanks to
Mr Shakil Ahamad from the Microlucid Technology Pvt Ltd who permitted
me to work with them in Microlucid Technology Pvt Ltd and therefore
extending their kind support in successfully completion of this project I
would like to thank MR Gaurav Jha who provided all the resources and his
experience which is very valuable for us in new field like marketing research
I express my gratitude to Prof Sandeep Prabhu (Internal Guide) who
gives valuable inputs during the project which help me lot for smooth
working in the project
Last but not least I would like to thank all the respondents for
entertained me by giving their precious time and relevant information
shared their experiences without which the project would have been
incomplete
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EXECUTIVE SUMMARY
This project was executed for ldquoMicrolucid technology Pvt Ltdrdquo The project
undertaken was titled ldquoMarket survey sales and promotion for website
sellingrdquo
Introduction to project- Need and want of consumers are key ingredients for
any business or service In todayrsquos world consumers need and want are
drastically changes For project my organization told me to focus only three
sectors ie education hotel and travel and manufacturing industry the
project was undertaken with an objective of studying need and use of
website in the business decide promotion strategies
Primary objective of the project is to survey various types of business needand use of website in the consumers business and Selling and promotion of
websites according to then This project has a wide scope because this study
can find how websites are essential in business and up to what extent
technology spread in small towns and acceptance of new technology from
consumers
The study is confined to NASIK district only hence the results cannot be
generalized and the findings in this study are purely dependent on the
answers of the respondents and also study was limited to a specific period
(May - June 10) As study focuses only on three sectors so we canrsquot predictsame for other sectors
I found in my survey education sector adversely affected due to UGC norms
as its compulsory to have website For hotel industry its todayrsquos need that to
have online booking online transaction etc while it have huge scope in
service industry as they want to reach maximum number of people
According to my survey I want to suggest to company is first make
promotion as consumers donrsquot know from where website created or which
company create it For pricing policy company must want to change pricing
structure for educational institute as they donrsquot want luxury but simple
website
I have concluded from project NASIK district is one of the potential areas for
company as only few knows from where websites to be developed if
company make promotion it will definitely help
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OBJECTIVE OF THE STUDY
To study use of websites in business
To understand from the respondents use of IT products in
their business and To study Internet awareness and use of it
for their clients in their business
To study how people are aware about new IT technology and
acceptance of it To understand buying behavior of people ready to pay on IT
products
To study various information sources in the area
What is impact of competitor on purchasing power of client
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SCOPE OF PROJECT
Microlucid is operating in the number of products such as
software development software re-engineering IT
consultancy service quality amp testing IT outsourcing So the
study concentrates to know the study of sales of IT products
To study behavior of purchaser of website by studying actual
use of website
know all the information sources other than websitersquos that
are being used for advertising and information sources for
their clients
To understand the current market scenario amp provide
product according to need
know awareness about the IT products varies with industry
type
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Chapter No 1INTRODUCTION
11 Back ground of studyDuring his evolution journey from Neanderthals to Homo erectus and then toHomo sapiens man has come long way Because of his continuous quest formore and more amenities and facilities the nineties have seen a majorturnaround with the invention of computers 10 years ago the term internetwas practically anonymous to most of the people And today internet hasbecome the most ever powerful tool for man throughout the world Theinternet is a collection of various services and resources
Although many people still think e-mail and World Wide Web as the principleconstituents of internet there is lot more in store than e-mail chat roomscelebrity web sites and search engines It also became the best business toolof modern scenario Today internet has brought a globe in a single roomRight from news across the corner of the world wealth of knowledge toshopping purchasing the tickets of your favourite movie-everything is atyour finger tips Internet has great potential and lot to offerhellip The Internet is also often simply referred to as the NET
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Internet users in India from 98-08
India had as on September 2008 453 million active internet users This isaccording to the I-Cube [Internet in India] Study released today andconducted annually by IMRB International and Internet and Mobile
Association of India [IAMAI] Active internet users are those who have usedthe internet at least once in the last one month ndash this is an internationallyaccepted benchmark for enumerating internet usersUrban users continue to dominate internet use contributing to 42 million of the 45 million odd users In September last 2007 the number of activeinternet users in urban India was 32 million showing a year on year growth of a little more than 30 per cent
What people generally do on internet
Difference between Internet and World Wide Web The terms Internet and World Wide Web are often used in everyday speechwithout much distinction However the Internet and the World Wide Web arenot one and the same The Internet is a global data communications systemIt is a hardware and software infrastructure that provides connectivitybetween computers In contrast the Web is one of the services
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communicated via the Internet It is a collection of interconnecteddocuments and other resources linked by hyperlinks and URLs
To get lsquoonlinersquo meaning to connect to the Internet you need to have
bull A Computer Computer equipment is a sizeable investment and thusyou should select a computer carefully
bull Internet Service Provider This is the software that you will require toget online You can choose from a dial-up service or 24-hourbroadband services USB modem this is the service that will help you toconnect to the Internet
History of internet
The Internet was the result of some visionary thinking by people in theearly 1960s that saw great potential value in allowing computers toshare information on research and development in scientific and
military fields JCR Licklider of MIT first proposed a global network of computers in 1962 and moved over to the Defence AdvancedResearch Projects Agency (DARPA) in late 1962 to head the work todevelop it Leonard Klein rock of MIT and later UCLA developed thetheory of packet switching which was to form the basis of Internetconnections
First user of Internet - Charley Kline at UCLA sent the first packetson Arpanet as he tried to connect to Stanford Research Institute on Oct29 1969 The system crashed as he reached the G in LOGIN
The early Internet was used by computer experts engineersscientists and librarians There was nothing friendly about it Therewere no home or office personal computers in those days and anyonewho used it whether a computer professional or an engineer orscientist or librarian had to learn to use a very complex system E-mailwas adapted for ARPANET by Ray Tomlinson of BBN in 1972 He pickedthe symbol from the available symbols on his teletype to link theusername and address
From 69 to 89 Internet is hard to use it therefore only computerexperts engineers scientists and librarians In 1989 another
significant event took place in making the nets easier to use TimBerners-Lee and others at the European Laboratory for Particle Physicsmore popularly known as CERN proposed a new protocol forinformation distribution This protocol which became the World WideWeb in 1991 was based on hypertext--a system of embedding links intext to link to other text which you have been using every time youselected a text link while reading these pages Although started beforegopher it was slower to develop The development in 1993 of thegraphical browser Mosaic by Marc Andreessen and his team at theNational Centre for Supercomputing Applications (NCSA) (US) gave theprotocol its big boost Later Andreessen moved to become the brains
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behind Netscape Corp which produced the most successful graphicaltype of browser and server until Microsoft declared war and developedits Microsoft Internet Explorer
History of internet connection providers
There is huge transformation in type of internet connections recent yearsWe use dial-up broad-band and now Wi-Fi Wireless has grown rapidly in thepast few years and travelers search for the Wi-Fi where they can connectwhile they are away from the home or office Many airports coffee barshotels and motels now routinely provide these services some for a fee and
some for free
A next big growth area is the surge towards universal wireless access wherealmost everywhere is a hot spot Municipal Wi-Fi or city-wide accesswiMAX offering broader ranges than Wi-Fi EV-DO 4g and other formats will joust for dominance in the USA in the years ahead The battle is botheconomic and political
Another trend that is rapidly affecting web designers is the growth of smallerdevices to connect to the Internet Small tablets pocket PCs smart phoneseBooksrsquo game machines and even GPS devices are now capable of tapping
into the web on the go and many web pages are not designed to work onthat scale
As the Internet has become ubiquitous faster and increasingly accessible tonon-technical communities social networking and collaborative serviceshave grown rapidly enabling people to communicate and share interests inmany more ways Sites like Face book Twitter Linked-In YouTube FlickerSecond Life delicious blogs wikis and many more let people of all agesrapidly share their interests of the moment with others everywhere
WEBSITE
Definition
A website is a collection of related web pages images videos or other digitalassets that are addressed relative to a common Uniform Resource Locator (URL) often consisting of only the domain name or the IP address and theroot path () in an Internet Protocol-based network A web site is hosted onat least one web server accessible via a network such as the Internet or aprivate local area network
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A web page is a document typically written in plain text interspersed withformatting instructions of Hypertext Markup Language (HTML XHTML) Thepages of a website can usually be accessed from a simple Uniform ResourceLocator (URL) called the homepage The URLs of the pages organize theminto a hierarchy although hyper linking between them conveys the readersperceived site structure and guides the readers navigation of the site
Some websites require a subscription to access some or all of their contentExamples of subscription websites include many business sites parts of news websites academic journal websites gaming websites messageboards web-based e-mail social networking websites websites providingreal-time stock market data and websites providing various other services(eg websites offering storing andor sharing of images files and so forth)
HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist TimBerners-Lee On 30 April 1993 CERN announced that the World Wide Webwould be free to use for anyone Before the introduction of HTML and HTTPother protocols such as file transfer protocol and the gopher protocol wereused to retrieve individual files from a server These protocols offer a simpledirectory structure which the user navigates and chooses files to downloadDocuments were most often presented as plain text files without formattingor were encoded in word processor formats
Organized by function a website may be
bull a personal websitebull a commercial websitebull a government websitebull a non-profit organization website
It could be the work of an individual a business or other organization and istypically dedicated to some particular topic or purpose Any website cancontain a hyperlink to any other website so the distinction betweenindividual sites as perceived by the user may sometimes be blurred
Websites are written in or dynamically converted to HTML (Hyper TextMarkup Language) and are accessed using a software interface classified asa user agent Web pages can be viewed or otherwise accessed from a rangeof computer-based and Internet-enabled devices of various sizes includingdesktop computers laptops PDAs and cell phones
A website is hosted on a computer system known as a web server alsocalled an HTTP server and these terms can also refer to the software thatruns on these systems and that retrieves and delivers the web pages inresponse to requests from the website users Apache is the most commonly
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
862019 Project (Harsh Chaudhari
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
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create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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ACKNOWLEDGEMENT
I would like to take this opportunity to express my sincere thanks to
Mr Shakil Ahamad from the Microlucid Technology Pvt Ltd who permitted
me to work with them in Microlucid Technology Pvt Ltd and therefore
extending their kind support in successfully completion of this project I
would like to thank MR Gaurav Jha who provided all the resources and his
experience which is very valuable for us in new field like marketing research
I express my gratitude to Prof Sandeep Prabhu (Internal Guide) who
gives valuable inputs during the project which help me lot for smooth
working in the project
Last but not least I would like to thank all the respondents for
entertained me by giving their precious time and relevant information
shared their experiences without which the project would have been
incomplete
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EXECUTIVE SUMMARY
This project was executed for ldquoMicrolucid technology Pvt Ltdrdquo The project
undertaken was titled ldquoMarket survey sales and promotion for website
sellingrdquo
Introduction to project- Need and want of consumers are key ingredients for
any business or service In todayrsquos world consumers need and want are
drastically changes For project my organization told me to focus only three
sectors ie education hotel and travel and manufacturing industry the
project was undertaken with an objective of studying need and use of
website in the business decide promotion strategies
Primary objective of the project is to survey various types of business needand use of website in the consumers business and Selling and promotion of
websites according to then This project has a wide scope because this study
can find how websites are essential in business and up to what extent
technology spread in small towns and acceptance of new technology from
consumers
The study is confined to NASIK district only hence the results cannot be
generalized and the findings in this study are purely dependent on the
answers of the respondents and also study was limited to a specific period
(May - June 10) As study focuses only on three sectors so we canrsquot predictsame for other sectors
I found in my survey education sector adversely affected due to UGC norms
as its compulsory to have website For hotel industry its todayrsquos need that to
have online booking online transaction etc while it have huge scope in
service industry as they want to reach maximum number of people
According to my survey I want to suggest to company is first make
promotion as consumers donrsquot know from where website created or which
company create it For pricing policy company must want to change pricing
structure for educational institute as they donrsquot want luxury but simple
website
I have concluded from project NASIK district is one of the potential areas for
company as only few knows from where websites to be developed if
company make promotion it will definitely help
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OBJECTIVE OF THE STUDY
To study use of websites in business
To understand from the respondents use of IT products in
their business and To study Internet awareness and use of it
for their clients in their business
To study how people are aware about new IT technology and
acceptance of it To understand buying behavior of people ready to pay on IT
products
To study various information sources in the area
What is impact of competitor on purchasing power of client
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SCOPE OF PROJECT
Microlucid is operating in the number of products such as
software development software re-engineering IT
consultancy service quality amp testing IT outsourcing So the
study concentrates to know the study of sales of IT products
To study behavior of purchaser of website by studying actual
use of website
know all the information sources other than websitersquos that
are being used for advertising and information sources for
their clients
To understand the current market scenario amp provide
product according to need
know awareness about the IT products varies with industry
type
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Chapter No 1INTRODUCTION
11 Back ground of studyDuring his evolution journey from Neanderthals to Homo erectus and then toHomo sapiens man has come long way Because of his continuous quest formore and more amenities and facilities the nineties have seen a majorturnaround with the invention of computers 10 years ago the term internetwas practically anonymous to most of the people And today internet hasbecome the most ever powerful tool for man throughout the world Theinternet is a collection of various services and resources
Although many people still think e-mail and World Wide Web as the principleconstituents of internet there is lot more in store than e-mail chat roomscelebrity web sites and search engines It also became the best business toolof modern scenario Today internet has brought a globe in a single roomRight from news across the corner of the world wealth of knowledge toshopping purchasing the tickets of your favourite movie-everything is atyour finger tips Internet has great potential and lot to offerhellip The Internet is also often simply referred to as the NET
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Internet users in India from 98-08
India had as on September 2008 453 million active internet users This isaccording to the I-Cube [Internet in India] Study released today andconducted annually by IMRB International and Internet and Mobile
Association of India [IAMAI] Active internet users are those who have usedthe internet at least once in the last one month ndash this is an internationallyaccepted benchmark for enumerating internet usersUrban users continue to dominate internet use contributing to 42 million of the 45 million odd users In September last 2007 the number of activeinternet users in urban India was 32 million showing a year on year growth of a little more than 30 per cent
What people generally do on internet
Difference between Internet and World Wide Web The terms Internet and World Wide Web are often used in everyday speechwithout much distinction However the Internet and the World Wide Web arenot one and the same The Internet is a global data communications systemIt is a hardware and software infrastructure that provides connectivitybetween computers In contrast the Web is one of the services
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communicated via the Internet It is a collection of interconnecteddocuments and other resources linked by hyperlinks and URLs
To get lsquoonlinersquo meaning to connect to the Internet you need to have
bull A Computer Computer equipment is a sizeable investment and thusyou should select a computer carefully
bull Internet Service Provider This is the software that you will require toget online You can choose from a dial-up service or 24-hourbroadband services USB modem this is the service that will help you toconnect to the Internet
History of internet
The Internet was the result of some visionary thinking by people in theearly 1960s that saw great potential value in allowing computers toshare information on research and development in scientific and
military fields JCR Licklider of MIT first proposed a global network of computers in 1962 and moved over to the Defence AdvancedResearch Projects Agency (DARPA) in late 1962 to head the work todevelop it Leonard Klein rock of MIT and later UCLA developed thetheory of packet switching which was to form the basis of Internetconnections
First user of Internet - Charley Kline at UCLA sent the first packetson Arpanet as he tried to connect to Stanford Research Institute on Oct29 1969 The system crashed as he reached the G in LOGIN
The early Internet was used by computer experts engineersscientists and librarians There was nothing friendly about it Therewere no home or office personal computers in those days and anyonewho used it whether a computer professional or an engineer orscientist or librarian had to learn to use a very complex system E-mailwas adapted for ARPANET by Ray Tomlinson of BBN in 1972 He pickedthe symbol from the available symbols on his teletype to link theusername and address
From 69 to 89 Internet is hard to use it therefore only computerexperts engineers scientists and librarians In 1989 another
significant event took place in making the nets easier to use TimBerners-Lee and others at the European Laboratory for Particle Physicsmore popularly known as CERN proposed a new protocol forinformation distribution This protocol which became the World WideWeb in 1991 was based on hypertext--a system of embedding links intext to link to other text which you have been using every time youselected a text link while reading these pages Although started beforegopher it was slower to develop The development in 1993 of thegraphical browser Mosaic by Marc Andreessen and his team at theNational Centre for Supercomputing Applications (NCSA) (US) gave theprotocol its big boost Later Andreessen moved to become the brains
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behind Netscape Corp which produced the most successful graphicaltype of browser and server until Microsoft declared war and developedits Microsoft Internet Explorer
History of internet connection providers
There is huge transformation in type of internet connections recent yearsWe use dial-up broad-band and now Wi-Fi Wireless has grown rapidly in thepast few years and travelers search for the Wi-Fi where they can connectwhile they are away from the home or office Many airports coffee barshotels and motels now routinely provide these services some for a fee and
some for free
A next big growth area is the surge towards universal wireless access wherealmost everywhere is a hot spot Municipal Wi-Fi or city-wide accesswiMAX offering broader ranges than Wi-Fi EV-DO 4g and other formats will joust for dominance in the USA in the years ahead The battle is botheconomic and political
Another trend that is rapidly affecting web designers is the growth of smallerdevices to connect to the Internet Small tablets pocket PCs smart phoneseBooksrsquo game machines and even GPS devices are now capable of tapping
into the web on the go and many web pages are not designed to work onthat scale
As the Internet has become ubiquitous faster and increasingly accessible tonon-technical communities social networking and collaborative serviceshave grown rapidly enabling people to communicate and share interests inmany more ways Sites like Face book Twitter Linked-In YouTube FlickerSecond Life delicious blogs wikis and many more let people of all agesrapidly share their interests of the moment with others everywhere
WEBSITE
Definition
A website is a collection of related web pages images videos or other digitalassets that are addressed relative to a common Uniform Resource Locator (URL) often consisting of only the domain name or the IP address and theroot path () in an Internet Protocol-based network A web site is hosted onat least one web server accessible via a network such as the Internet or aprivate local area network
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A web page is a document typically written in plain text interspersed withformatting instructions of Hypertext Markup Language (HTML XHTML) Thepages of a website can usually be accessed from a simple Uniform ResourceLocator (URL) called the homepage The URLs of the pages organize theminto a hierarchy although hyper linking between them conveys the readersperceived site structure and guides the readers navigation of the site
Some websites require a subscription to access some or all of their contentExamples of subscription websites include many business sites parts of news websites academic journal websites gaming websites messageboards web-based e-mail social networking websites websites providingreal-time stock market data and websites providing various other services(eg websites offering storing andor sharing of images files and so forth)
HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist TimBerners-Lee On 30 April 1993 CERN announced that the World Wide Webwould be free to use for anyone Before the introduction of HTML and HTTPother protocols such as file transfer protocol and the gopher protocol wereused to retrieve individual files from a server These protocols offer a simpledirectory structure which the user navigates and chooses files to downloadDocuments were most often presented as plain text files without formattingor were encoded in word processor formats
Organized by function a website may be
bull a personal websitebull a commercial websitebull a government websitebull a non-profit organization website
It could be the work of an individual a business or other organization and istypically dedicated to some particular topic or purpose Any website cancontain a hyperlink to any other website so the distinction betweenindividual sites as perceived by the user may sometimes be blurred
Websites are written in or dynamically converted to HTML (Hyper TextMarkup Language) and are accessed using a software interface classified asa user agent Web pages can be viewed or otherwise accessed from a rangeof computer-based and Internet-enabled devices of various sizes includingdesktop computers laptops PDAs and cell phones
A website is hosted on a computer system known as a web server alsocalled an HTTP server and these terms can also refer to the software thatruns on these systems and that retrieves and delivers the web pages inresponse to requests from the website users Apache is the most commonly
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2859
a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
862019 Project (Harsh Chaudhari
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
862019 Project (Harsh Chaudhari
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
862019 Project (Harsh Chaudhari
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3359
Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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EXECUTIVE SUMMARY
This project was executed for ldquoMicrolucid technology Pvt Ltdrdquo The project
undertaken was titled ldquoMarket survey sales and promotion for website
sellingrdquo
Introduction to project- Need and want of consumers are key ingredients for
any business or service In todayrsquos world consumers need and want are
drastically changes For project my organization told me to focus only three
sectors ie education hotel and travel and manufacturing industry the
project was undertaken with an objective of studying need and use of
website in the business decide promotion strategies
Primary objective of the project is to survey various types of business needand use of website in the consumers business and Selling and promotion of
websites according to then This project has a wide scope because this study
can find how websites are essential in business and up to what extent
technology spread in small towns and acceptance of new technology from
consumers
The study is confined to NASIK district only hence the results cannot be
generalized and the findings in this study are purely dependent on the
answers of the respondents and also study was limited to a specific period
(May - June 10) As study focuses only on three sectors so we canrsquot predictsame for other sectors
I found in my survey education sector adversely affected due to UGC norms
as its compulsory to have website For hotel industry its todayrsquos need that to
have online booking online transaction etc while it have huge scope in
service industry as they want to reach maximum number of people
According to my survey I want to suggest to company is first make
promotion as consumers donrsquot know from where website created or which
company create it For pricing policy company must want to change pricing
structure for educational institute as they donrsquot want luxury but simple
website
I have concluded from project NASIK district is one of the potential areas for
company as only few knows from where websites to be developed if
company make promotion it will definitely help
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OBJECTIVE OF THE STUDY
To study use of websites in business
To understand from the respondents use of IT products in
their business and To study Internet awareness and use of it
for their clients in their business
To study how people are aware about new IT technology and
acceptance of it To understand buying behavior of people ready to pay on IT
products
To study various information sources in the area
What is impact of competitor on purchasing power of client
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SCOPE OF PROJECT
Microlucid is operating in the number of products such as
software development software re-engineering IT
consultancy service quality amp testing IT outsourcing So the
study concentrates to know the study of sales of IT products
To study behavior of purchaser of website by studying actual
use of website
know all the information sources other than websitersquos that
are being used for advertising and information sources for
their clients
To understand the current market scenario amp provide
product according to need
know awareness about the IT products varies with industry
type
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Chapter No 1INTRODUCTION
11 Back ground of studyDuring his evolution journey from Neanderthals to Homo erectus and then toHomo sapiens man has come long way Because of his continuous quest formore and more amenities and facilities the nineties have seen a majorturnaround with the invention of computers 10 years ago the term internetwas practically anonymous to most of the people And today internet hasbecome the most ever powerful tool for man throughout the world Theinternet is a collection of various services and resources
Although many people still think e-mail and World Wide Web as the principleconstituents of internet there is lot more in store than e-mail chat roomscelebrity web sites and search engines It also became the best business toolof modern scenario Today internet has brought a globe in a single roomRight from news across the corner of the world wealth of knowledge toshopping purchasing the tickets of your favourite movie-everything is atyour finger tips Internet has great potential and lot to offerhellip The Internet is also often simply referred to as the NET
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Internet users in India from 98-08
India had as on September 2008 453 million active internet users This isaccording to the I-Cube [Internet in India] Study released today andconducted annually by IMRB International and Internet and Mobile
Association of India [IAMAI] Active internet users are those who have usedthe internet at least once in the last one month ndash this is an internationallyaccepted benchmark for enumerating internet usersUrban users continue to dominate internet use contributing to 42 million of the 45 million odd users In September last 2007 the number of activeinternet users in urban India was 32 million showing a year on year growth of a little more than 30 per cent
What people generally do on internet
Difference between Internet and World Wide Web The terms Internet and World Wide Web are often used in everyday speechwithout much distinction However the Internet and the World Wide Web arenot one and the same The Internet is a global data communications systemIt is a hardware and software infrastructure that provides connectivitybetween computers In contrast the Web is one of the services
862019 Project (Harsh Chaudhari
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communicated via the Internet It is a collection of interconnecteddocuments and other resources linked by hyperlinks and URLs
To get lsquoonlinersquo meaning to connect to the Internet you need to have
bull A Computer Computer equipment is a sizeable investment and thusyou should select a computer carefully
bull Internet Service Provider This is the software that you will require toget online You can choose from a dial-up service or 24-hourbroadband services USB modem this is the service that will help you toconnect to the Internet
History of internet
The Internet was the result of some visionary thinking by people in theearly 1960s that saw great potential value in allowing computers toshare information on research and development in scientific and
military fields JCR Licklider of MIT first proposed a global network of computers in 1962 and moved over to the Defence AdvancedResearch Projects Agency (DARPA) in late 1962 to head the work todevelop it Leonard Klein rock of MIT and later UCLA developed thetheory of packet switching which was to form the basis of Internetconnections
First user of Internet - Charley Kline at UCLA sent the first packetson Arpanet as he tried to connect to Stanford Research Institute on Oct29 1969 The system crashed as he reached the G in LOGIN
The early Internet was used by computer experts engineersscientists and librarians There was nothing friendly about it Therewere no home or office personal computers in those days and anyonewho used it whether a computer professional or an engineer orscientist or librarian had to learn to use a very complex system E-mailwas adapted for ARPANET by Ray Tomlinson of BBN in 1972 He pickedthe symbol from the available symbols on his teletype to link theusername and address
From 69 to 89 Internet is hard to use it therefore only computerexperts engineers scientists and librarians In 1989 another
significant event took place in making the nets easier to use TimBerners-Lee and others at the European Laboratory for Particle Physicsmore popularly known as CERN proposed a new protocol forinformation distribution This protocol which became the World WideWeb in 1991 was based on hypertext--a system of embedding links intext to link to other text which you have been using every time youselected a text link while reading these pages Although started beforegopher it was slower to develop The development in 1993 of thegraphical browser Mosaic by Marc Andreessen and his team at theNational Centre for Supercomputing Applications (NCSA) (US) gave theprotocol its big boost Later Andreessen moved to become the brains
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behind Netscape Corp which produced the most successful graphicaltype of browser and server until Microsoft declared war and developedits Microsoft Internet Explorer
History of internet connection providers
There is huge transformation in type of internet connections recent yearsWe use dial-up broad-band and now Wi-Fi Wireless has grown rapidly in thepast few years and travelers search for the Wi-Fi where they can connectwhile they are away from the home or office Many airports coffee barshotels and motels now routinely provide these services some for a fee and
some for free
A next big growth area is the surge towards universal wireless access wherealmost everywhere is a hot spot Municipal Wi-Fi or city-wide accesswiMAX offering broader ranges than Wi-Fi EV-DO 4g and other formats will joust for dominance in the USA in the years ahead The battle is botheconomic and political
Another trend that is rapidly affecting web designers is the growth of smallerdevices to connect to the Internet Small tablets pocket PCs smart phoneseBooksrsquo game machines and even GPS devices are now capable of tapping
into the web on the go and many web pages are not designed to work onthat scale
As the Internet has become ubiquitous faster and increasingly accessible tonon-technical communities social networking and collaborative serviceshave grown rapidly enabling people to communicate and share interests inmany more ways Sites like Face book Twitter Linked-In YouTube FlickerSecond Life delicious blogs wikis and many more let people of all agesrapidly share their interests of the moment with others everywhere
WEBSITE
Definition
A website is a collection of related web pages images videos or other digitalassets that are addressed relative to a common Uniform Resource Locator (URL) often consisting of only the domain name or the IP address and theroot path () in an Internet Protocol-based network A web site is hosted onat least one web server accessible via a network such as the Internet or aprivate local area network
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A web page is a document typically written in plain text interspersed withformatting instructions of Hypertext Markup Language (HTML XHTML) Thepages of a website can usually be accessed from a simple Uniform ResourceLocator (URL) called the homepage The URLs of the pages organize theminto a hierarchy although hyper linking between them conveys the readersperceived site structure and guides the readers navigation of the site
Some websites require a subscription to access some or all of their contentExamples of subscription websites include many business sites parts of news websites academic journal websites gaming websites messageboards web-based e-mail social networking websites websites providingreal-time stock market data and websites providing various other services(eg websites offering storing andor sharing of images files and so forth)
HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist TimBerners-Lee On 30 April 1993 CERN announced that the World Wide Webwould be free to use for anyone Before the introduction of HTML and HTTPother protocols such as file transfer protocol and the gopher protocol wereused to retrieve individual files from a server These protocols offer a simpledirectory structure which the user navigates and chooses files to downloadDocuments were most often presented as plain text files without formattingor were encoded in word processor formats
Organized by function a website may be
bull a personal websitebull a commercial websitebull a government websitebull a non-profit organization website
It could be the work of an individual a business or other organization and istypically dedicated to some particular topic or purpose Any website cancontain a hyperlink to any other website so the distinction betweenindividual sites as perceived by the user may sometimes be blurred
Websites are written in or dynamically converted to HTML (Hyper TextMarkup Language) and are accessed using a software interface classified asa user agent Web pages can be viewed or otherwise accessed from a rangeof computer-based and Internet-enabled devices of various sizes includingdesktop computers laptops PDAs and cell phones
A website is hosted on a computer system known as a web server alsocalled an HTTP server and these terms can also refer to the software thatruns on these systems and that retrieves and delivers the web pages inresponse to requests from the website users Apache is the most commonly
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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OBJECTIVE OF THE STUDY
To study use of websites in business
To understand from the respondents use of IT products in
their business and To study Internet awareness and use of it
for their clients in their business
To study how people are aware about new IT technology and
acceptance of it To understand buying behavior of people ready to pay on IT
products
To study various information sources in the area
What is impact of competitor on purchasing power of client
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SCOPE OF PROJECT
Microlucid is operating in the number of products such as
software development software re-engineering IT
consultancy service quality amp testing IT outsourcing So the
study concentrates to know the study of sales of IT products
To study behavior of purchaser of website by studying actual
use of website
know all the information sources other than websitersquos that
are being used for advertising and information sources for
their clients
To understand the current market scenario amp provide
product according to need
know awareness about the IT products varies with industry
type
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Chapter No 1INTRODUCTION
11 Back ground of studyDuring his evolution journey from Neanderthals to Homo erectus and then toHomo sapiens man has come long way Because of his continuous quest formore and more amenities and facilities the nineties have seen a majorturnaround with the invention of computers 10 years ago the term internetwas practically anonymous to most of the people And today internet hasbecome the most ever powerful tool for man throughout the world Theinternet is a collection of various services and resources
Although many people still think e-mail and World Wide Web as the principleconstituents of internet there is lot more in store than e-mail chat roomscelebrity web sites and search engines It also became the best business toolof modern scenario Today internet has brought a globe in a single roomRight from news across the corner of the world wealth of knowledge toshopping purchasing the tickets of your favourite movie-everything is atyour finger tips Internet has great potential and lot to offerhellip The Internet is also often simply referred to as the NET
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Internet users in India from 98-08
India had as on September 2008 453 million active internet users This isaccording to the I-Cube [Internet in India] Study released today andconducted annually by IMRB International and Internet and Mobile
Association of India [IAMAI] Active internet users are those who have usedthe internet at least once in the last one month ndash this is an internationallyaccepted benchmark for enumerating internet usersUrban users continue to dominate internet use contributing to 42 million of the 45 million odd users In September last 2007 the number of activeinternet users in urban India was 32 million showing a year on year growth of a little more than 30 per cent
What people generally do on internet
Difference between Internet and World Wide Web The terms Internet and World Wide Web are often used in everyday speechwithout much distinction However the Internet and the World Wide Web arenot one and the same The Internet is a global data communications systemIt is a hardware and software infrastructure that provides connectivitybetween computers In contrast the Web is one of the services
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communicated via the Internet It is a collection of interconnecteddocuments and other resources linked by hyperlinks and URLs
To get lsquoonlinersquo meaning to connect to the Internet you need to have
bull A Computer Computer equipment is a sizeable investment and thusyou should select a computer carefully
bull Internet Service Provider This is the software that you will require toget online You can choose from a dial-up service or 24-hourbroadband services USB modem this is the service that will help you toconnect to the Internet
History of internet
The Internet was the result of some visionary thinking by people in theearly 1960s that saw great potential value in allowing computers toshare information on research and development in scientific and
military fields JCR Licklider of MIT first proposed a global network of computers in 1962 and moved over to the Defence AdvancedResearch Projects Agency (DARPA) in late 1962 to head the work todevelop it Leonard Klein rock of MIT and later UCLA developed thetheory of packet switching which was to form the basis of Internetconnections
First user of Internet - Charley Kline at UCLA sent the first packetson Arpanet as he tried to connect to Stanford Research Institute on Oct29 1969 The system crashed as he reached the G in LOGIN
The early Internet was used by computer experts engineersscientists and librarians There was nothing friendly about it Therewere no home or office personal computers in those days and anyonewho used it whether a computer professional or an engineer orscientist or librarian had to learn to use a very complex system E-mailwas adapted for ARPANET by Ray Tomlinson of BBN in 1972 He pickedthe symbol from the available symbols on his teletype to link theusername and address
From 69 to 89 Internet is hard to use it therefore only computerexperts engineers scientists and librarians In 1989 another
significant event took place in making the nets easier to use TimBerners-Lee and others at the European Laboratory for Particle Physicsmore popularly known as CERN proposed a new protocol forinformation distribution This protocol which became the World WideWeb in 1991 was based on hypertext--a system of embedding links intext to link to other text which you have been using every time youselected a text link while reading these pages Although started beforegopher it was slower to develop The development in 1993 of thegraphical browser Mosaic by Marc Andreessen and his team at theNational Centre for Supercomputing Applications (NCSA) (US) gave theprotocol its big boost Later Andreessen moved to become the brains
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behind Netscape Corp which produced the most successful graphicaltype of browser and server until Microsoft declared war and developedits Microsoft Internet Explorer
History of internet connection providers
There is huge transformation in type of internet connections recent yearsWe use dial-up broad-band and now Wi-Fi Wireless has grown rapidly in thepast few years and travelers search for the Wi-Fi where they can connectwhile they are away from the home or office Many airports coffee barshotels and motels now routinely provide these services some for a fee and
some for free
A next big growth area is the surge towards universal wireless access wherealmost everywhere is a hot spot Municipal Wi-Fi or city-wide accesswiMAX offering broader ranges than Wi-Fi EV-DO 4g and other formats will joust for dominance in the USA in the years ahead The battle is botheconomic and political
Another trend that is rapidly affecting web designers is the growth of smallerdevices to connect to the Internet Small tablets pocket PCs smart phoneseBooksrsquo game machines and even GPS devices are now capable of tapping
into the web on the go and many web pages are not designed to work onthat scale
As the Internet has become ubiquitous faster and increasingly accessible tonon-technical communities social networking and collaborative serviceshave grown rapidly enabling people to communicate and share interests inmany more ways Sites like Face book Twitter Linked-In YouTube FlickerSecond Life delicious blogs wikis and many more let people of all agesrapidly share their interests of the moment with others everywhere
WEBSITE
Definition
A website is a collection of related web pages images videos or other digitalassets that are addressed relative to a common Uniform Resource Locator (URL) often consisting of only the domain name or the IP address and theroot path () in an Internet Protocol-based network A web site is hosted onat least one web server accessible via a network such as the Internet or aprivate local area network
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A web page is a document typically written in plain text interspersed withformatting instructions of Hypertext Markup Language (HTML XHTML) Thepages of a website can usually be accessed from a simple Uniform ResourceLocator (URL) called the homepage The URLs of the pages organize theminto a hierarchy although hyper linking between them conveys the readersperceived site structure and guides the readers navigation of the site
Some websites require a subscription to access some or all of their contentExamples of subscription websites include many business sites parts of news websites academic journal websites gaming websites messageboards web-based e-mail social networking websites websites providingreal-time stock market data and websites providing various other services(eg websites offering storing andor sharing of images files and so forth)
HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist TimBerners-Lee On 30 April 1993 CERN announced that the World Wide Webwould be free to use for anyone Before the introduction of HTML and HTTPother protocols such as file transfer protocol and the gopher protocol wereused to retrieve individual files from a server These protocols offer a simpledirectory structure which the user navigates and chooses files to downloadDocuments were most often presented as plain text files without formattingor were encoded in word processor formats
Organized by function a website may be
bull a personal websitebull a commercial websitebull a government websitebull a non-profit organization website
It could be the work of an individual a business or other organization and istypically dedicated to some particular topic or purpose Any website cancontain a hyperlink to any other website so the distinction betweenindividual sites as perceived by the user may sometimes be blurred
Websites are written in or dynamically converted to HTML (Hyper TextMarkup Language) and are accessed using a software interface classified asa user agent Web pages can be viewed or otherwise accessed from a rangeof computer-based and Internet-enabled devices of various sizes includingdesktop computers laptops PDAs and cell phones
A website is hosted on a computer system known as a web server alsocalled an HTTP server and these terms can also refer to the software thatruns on these systems and that retrieves and delivers the web pages inresponse to requests from the website users Apache is the most commonly
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
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create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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SCOPE OF PROJECT
Microlucid is operating in the number of products such as
software development software re-engineering IT
consultancy service quality amp testing IT outsourcing So the
study concentrates to know the study of sales of IT products
To study behavior of purchaser of website by studying actual
use of website
know all the information sources other than websitersquos that
are being used for advertising and information sources for
their clients
To understand the current market scenario amp provide
product according to need
know awareness about the IT products varies with industry
type
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Chapter No 1INTRODUCTION
11 Back ground of studyDuring his evolution journey from Neanderthals to Homo erectus and then toHomo sapiens man has come long way Because of his continuous quest formore and more amenities and facilities the nineties have seen a majorturnaround with the invention of computers 10 years ago the term internetwas practically anonymous to most of the people And today internet hasbecome the most ever powerful tool for man throughout the world Theinternet is a collection of various services and resources
Although many people still think e-mail and World Wide Web as the principleconstituents of internet there is lot more in store than e-mail chat roomscelebrity web sites and search engines It also became the best business toolof modern scenario Today internet has brought a globe in a single roomRight from news across the corner of the world wealth of knowledge toshopping purchasing the tickets of your favourite movie-everything is atyour finger tips Internet has great potential and lot to offerhellip The Internet is also often simply referred to as the NET
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Internet users in India from 98-08
India had as on September 2008 453 million active internet users This isaccording to the I-Cube [Internet in India] Study released today andconducted annually by IMRB International and Internet and Mobile
Association of India [IAMAI] Active internet users are those who have usedthe internet at least once in the last one month ndash this is an internationallyaccepted benchmark for enumerating internet usersUrban users continue to dominate internet use contributing to 42 million of the 45 million odd users In September last 2007 the number of activeinternet users in urban India was 32 million showing a year on year growth of a little more than 30 per cent
What people generally do on internet
Difference between Internet and World Wide Web The terms Internet and World Wide Web are often used in everyday speechwithout much distinction However the Internet and the World Wide Web arenot one and the same The Internet is a global data communications systemIt is a hardware and software infrastructure that provides connectivitybetween computers In contrast the Web is one of the services
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communicated via the Internet It is a collection of interconnecteddocuments and other resources linked by hyperlinks and URLs
To get lsquoonlinersquo meaning to connect to the Internet you need to have
bull A Computer Computer equipment is a sizeable investment and thusyou should select a computer carefully
bull Internet Service Provider This is the software that you will require toget online You can choose from a dial-up service or 24-hourbroadband services USB modem this is the service that will help you toconnect to the Internet
History of internet
The Internet was the result of some visionary thinking by people in theearly 1960s that saw great potential value in allowing computers toshare information on research and development in scientific and
military fields JCR Licklider of MIT first proposed a global network of computers in 1962 and moved over to the Defence AdvancedResearch Projects Agency (DARPA) in late 1962 to head the work todevelop it Leonard Klein rock of MIT and later UCLA developed thetheory of packet switching which was to form the basis of Internetconnections
First user of Internet - Charley Kline at UCLA sent the first packetson Arpanet as he tried to connect to Stanford Research Institute on Oct29 1969 The system crashed as he reached the G in LOGIN
The early Internet was used by computer experts engineersscientists and librarians There was nothing friendly about it Therewere no home or office personal computers in those days and anyonewho used it whether a computer professional or an engineer orscientist or librarian had to learn to use a very complex system E-mailwas adapted for ARPANET by Ray Tomlinson of BBN in 1972 He pickedthe symbol from the available symbols on his teletype to link theusername and address
From 69 to 89 Internet is hard to use it therefore only computerexperts engineers scientists and librarians In 1989 another
significant event took place in making the nets easier to use TimBerners-Lee and others at the European Laboratory for Particle Physicsmore popularly known as CERN proposed a new protocol forinformation distribution This protocol which became the World WideWeb in 1991 was based on hypertext--a system of embedding links intext to link to other text which you have been using every time youselected a text link while reading these pages Although started beforegopher it was slower to develop The development in 1993 of thegraphical browser Mosaic by Marc Andreessen and his team at theNational Centre for Supercomputing Applications (NCSA) (US) gave theprotocol its big boost Later Andreessen moved to become the brains
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behind Netscape Corp which produced the most successful graphicaltype of browser and server until Microsoft declared war and developedits Microsoft Internet Explorer
History of internet connection providers
There is huge transformation in type of internet connections recent yearsWe use dial-up broad-band and now Wi-Fi Wireless has grown rapidly in thepast few years and travelers search for the Wi-Fi where they can connectwhile they are away from the home or office Many airports coffee barshotels and motels now routinely provide these services some for a fee and
some for free
A next big growth area is the surge towards universal wireless access wherealmost everywhere is a hot spot Municipal Wi-Fi or city-wide accesswiMAX offering broader ranges than Wi-Fi EV-DO 4g and other formats will joust for dominance in the USA in the years ahead The battle is botheconomic and political
Another trend that is rapidly affecting web designers is the growth of smallerdevices to connect to the Internet Small tablets pocket PCs smart phoneseBooksrsquo game machines and even GPS devices are now capable of tapping
into the web on the go and many web pages are not designed to work onthat scale
As the Internet has become ubiquitous faster and increasingly accessible tonon-technical communities social networking and collaborative serviceshave grown rapidly enabling people to communicate and share interests inmany more ways Sites like Face book Twitter Linked-In YouTube FlickerSecond Life delicious blogs wikis and many more let people of all agesrapidly share their interests of the moment with others everywhere
WEBSITE
Definition
A website is a collection of related web pages images videos or other digitalassets that are addressed relative to a common Uniform Resource Locator (URL) often consisting of only the domain name or the IP address and theroot path () in an Internet Protocol-based network A web site is hosted onat least one web server accessible via a network such as the Internet or aprivate local area network
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A web page is a document typically written in plain text interspersed withformatting instructions of Hypertext Markup Language (HTML XHTML) Thepages of a website can usually be accessed from a simple Uniform ResourceLocator (URL) called the homepage The URLs of the pages organize theminto a hierarchy although hyper linking between them conveys the readersperceived site structure and guides the readers navigation of the site
Some websites require a subscription to access some or all of their contentExamples of subscription websites include many business sites parts of news websites academic journal websites gaming websites messageboards web-based e-mail social networking websites websites providingreal-time stock market data and websites providing various other services(eg websites offering storing andor sharing of images files and so forth)
HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist TimBerners-Lee On 30 April 1993 CERN announced that the World Wide Webwould be free to use for anyone Before the introduction of HTML and HTTPother protocols such as file transfer protocol and the gopher protocol wereused to retrieve individual files from a server These protocols offer a simpledirectory structure which the user navigates and chooses files to downloadDocuments were most often presented as plain text files without formattingor were encoded in word processor formats
Organized by function a website may be
bull a personal websitebull a commercial websitebull a government websitebull a non-profit organization website
It could be the work of an individual a business or other organization and istypically dedicated to some particular topic or purpose Any website cancontain a hyperlink to any other website so the distinction betweenindividual sites as perceived by the user may sometimes be blurred
Websites are written in or dynamically converted to HTML (Hyper TextMarkup Language) and are accessed using a software interface classified asa user agent Web pages can be viewed or otherwise accessed from a rangeof computer-based and Internet-enabled devices of various sizes includingdesktop computers laptops PDAs and cell phones
A website is hosted on a computer system known as a web server alsocalled an HTTP server and these terms can also refer to the software thatruns on these systems and that retrieves and delivers the web pages inresponse to requests from the website users Apache is the most commonly
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
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862019 Project (Harsh Chaudhari
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Chapter No 1INTRODUCTION
11 Back ground of studyDuring his evolution journey from Neanderthals to Homo erectus and then toHomo sapiens man has come long way Because of his continuous quest formore and more amenities and facilities the nineties have seen a majorturnaround with the invention of computers 10 years ago the term internetwas practically anonymous to most of the people And today internet hasbecome the most ever powerful tool for man throughout the world Theinternet is a collection of various services and resources
Although many people still think e-mail and World Wide Web as the principleconstituents of internet there is lot more in store than e-mail chat roomscelebrity web sites and search engines It also became the best business toolof modern scenario Today internet has brought a globe in a single roomRight from news across the corner of the world wealth of knowledge toshopping purchasing the tickets of your favourite movie-everything is atyour finger tips Internet has great potential and lot to offerhellip The Internet is also often simply referred to as the NET
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Internet users in India from 98-08
India had as on September 2008 453 million active internet users This isaccording to the I-Cube [Internet in India] Study released today andconducted annually by IMRB International and Internet and Mobile
Association of India [IAMAI] Active internet users are those who have usedthe internet at least once in the last one month ndash this is an internationallyaccepted benchmark for enumerating internet usersUrban users continue to dominate internet use contributing to 42 million of the 45 million odd users In September last 2007 the number of activeinternet users in urban India was 32 million showing a year on year growth of a little more than 30 per cent
What people generally do on internet
Difference between Internet and World Wide Web The terms Internet and World Wide Web are often used in everyday speechwithout much distinction However the Internet and the World Wide Web arenot one and the same The Internet is a global data communications systemIt is a hardware and software infrastructure that provides connectivitybetween computers In contrast the Web is one of the services
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communicated via the Internet It is a collection of interconnecteddocuments and other resources linked by hyperlinks and URLs
To get lsquoonlinersquo meaning to connect to the Internet you need to have
bull A Computer Computer equipment is a sizeable investment and thusyou should select a computer carefully
bull Internet Service Provider This is the software that you will require toget online You can choose from a dial-up service or 24-hourbroadband services USB modem this is the service that will help you toconnect to the Internet
History of internet
The Internet was the result of some visionary thinking by people in theearly 1960s that saw great potential value in allowing computers toshare information on research and development in scientific and
military fields JCR Licklider of MIT first proposed a global network of computers in 1962 and moved over to the Defence AdvancedResearch Projects Agency (DARPA) in late 1962 to head the work todevelop it Leonard Klein rock of MIT and later UCLA developed thetheory of packet switching which was to form the basis of Internetconnections
First user of Internet - Charley Kline at UCLA sent the first packetson Arpanet as he tried to connect to Stanford Research Institute on Oct29 1969 The system crashed as he reached the G in LOGIN
The early Internet was used by computer experts engineersscientists and librarians There was nothing friendly about it Therewere no home or office personal computers in those days and anyonewho used it whether a computer professional or an engineer orscientist or librarian had to learn to use a very complex system E-mailwas adapted for ARPANET by Ray Tomlinson of BBN in 1972 He pickedthe symbol from the available symbols on his teletype to link theusername and address
From 69 to 89 Internet is hard to use it therefore only computerexperts engineers scientists and librarians In 1989 another
significant event took place in making the nets easier to use TimBerners-Lee and others at the European Laboratory for Particle Physicsmore popularly known as CERN proposed a new protocol forinformation distribution This protocol which became the World WideWeb in 1991 was based on hypertext--a system of embedding links intext to link to other text which you have been using every time youselected a text link while reading these pages Although started beforegopher it was slower to develop The development in 1993 of thegraphical browser Mosaic by Marc Andreessen and his team at theNational Centre for Supercomputing Applications (NCSA) (US) gave theprotocol its big boost Later Andreessen moved to become the brains
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behind Netscape Corp which produced the most successful graphicaltype of browser and server until Microsoft declared war and developedits Microsoft Internet Explorer
History of internet connection providers
There is huge transformation in type of internet connections recent yearsWe use dial-up broad-band and now Wi-Fi Wireless has grown rapidly in thepast few years and travelers search for the Wi-Fi where they can connectwhile they are away from the home or office Many airports coffee barshotels and motels now routinely provide these services some for a fee and
some for free
A next big growth area is the surge towards universal wireless access wherealmost everywhere is a hot spot Municipal Wi-Fi or city-wide accesswiMAX offering broader ranges than Wi-Fi EV-DO 4g and other formats will joust for dominance in the USA in the years ahead The battle is botheconomic and political
Another trend that is rapidly affecting web designers is the growth of smallerdevices to connect to the Internet Small tablets pocket PCs smart phoneseBooksrsquo game machines and even GPS devices are now capable of tapping
into the web on the go and many web pages are not designed to work onthat scale
As the Internet has become ubiquitous faster and increasingly accessible tonon-technical communities social networking and collaborative serviceshave grown rapidly enabling people to communicate and share interests inmany more ways Sites like Face book Twitter Linked-In YouTube FlickerSecond Life delicious blogs wikis and many more let people of all agesrapidly share their interests of the moment with others everywhere
WEBSITE
Definition
A website is a collection of related web pages images videos or other digitalassets that are addressed relative to a common Uniform Resource Locator (URL) often consisting of only the domain name or the IP address and theroot path () in an Internet Protocol-based network A web site is hosted onat least one web server accessible via a network such as the Internet or aprivate local area network
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A web page is a document typically written in plain text interspersed withformatting instructions of Hypertext Markup Language (HTML XHTML) Thepages of a website can usually be accessed from a simple Uniform ResourceLocator (URL) called the homepage The URLs of the pages organize theminto a hierarchy although hyper linking between them conveys the readersperceived site structure and guides the readers navigation of the site
Some websites require a subscription to access some or all of their contentExamples of subscription websites include many business sites parts of news websites academic journal websites gaming websites messageboards web-based e-mail social networking websites websites providingreal-time stock market data and websites providing various other services(eg websites offering storing andor sharing of images files and so forth)
HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist TimBerners-Lee On 30 April 1993 CERN announced that the World Wide Webwould be free to use for anyone Before the introduction of HTML and HTTPother protocols such as file transfer protocol and the gopher protocol wereused to retrieve individual files from a server These protocols offer a simpledirectory structure which the user navigates and chooses files to downloadDocuments were most often presented as plain text files without formattingor were encoded in word processor formats
Organized by function a website may be
bull a personal websitebull a commercial websitebull a government websitebull a non-profit organization website
It could be the work of an individual a business or other organization and istypically dedicated to some particular topic or purpose Any website cancontain a hyperlink to any other website so the distinction betweenindividual sites as perceived by the user may sometimes be blurred
Websites are written in or dynamically converted to HTML (Hyper TextMarkup Language) and are accessed using a software interface classified asa user agent Web pages can be viewed or otherwise accessed from a rangeof computer-based and Internet-enabled devices of various sizes includingdesktop computers laptops PDAs and cell phones
A website is hosted on a computer system known as a web server alsocalled an HTTP server and these terms can also refer to the software thatruns on these systems and that retrieves and delivers the web pages inresponse to requests from the website users Apache is the most commonly
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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Internet users in India from 98-08
India had as on September 2008 453 million active internet users This isaccording to the I-Cube [Internet in India] Study released today andconducted annually by IMRB International and Internet and Mobile
Association of India [IAMAI] Active internet users are those who have usedthe internet at least once in the last one month ndash this is an internationallyaccepted benchmark for enumerating internet usersUrban users continue to dominate internet use contributing to 42 million of the 45 million odd users In September last 2007 the number of activeinternet users in urban India was 32 million showing a year on year growth of a little more than 30 per cent
What people generally do on internet
Difference between Internet and World Wide Web The terms Internet and World Wide Web are often used in everyday speechwithout much distinction However the Internet and the World Wide Web arenot one and the same The Internet is a global data communications systemIt is a hardware and software infrastructure that provides connectivitybetween computers In contrast the Web is one of the services
862019 Project (Harsh Chaudhari
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communicated via the Internet It is a collection of interconnecteddocuments and other resources linked by hyperlinks and URLs
To get lsquoonlinersquo meaning to connect to the Internet you need to have
bull A Computer Computer equipment is a sizeable investment and thusyou should select a computer carefully
bull Internet Service Provider This is the software that you will require toget online You can choose from a dial-up service or 24-hourbroadband services USB modem this is the service that will help you toconnect to the Internet
History of internet
The Internet was the result of some visionary thinking by people in theearly 1960s that saw great potential value in allowing computers toshare information on research and development in scientific and
military fields JCR Licklider of MIT first proposed a global network of computers in 1962 and moved over to the Defence AdvancedResearch Projects Agency (DARPA) in late 1962 to head the work todevelop it Leonard Klein rock of MIT and later UCLA developed thetheory of packet switching which was to form the basis of Internetconnections
First user of Internet - Charley Kline at UCLA sent the first packetson Arpanet as he tried to connect to Stanford Research Institute on Oct29 1969 The system crashed as he reached the G in LOGIN
The early Internet was used by computer experts engineersscientists and librarians There was nothing friendly about it Therewere no home or office personal computers in those days and anyonewho used it whether a computer professional or an engineer orscientist or librarian had to learn to use a very complex system E-mailwas adapted for ARPANET by Ray Tomlinson of BBN in 1972 He pickedthe symbol from the available symbols on his teletype to link theusername and address
From 69 to 89 Internet is hard to use it therefore only computerexperts engineers scientists and librarians In 1989 another
significant event took place in making the nets easier to use TimBerners-Lee and others at the European Laboratory for Particle Physicsmore popularly known as CERN proposed a new protocol forinformation distribution This protocol which became the World WideWeb in 1991 was based on hypertext--a system of embedding links intext to link to other text which you have been using every time youselected a text link while reading these pages Although started beforegopher it was slower to develop The development in 1993 of thegraphical browser Mosaic by Marc Andreessen and his team at theNational Centre for Supercomputing Applications (NCSA) (US) gave theprotocol its big boost Later Andreessen moved to become the brains
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behind Netscape Corp which produced the most successful graphicaltype of browser and server until Microsoft declared war and developedits Microsoft Internet Explorer
History of internet connection providers
There is huge transformation in type of internet connections recent yearsWe use dial-up broad-band and now Wi-Fi Wireless has grown rapidly in thepast few years and travelers search for the Wi-Fi where they can connectwhile they are away from the home or office Many airports coffee barshotels and motels now routinely provide these services some for a fee and
some for free
A next big growth area is the surge towards universal wireless access wherealmost everywhere is a hot spot Municipal Wi-Fi or city-wide accesswiMAX offering broader ranges than Wi-Fi EV-DO 4g and other formats will joust for dominance in the USA in the years ahead The battle is botheconomic and political
Another trend that is rapidly affecting web designers is the growth of smallerdevices to connect to the Internet Small tablets pocket PCs smart phoneseBooksrsquo game machines and even GPS devices are now capable of tapping
into the web on the go and many web pages are not designed to work onthat scale
As the Internet has become ubiquitous faster and increasingly accessible tonon-technical communities social networking and collaborative serviceshave grown rapidly enabling people to communicate and share interests inmany more ways Sites like Face book Twitter Linked-In YouTube FlickerSecond Life delicious blogs wikis and many more let people of all agesrapidly share their interests of the moment with others everywhere
WEBSITE
Definition
A website is a collection of related web pages images videos or other digitalassets that are addressed relative to a common Uniform Resource Locator (URL) often consisting of only the domain name or the IP address and theroot path () in an Internet Protocol-based network A web site is hosted onat least one web server accessible via a network such as the Internet or aprivate local area network
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A web page is a document typically written in plain text interspersed withformatting instructions of Hypertext Markup Language (HTML XHTML) Thepages of a website can usually be accessed from a simple Uniform ResourceLocator (URL) called the homepage The URLs of the pages organize theminto a hierarchy although hyper linking between them conveys the readersperceived site structure and guides the readers navigation of the site
Some websites require a subscription to access some or all of their contentExamples of subscription websites include many business sites parts of news websites academic journal websites gaming websites messageboards web-based e-mail social networking websites websites providingreal-time stock market data and websites providing various other services(eg websites offering storing andor sharing of images files and so forth)
HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist TimBerners-Lee On 30 April 1993 CERN announced that the World Wide Webwould be free to use for anyone Before the introduction of HTML and HTTPother protocols such as file transfer protocol and the gopher protocol wereused to retrieve individual files from a server These protocols offer a simpledirectory structure which the user navigates and chooses files to downloadDocuments were most often presented as plain text files without formattingor were encoded in word processor formats
Organized by function a website may be
bull a personal websitebull a commercial websitebull a government websitebull a non-profit organization website
It could be the work of an individual a business or other organization and istypically dedicated to some particular topic or purpose Any website cancontain a hyperlink to any other website so the distinction betweenindividual sites as perceived by the user may sometimes be blurred
Websites are written in or dynamically converted to HTML (Hyper TextMarkup Language) and are accessed using a software interface classified asa user agent Web pages can be viewed or otherwise accessed from a rangeof computer-based and Internet-enabled devices of various sizes includingdesktop computers laptops PDAs and cell phones
A website is hosted on a computer system known as a web server alsocalled an HTTP server and these terms can also refer to the software thatruns on these systems and that retrieves and delivers the web pages inresponse to requests from the website users Apache is the most commonly
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
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create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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communicated via the Internet It is a collection of interconnecteddocuments and other resources linked by hyperlinks and URLs
To get lsquoonlinersquo meaning to connect to the Internet you need to have
bull A Computer Computer equipment is a sizeable investment and thusyou should select a computer carefully
bull Internet Service Provider This is the software that you will require toget online You can choose from a dial-up service or 24-hourbroadband services USB modem this is the service that will help you toconnect to the Internet
History of internet
The Internet was the result of some visionary thinking by people in theearly 1960s that saw great potential value in allowing computers toshare information on research and development in scientific and
military fields JCR Licklider of MIT first proposed a global network of computers in 1962 and moved over to the Defence AdvancedResearch Projects Agency (DARPA) in late 1962 to head the work todevelop it Leonard Klein rock of MIT and later UCLA developed thetheory of packet switching which was to form the basis of Internetconnections
First user of Internet - Charley Kline at UCLA sent the first packetson Arpanet as he tried to connect to Stanford Research Institute on Oct29 1969 The system crashed as he reached the G in LOGIN
The early Internet was used by computer experts engineersscientists and librarians There was nothing friendly about it Therewere no home or office personal computers in those days and anyonewho used it whether a computer professional or an engineer orscientist or librarian had to learn to use a very complex system E-mailwas adapted for ARPANET by Ray Tomlinson of BBN in 1972 He pickedthe symbol from the available symbols on his teletype to link theusername and address
From 69 to 89 Internet is hard to use it therefore only computerexperts engineers scientists and librarians In 1989 another
significant event took place in making the nets easier to use TimBerners-Lee and others at the European Laboratory for Particle Physicsmore popularly known as CERN proposed a new protocol forinformation distribution This protocol which became the World WideWeb in 1991 was based on hypertext--a system of embedding links intext to link to other text which you have been using every time youselected a text link while reading these pages Although started beforegopher it was slower to develop The development in 1993 of thegraphical browser Mosaic by Marc Andreessen and his team at theNational Centre for Supercomputing Applications (NCSA) (US) gave theprotocol its big boost Later Andreessen moved to become the brains
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behind Netscape Corp which produced the most successful graphicaltype of browser and server until Microsoft declared war and developedits Microsoft Internet Explorer
History of internet connection providers
There is huge transformation in type of internet connections recent yearsWe use dial-up broad-band and now Wi-Fi Wireless has grown rapidly in thepast few years and travelers search for the Wi-Fi where they can connectwhile they are away from the home or office Many airports coffee barshotels and motels now routinely provide these services some for a fee and
some for free
A next big growth area is the surge towards universal wireless access wherealmost everywhere is a hot spot Municipal Wi-Fi or city-wide accesswiMAX offering broader ranges than Wi-Fi EV-DO 4g and other formats will joust for dominance in the USA in the years ahead The battle is botheconomic and political
Another trend that is rapidly affecting web designers is the growth of smallerdevices to connect to the Internet Small tablets pocket PCs smart phoneseBooksrsquo game machines and even GPS devices are now capable of tapping
into the web on the go and many web pages are not designed to work onthat scale
As the Internet has become ubiquitous faster and increasingly accessible tonon-technical communities social networking and collaborative serviceshave grown rapidly enabling people to communicate and share interests inmany more ways Sites like Face book Twitter Linked-In YouTube FlickerSecond Life delicious blogs wikis and many more let people of all agesrapidly share their interests of the moment with others everywhere
WEBSITE
Definition
A website is a collection of related web pages images videos or other digitalassets that are addressed relative to a common Uniform Resource Locator (URL) often consisting of only the domain name or the IP address and theroot path () in an Internet Protocol-based network A web site is hosted onat least one web server accessible via a network such as the Internet or aprivate local area network
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A web page is a document typically written in plain text interspersed withformatting instructions of Hypertext Markup Language (HTML XHTML) Thepages of a website can usually be accessed from a simple Uniform ResourceLocator (URL) called the homepage The URLs of the pages organize theminto a hierarchy although hyper linking between them conveys the readersperceived site structure and guides the readers navigation of the site
Some websites require a subscription to access some or all of their contentExamples of subscription websites include many business sites parts of news websites academic journal websites gaming websites messageboards web-based e-mail social networking websites websites providingreal-time stock market data and websites providing various other services(eg websites offering storing andor sharing of images files and so forth)
HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist TimBerners-Lee On 30 April 1993 CERN announced that the World Wide Webwould be free to use for anyone Before the introduction of HTML and HTTPother protocols such as file transfer protocol and the gopher protocol wereused to retrieve individual files from a server These protocols offer a simpledirectory structure which the user navigates and chooses files to downloadDocuments were most often presented as plain text files without formattingor were encoded in word processor formats
Organized by function a website may be
bull a personal websitebull a commercial websitebull a government websitebull a non-profit organization website
It could be the work of an individual a business or other organization and istypically dedicated to some particular topic or purpose Any website cancontain a hyperlink to any other website so the distinction betweenindividual sites as perceived by the user may sometimes be blurred
Websites are written in or dynamically converted to HTML (Hyper TextMarkup Language) and are accessed using a software interface classified asa user agent Web pages can be viewed or otherwise accessed from a rangeof computer-based and Internet-enabled devices of various sizes includingdesktop computers laptops PDAs and cell phones
A website is hosted on a computer system known as a web server alsocalled an HTTP server and these terms can also refer to the software thatruns on these systems and that retrieves and delivers the web pages inresponse to requests from the website users Apache is the most commonly
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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862019 Project (Harsh Chaudhari
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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862019 Project (Harsh Chaudhari
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behind Netscape Corp which produced the most successful graphicaltype of browser and server until Microsoft declared war and developedits Microsoft Internet Explorer
History of internet connection providers
There is huge transformation in type of internet connections recent yearsWe use dial-up broad-band and now Wi-Fi Wireless has grown rapidly in thepast few years and travelers search for the Wi-Fi where they can connectwhile they are away from the home or office Many airports coffee barshotels and motels now routinely provide these services some for a fee and
some for free
A next big growth area is the surge towards universal wireless access wherealmost everywhere is a hot spot Municipal Wi-Fi or city-wide accesswiMAX offering broader ranges than Wi-Fi EV-DO 4g and other formats will joust for dominance in the USA in the years ahead The battle is botheconomic and political
Another trend that is rapidly affecting web designers is the growth of smallerdevices to connect to the Internet Small tablets pocket PCs smart phoneseBooksrsquo game machines and even GPS devices are now capable of tapping
into the web on the go and many web pages are not designed to work onthat scale
As the Internet has become ubiquitous faster and increasingly accessible tonon-technical communities social networking and collaborative serviceshave grown rapidly enabling people to communicate and share interests inmany more ways Sites like Face book Twitter Linked-In YouTube FlickerSecond Life delicious blogs wikis and many more let people of all agesrapidly share their interests of the moment with others everywhere
WEBSITE
Definition
A website is a collection of related web pages images videos or other digitalassets that are addressed relative to a common Uniform Resource Locator (URL) often consisting of only the domain name or the IP address and theroot path () in an Internet Protocol-based network A web site is hosted onat least one web server accessible via a network such as the Internet or aprivate local area network
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A web page is a document typically written in plain text interspersed withformatting instructions of Hypertext Markup Language (HTML XHTML) Thepages of a website can usually be accessed from a simple Uniform ResourceLocator (URL) called the homepage The URLs of the pages organize theminto a hierarchy although hyper linking between them conveys the readersperceived site structure and guides the readers navigation of the site
Some websites require a subscription to access some or all of their contentExamples of subscription websites include many business sites parts of news websites academic journal websites gaming websites messageboards web-based e-mail social networking websites websites providingreal-time stock market data and websites providing various other services(eg websites offering storing andor sharing of images files and so forth)
HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist TimBerners-Lee On 30 April 1993 CERN announced that the World Wide Webwould be free to use for anyone Before the introduction of HTML and HTTPother protocols such as file transfer protocol and the gopher protocol wereused to retrieve individual files from a server These protocols offer a simpledirectory structure which the user navigates and chooses files to downloadDocuments were most often presented as plain text files without formattingor were encoded in word processor formats
Organized by function a website may be
bull a personal websitebull a commercial websitebull a government websitebull a non-profit organization website
It could be the work of an individual a business or other organization and istypically dedicated to some particular topic or purpose Any website cancontain a hyperlink to any other website so the distinction betweenindividual sites as perceived by the user may sometimes be blurred
Websites are written in or dynamically converted to HTML (Hyper TextMarkup Language) and are accessed using a software interface classified asa user agent Web pages can be viewed or otherwise accessed from a rangeof computer-based and Internet-enabled devices of various sizes includingdesktop computers laptops PDAs and cell phones
A website is hosted on a computer system known as a web server alsocalled an HTTP server and these terms can also refer to the software thatruns on these systems and that retrieves and delivers the web pages inresponse to requests from the website users Apache is the most commonly
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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A web page is a document typically written in plain text interspersed withformatting instructions of Hypertext Markup Language (HTML XHTML) Thepages of a website can usually be accessed from a simple Uniform ResourceLocator (URL) called the homepage The URLs of the pages organize theminto a hierarchy although hyper linking between them conveys the readersperceived site structure and guides the readers navigation of the site
Some websites require a subscription to access some or all of their contentExamples of subscription websites include many business sites parts of news websites academic journal websites gaming websites messageboards web-based e-mail social networking websites websites providingreal-time stock market data and websites providing various other services(eg websites offering storing andor sharing of images files and so forth)
HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist TimBerners-Lee On 30 April 1993 CERN announced that the World Wide Webwould be free to use for anyone Before the introduction of HTML and HTTPother protocols such as file transfer protocol and the gopher protocol wereused to retrieve individual files from a server These protocols offer a simpledirectory structure which the user navigates and chooses files to downloadDocuments were most often presented as plain text files without formattingor were encoded in word processor formats
Organized by function a website may be
bull a personal websitebull a commercial websitebull a government websitebull a non-profit organization website
It could be the work of an individual a business or other organization and istypically dedicated to some particular topic or purpose Any website cancontain a hyperlink to any other website so the distinction betweenindividual sites as perceived by the user may sometimes be blurred
Websites are written in or dynamically converted to HTML (Hyper TextMarkup Language) and are accessed using a software interface classified asa user agent Web pages can be viewed or otherwise accessed from a rangeof computer-based and Internet-enabled devices of various sizes includingdesktop computers laptops PDAs and cell phones
A website is hosted on a computer system known as a web server alsocalled an HTTP server and these terms can also refer to the software thatruns on these systems and that retrieves and delivers the web pages inresponse to requests from the website users Apache is the most commonly
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
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create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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used web server software (according to Net craft statistics) and MicrosoftsInternet Information Server (IIS) is also commonly used
TYPES OF WEBSITES There are two types of websites1) Static website
2) Dynamic website
1) Static website
A static website is one that has web pages stored on the server in the formatthat is sent to a client web browser It is primarily coded in Hypertext MarkupLanguage (HTML)
Simple forms or marketing examples of websites such as classic website afive-page website or a brochure website are often static websites becausethey present pre-defined static information to the user This may include
information about a company and its products and services via text photosanimations audiovideo and interactive menus and navigation
This type of website usually displays the same information to all visitorsSimilar to handing out a printed brochure to customers or clients a staticwebsite will generally provide consistent standard information for anextended period of time Although the website owner may make updatesperiodically it is a manual process to edit the text photos and other contentand may require basic website design skills and software
In summary visitors are not able to control what information they receive via
a static website and must instead settle for whatever content the websiteowner has decided to offer at that time
2) Dynamic website
A dynamic website is one that changes or customizes itself frequently andautomatically based on certain criteria Dynamic websites can have twotypes of dynamic activity Code and Content Dynamic code is invisible orbehind the scenes and dynamic content is visible or fully displayed
Dynamic code - The first type is a web page with dynamic code The codeis constructed dynamically on the fly using active programming
language instead of plain static HTML
Dynamic content - The second type is a website with dynamic contentdisplayed in plain view Variable content is displayed dynamically on the flybased on certain criteria usually by retrieving content stored in a database
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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Purpose of dynamic websites - The main purpose of a dynamic website is
automation A dynamic website can operate more effectively be built
more efficiently and is easier to maintain update and expand It is
much simpler to build a template and a database than to build
hundreds or thousands of individual static HTML web pages
Types of websites- depending upon use of website content inwebsite
There are many varieties of websites each specializing in a particular type of content or use and they may be arbitrarily classified in any number of waysA few such classifications might include
bull Corporate website used to provide background information about abusiness organization or service
bull Electronic commerce (e-commerce) site a site offering goods andservices for online sale and enabling online transactions for such sales
bull Affiliate enabled portal that rend not only its custom CMS but alsosyndicated content from other content providers for an agreed fee There are usually three relationship tiers Affiliate Agencies (egCommission Junction) Advertisers (eg eBay) and consumer (eg Yahoo)
bull Archive site used to preserve valuable electronic content threatenedwith extinction Two examples are Internet Archive which since 1996has preserved billions of old (and new) web pages and Google Groupswhich in early 2005 was archiving over 845000000 messages postedto Usenet newsdiscussion groups
bull Brand building site a site with the purpose of creating an experienceof a brand online These sites usually do not sell anything but focus onbuilding the brand Brand building sites are most common for low-value high-volume fast moving consumer goods
bull Information site contains content that is intended to inform visitorsbut not necessarily for commercial purposes such asRateMyProfessorscom Free Internet Lexicon and Encyclopaedia Mostgovernment educational and non-profit institutions have aninformational site
bull Java applet site contains software to run over the Web as a Webapplication
bull Personal homepage run by an individual or a small group (such as afamily) that contains information or any content that the individualwishes to include These are usually uploaded using a web hostingservice such as Geocities
bull Porn site A site that shows sexually explicit content for enjoyment andrelaxation most likely in the form of an Internet gallery dating siteblog social networking or video sharing
bull School site a site on which teachers students or administrators canpost information about current events at or involving their school USelementary-high school websites generally use k12 in the URL such askearneyk12mous
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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862019 Project (Harsh Chaudhari
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
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bull Search engine site a site that provides general information and isintended as a gateway or lookup for other sites A pure example isGoogle and well-known sites include Yahoo Search and Bing
bull Social networking site a site where users could communicate with oneanother and share media such as pictures videos music blogs etcwith other users These may include games and web applications
bull Web portal a site that provides a starting point or a gateway to otherresources on the Internet or an intranet
bull Wiki site a site which users collaboratively edit such as Wikipedia andWiki how
ADVANTAGES OF HAVING WEBSITES IN BUSINESS1) The information is available to be accessed by anyone
anywhere anytime The information within a site can bequickly accessed There is no need to sift through severalpages
2) The site may provide links to other sites on the same topic
and can be updated to always provide the latestinformation3) The site creatorauthor doesnrsquot need to be present when
someone is retrieving information The author can usuallybe contacted through an emailing address or a messageboard connected to the site
4) There is no need to carry a hard copy of information withyou (No heavy book) Easy to use the information tocreate your own resource
DISADVANTAGES OF HAVING WEBSITE IN BUSINESS
1) It may be difficult for researchers to locate especially if there aremany similar sites Because it is not ldquopublishedrdquo or authorized by areputable source the site may be disregarded as inaccurate
2) The information on the site may not be reliable or Information may beinterpreted incorrectly or used inappropriately
3) A connection to the web is needed to access the information which willbe impossible if a computer and connection is not available
4) It may be difficult to reach your target audience5) Because the author is not present when others are retrieving
information there is no opportunity to ask questions or have thingsexplained in greater detail etc As it can be seen website format has bothits strengths and weaknesses Its complexity is its advantage but may alsobe its downfall Careful consideration should be made when deciding whichmedium is best to present information These include things such as who isthe target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option
12 Background of the Topic-
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
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create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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Theoretical Background-
Marketers today have better marketing metrics for measuring
the market demand market share and opportunities in area
Market Survey
A market survey is a research technique used to gather consumerpreferences and purchase intent of a companys products and services withina geographical area Market surveys are conducted either in-house by thecompany or through a marketing research agency
Significance of market survey
Market surveys are extremely important because companies learn what theircustomers like and dislike about their products and services That waycompanies can better meet their customers demands
Types of Surveys
1 Telephonic interviews Companies use telephone interviews togather specific information from their customers The questions aredeveloped ahead of time in the form of a questionnaire Telephoneinterviews can be conducted relatively inexpensively versus othersurvey methods
2 Online market survey Some companies use direct mail surveys tocollect information from their customers A series of yesno andagreedisagree questions are simple and can be completed within a
few minutes3 One-on-One Surveys One-on-one market surveys another
qualitative market-survey technique are typically used for introducingnew products For example a company may observe a customeroperating a new type of software The interviewer would then ask thecustomer and others how they like the new software and whether ornot they would purchase it One-on-one surveys are often used for betatests to iron out problems before the product goes national
Drawback in market survey
1 Market research surveys usually reflect what consumerrsquos say they willdo and not necessary what they will do This is particularly true whencompanies ask customers and non-customers how likely they are topurchase a particularly product in the future
SALES
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
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create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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A sale is the pinnacle activity involved in the selling products or
services in return for money or other compensation It is an act of
completion of a commercial activity
Sales techniques
A sale can take place through
bull Direct sales involving person to person contactbull Performa salesbull Agency-based
o Sales agents (for example in real estate or in manufacturing)o Sales outsourcing through direct branded representationo Transaction saleso Consultative saleso Complex saleso telesaleso consumer
bull Travelling salesman1) Door to door methods2) Hawking
Difference between marketing and selling
Marketing process is broad and includes all of the following
1 Discovering what product service or idea customers want
2 Producing a product with the appropriate features and quality3 Pricing the product correctly4 Promoting the product spreading the word about why customers
should buy it5 Selling and delivering the product into the hands of the customer
Selling is one activity of the entire marketing process
Selling is the act of persuading or influencing a customer to buy (actuallyexchange something of value for) a product or service
The selling concept instead of focusing on meeting consumer demand triesto make consumer demand match the products it has produced Where themarketing encompasses many research and promotional activities todiscover what products are wanted and to make potential customers awareof them
Objectives of the sales Promotion-
Businesses can target sales promotion towards three different
audiences
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
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create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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Sales promotion acts as a competitive weapon by providing an extra
incentive for the target audience to purchase or support one brand
over another
Sales promotion is a tool used to achieve most of the following
five major promotional objectives-
1 Building product awareness several sales promotion
techniques are highly effective in exposing the clients to products for
the first time and can serve as key promotional components in the
early stages of new product introduction
2 Creating interest marketers find that sales promotions are
very effective in creating interest in a product In fact creating interest
is often considered as the most important use of sales promotion
3 Providing information Generally sales promotion
techniques are designed to move the customers to some action and
are rarely simply informational in nature
4 Stimulating demand next to building initial product
awareness the most important use of sales promotion is to build
demand by convincing the clients to make a purchase Special
promotions especially those that lower the cost of ownership to the
customer (eg price reduction) can be employed to stimulate sales
5 Reinforcing the brand once clients have made a purchase
the sales promotion can be used to both encourage additional
purchasing and also as a reward for purchase loyalty
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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862019 Project (Harsh Chaudhari
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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862019 Project (Harsh Chaudhari
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Company Profile
NAME ADDRESS AND LOCATION-
Microlucid Technology Pvt Ltd10 Avadhut Vihar Ambegaon PatharPune Maharashtra India Pin - 411046Contact Number 91-20-2436-3001Email contactusmicrolucidcomWebsite httpwwwmicrolucidcomMicrolucid Corporation
Woodbridge Commons WayNew Jersey USA 08830Contact Number 001-201-537-8568
OrganizationIt was established in 09092009 The key persons in company are CEO- Bimal KumarDirector- Gaurav Jha and Co-Director- Kumud Ranjan Sing Marketing Manager-ShakilAhmad and Total number of Employee in company are 15
Vision of companyVision is to achieve highest level of customer satisfaction by having theindustryrsquos most dedicated and professional workforce
Mission of company
Mission is to be most respected and successful IT solutions provider bymaintaining the highest level of quality standards technical innovation andcreativity
At Microlucid clients interest always come first then employees andfinally stakeholdersMicrolucid Technology Pvt Ltd specialized in the complex softwareapplication development website design amp development software re-engineering IT consulting Qualityamp Testing product development andworldwide offshore software outsourcing servicesMicrolucid team of developers and consultants have many years of experience in delivering full end to end solutions to meet clientsrequirements Their business model provides a comprehensive and very costeffective software solution with quick turnaround time
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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Microlucid Commitment Strength and Values There are many reasons why Microlucid service is reliable and superiorcompare with other companies in the industry
bull Integrity Highest ethical standards honesty and fairness in everyaction that Microlucid take
bull Initiative Willingness to generate and pursue ideas proposals andactions
bull Innovation Innovation is the only key for ultimate success for us andour clients
bull Excellence Passion to do our best in each moment to respond to ourclientrsquos needs
bull Growth Microlucid committed for your growthbull Leadership It is the capacity to translate vision into reality and
Microlucid believe in our capacitybull
Uniqueness Microlucid promise you to provide a unique experiencebull Relationship We cherish our partner our relationshipbull Focus Focus on you is our potential instead of our limitationsbull Endurance Whatever it takes to deliver you the best
PRODUCTSMicrolucid software products are the set of software-intensive systems thatshare a common managed set of features satisfying the specific needs of aparticular market segment or mission and that are developed from acommon set of core assets in a prescribed way
Microlucid products are rapidly emerging as a viable and important softwaredevelopment paradigm allowing companies to realize order-of-magnitudeimprovements in time to market cost productivity quality and otherbusiness drivers Microlucid product engineering can also enable rapidmarket entry and flexible response and provide a capability for masscustomization
1) Megakhojcom
A city based advanced search engine designed for rich client experience and
usage to provide precise and informative details Megakhoj will help youfinding the information across the businesses services activities events
products etc in different mediums as text image video flash etc
All the businesses can be benefited by providing information on megakhoj
and advertising themselves online The various benefits Megakhoj are
bull Megakhoj will be your gateway to the online worldbull Available information online 24X7bull Reach a wider range of internet users across the worldbull Manage your own contents and give a boost to your businessbull Advertise yourself and your businesses cost effectively
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bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
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httpslidepdfcomreaderfullproject-harsh-chaudhari 1959
bull Inform the world with all your activities events and happenings
2) Buildpro
An application specially designed for builders for managing their complete
day to day activities transactions queries issues and all the other business
activities
3) SmartERP
A completely customizable solution in Client-Server based model for
Enterprise Resources Planning to full fill all the businesses requirement of
small to large scale enterprise in an efficient manner
4) Inact
Itrsquos a complete solution for inventory and accounts management system for
small and medium scale enterprise which can be scalable and can be
integrated with other already existing applications
5) LabPro
A specially designed application for pathological laboratory for completing
and managing the entire task related to it with facilities like generating
reports of lab test with complete details
6) PlaceMe
A Web-based placement cell application specially designed for colleges and
institute for managing placement activities with multi-faced interface for
collegeinstitute students and companies taking part in the placement
7) LibraryTech
A desktop as well as web-based application for monitoring and managing all
the functionality related to a library The web-based application also provides
rich user interface and digital library facilities by storing and publishing
lecture videos and taps video topic presentation and e-books related tostudies
Technologies used for website development Website development
As part of the website development service company takes full control of planning design development execution and management of clientrsquoswebsite requirement Company takes full responsibility of choosing the best
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httpslidepdfcomreaderfullproject-harsh-chaudhari 2059
technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
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httpslidepdfcomreaderfullproject-harsh-chaudhari 2059
technology amp platform architecture processes development methodologyand tools based on full analysis of performance ratio for every criticalcomponent of client business and suited for clients specific needs in order toaccomplish the project on an agreed deadline and within an agreed budget
Design Technology
Mark-up Languages uses - Html Dhtml and XHTML
Style uses - Cascading Style Sheets
Client-Side Scripting - JavaScript Asynchronous JavaScript and XML
(AJAX)
Web Development Application uses - Dreamweaver CS4
Graphics Editing Application Photoshop CS4 Corel Draw X4
OpenSceneGraph
Microsoft Technology
Languages uses - CNet VBNet ASPNet VB C Sharp ASP VC++
SharePoint - Windows SharePoint Services 30 (WSS) Microsoft Office
SharePoint Designer Microsoft Office SharePoint Server (MOSS)
Microsoft Search Server (MSS)
Web Technology - HTML DHTML Java Script Ajax Dot Net Nuke Flex
XML - XML XSL DTD XSLT XPATH XSL-FO XQUERY XLINK
XPOINTER
Servers used - Microsoft IIS Server BizTalk Server and MOSS Server
Operating System - Windows 20032007XP2000NT
Services offered by Microlucid Technology
1) IT CONSULTANCY
IT consulting services brings a wide variety of knowledge and skillscombined with functional and industry experience to serve the high-demanding consulting and strategy planning needs of our clients for ITsolutions
Company offers in-depth analysis of clients business strengths andweaknesses as well as providing with complete long term new businessstrategy Company help companies increase their overall performance byevaluating and managing your current implementation and recommending
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
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Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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httpslidepdfcomreaderfullproject-harsh-chaudhari 3259
Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3359
Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
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enhancements to evaluation and needs assessment selecting theappropriate end-to-end IT solutions such as
bull Search Engine Optimization (SEO)bull Software Maintenance and Supportbull Business and Technology Alignmentbull System Administrationbull Staffing Supportbull Security Auditsbull Data Modelingbull IT Planningbull Budgeting
2) QUALITY TESTING
Company committed to provide a comprehensive and cost-effective softwaretesting solutions Company offer robust software application and quality
testing tools that help client optimize his software application throughput
Company core philosophy is providing optimal and high-quality solutionsand to ensure quality in every phase of the project life cycle
3) IT OUTSOURCING
Microlucid help companies to understand the benefits of outsourcing andguide how they too can start reaping the benefits of outsourcing Companyevaluates client existing outsourcing management processes standards andcontrol mechanism that helps him to develop robust procedures and quality
standards for successful outsourcing relationship
4) SOFTWARE DEVELOPMENT
As part of the software development service Company takes full control of planning design development execution and management of clientsoftware requirement
Microlucid take full responsibility of choosing the best technology amp platformarchitecture processes development methodology and tools based on fullanalysis of performance ratio for every critical component of clients business
and suited for his specific needs in order to accomplish the project on anagreed deadline and within an agreed budget
bull Customized Software Application Developmentbull E-Commerce Application Developmentbull Website Design and Developmentbull Multimedia Design and Developmentbull Client Server Application Developmentbull Desktop Application Development
5) SOFTWARE REENGINEERING
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2259
Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
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peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2259
Software reengineering involves the activities of studying clients existing andin-efficient software application and its architecture Company proposes anapproach that modularized software architecture to reduce the complexityand add efficiency to the application The various activity involves duringsoftware re-engineering are
bull Reverse Reengineeringbull Code re-structuringbull Migration to clientserver and webbull Re-documentationbull Platform transitionsbull Language conversionbull Data re-modelingbull Data Control and Migrationbull Reporting
Microlucid provides solutions to
Microlucid technology Pvt Ltd Provides solutions to many sectors including
Microlucid designs implements and delivers business-driven technologysolutions that enable clients to make their businesses more responsive tomarket opportunities and threats strengthen relationships with customerssuppliers and partners improve productivity and reduce informationtechnology costsMicrolucid manages all the business processes that improve the entire
customer experience It delivers solutions that maximize client retention andsustain long-term revenuesA) EducationMicrolucid provide the integrated software solution especially designed foreducation sector which includes Admission System Administrative systemLibrary Management System Payroll System Placements ApplicationAccounting System combined in one package for total solution andcompatibility with Surveillance as well as Biometrics ReportsIt also provides Time Attendance (Biometrics Solutions) CCTV SurveillanceSystem for schools colleges universities and institutes
B) ManufacturingCompetitiveness of manufacturing companies is driven by the ability toquickly launch new products and speed time-to-market and order-to-cashcycles ndash all while reducing inventory and cost Microlucid have the domainexperience and the technological depth to address a range of challengesthat the industry faces
C) E-CommerceMicrolucid provides the solutions to its worldwide customers Companyunderstands their business with integrity and tries to absorb depth of business by their requirements Companyrsquos technical experts build a
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2359
peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
862019 Project (Harsh Chaudhari
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2359
peerless System architecture for your business and then whole teamimplements the best product
D) LegalMicrolucid have especially designed all the modules of LPO (Legal ProcessOutsourcing) and two modules are already developed Companyrsquosexperienced system Architect has done research in all the legal aspects forproviding solution to the booming legal industry
E) HealthcareMicrolucid team is passionate about improving healthcare through thestrategic use of technology By taking an integrated view of the healthcareindustry we help our clients quickly address the demands of todaysregulatory rules laws and competitive environment
F) Transportation Though the transportation and distribution world is a rapidly changing
landscape marked by unprecedented complexity the technology is yet toreach at that level Increased global trade makes logistics supply chainseven longer and more dynamic and customer expectations continue to rise
G) Utilities The utilities industry whether it s electric gas or water faces a new set of challenges These include increased competition through deregulationincreasing public scrutiny and escalating demands for natural resources
I) Insurancethe insurance industry faces the battle for customers and the challenge to
growth profitability in the ever changing and highly competitive insurancemarket Microlucid can provide solutions to different Insurers to track theircustomers and emphasize more on business by providing best and quickservice
J) Banking amp FinanceMicrolucid have extensive experience in banking and finance domain andunderstand in and out of finance with highest degree of technical expertisewhich is a rare combination
Microlucid Delivery Model company delivery model start from meeting
and it continues after purchase involving following phases1) Kick Off Meeting2) Requirements Gathering and Review3) Detail Design and Review4) Development5) Code Review6) Quality and Testing (Alpha)7) Testing (Beta)8) Deployment and Delivery9) Customer Support
862019 Project (Harsh Chaudhari
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Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
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Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
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Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
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Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
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862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
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862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2459
Microlucid Development Methodology- Rapid Application Development (RAD)- Iterative and incremental development- Extreme Programming (XP)- Agile software development
Microlucid Testing Methodology it involves following phases - Black box testing- White box testing- Unit Testing- System Testing- Integration Testing- Regression testing- Acceptance Testing- Non Functional Software Testing
Chapter No2
RESEARCH METHODOLOGY-WHAT IS RESEARCH
ldquoResearch is a systematic inquiry aimed at providing information to solvemanagerial problemrdquo A research design is a master plan or model for the conduct of the formalinvestigation A research design is the specification of the method andprocedures for acquiring information need for solving the problem Theformal investigation plan will concentration on the selection of the sources of
862019 Project (Harsh Chaudhari
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information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2659
Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
862019 Project (Harsh Chaudhari
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
862019 Project (Harsh Chaudhari
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
862019 Project (Harsh Chaudhari
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
862019 Project (Harsh Chaudhari
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
862019 Project (Harsh Chaudhari
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known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
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Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
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Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
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Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
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Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
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Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
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15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
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News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
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Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
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want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
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Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
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were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
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Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2559
information and selection of models and procedure for gathering form areprepared Questionnaires and other forms are tested
TYPES OF RESEARCH
Research design is a plan structure strategy of investigationconceived so as to obtain answers to research question and controlvariance
There are three types of research design system
bull Exploratory Research
bull Descriptive Research
bull Casual Research
DESCRIPTIVE RESEARCH
Descriptive research includes survey and facts finding enquires of differenttypes The major purpose of descriptive research is descriptive of the state of affairs as it exists at present This method is undertaken when theresearcher is interested in knowledge about the characteristics of certaingroups such as people
Research Process Flow Chart-
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2659
Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2759
Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2859
a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2959
Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3059
2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3159
known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3259
Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3359
Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
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Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
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12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
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creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
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httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
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862019 Project (Harsh Chaudhari
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Exploratory research has done by collecting data The study was
mainly conducted in three steps ie Survey Data collection and
Analysis of the data The detailed steps are as shown below
Introduction and Briefing
Problem Identification and Planning of the Study
Research Proposal
Research Proposal was Prepared
Exploratory Research
Questionnaire was Prepared
Survey and Data Collection
Data Collection from client
Data Analysis and Interpretation
Suggestions and conclusion
DATA COLLECTION
There are two types of data
1PRIMARY DATA -
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Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
862019 Project (Harsh Chaudhari
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a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
862019 Project (Harsh Chaudhari
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3159
known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3259
Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3359
Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2759
Data that is collected for the specific purpose at hand in called as primary
data It is customized according to the needs of the researcher andfocuses exclusively on the current research problem The collection of
primary data is costly and time consuming It calls for greater planning andco-ordination Collection of primary data requires deploying more
manpower In situations where it is impossible to use the secondary data
keeping in view the requirements of the study or in cases where there is nosecondary data keeping in view the requirements of the study or incase where there is no secondary data available the only way out is to
collect primary data
According to the primary data collected in our research we came to know
that the state of ND wine has increased by 10 because of the commercials
of ND Wines to test this claim in Nashik region we conducted the research
We also want to know that whether the commercial has encouraged the
consumers for the consumption
Primary Data-I have collected primary data from following sources
1) Educational institute2) Hotel and tourism industry3) Manufacturing industry
Secondary Data-
Secondary data may be defined as data that has been collected earlier for
some purpose other than the purpose of the present study Any data that is
available prior to the commencement of the research project is
secondary data and therefore secondary data is also called as historical
data Secondary sources of data provide a wealth of information to the
researcher It often obviates the need of primary data collection and saves
valuable time efforts and money
The project given by the company had to be carried out through
research It was a qualitative as well as quantitative research based on
the secondary data available with the
I have collected secondary data from following sources
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2859
a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
862019 Project (Harsh Chaudhari
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3059
2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3159
known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3259
Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3359
Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
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862019 Project (Harsh Chaudhari
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2859
a) Websites
1) wwwmassiaorg
2) wwwsrtmunacin
3) Bsnlcoin
b) Telephone directory
c) News paper and hoardings
23 Sample Design-
There was whole city for market research samples are
randomly selected and surveyed
Sample Size-
As it is not possible to sample the entire large population so
in this case numbers of respondentsrsquo chosen randomly were 120 in
that particular area
My sample divided in three sub-categories-
1) Hotels -34
2) builders-423) Education-44
Sampling Method-
The sampling method used for project was random
sampling The sample size selected is random and judgmental because
those samples that were selected vary in business structure business
type sizehellipetc
Instrument for Data Collection-
The research instrument used in project was well-defined structured
questionnaires The intention of survey was to find the acceptance of IT
products by clients in Nasik district
862019 Project (Harsh Chaudhari
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Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
862019 Project (Harsh Chaudhari
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2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3159
known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3259
Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
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Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
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Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
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6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
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2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 2959
Data analysis Total numbers of respondents are 120 out of that 44from education sector 34 from hotel while 42 belongs to builders
Data analysis of Education sector
1) Do you have your own PC or Laptop
Having PC 12
Having Laptop 32
No PC Laptop 0
Findings From the above data we can say that education sector is
much aware about IT They are using frequently computerslaptops
There is huge scope for selling IT products to them as awareness
about computer skills and use of it
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3059
2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3159
known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3259
Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3359
Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3059
2) Do you have internet connection
Having NET connection 39
Not having NETconnection
5
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore company have huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents
generally use internet for their admission process sending and receiving
mails gathering information related with subjects and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It is
definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with education sector viz schoolcolleges coaching classes training institute They provide education to
children as well as young ones
5) What Do you think website helping in business or not
Findings There are different views about this question some like to
expand their business to state level and some think that it local level
itrsquos not helpful because all students who take admission here are well
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3159
known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3259
Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3359
Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
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862019 Project (Harsh Chaudhari
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CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3159
known about our institute According to them local student do not see
website of school college before taking admission it happen only with
big institute Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business out of district
Helping in business 14
Not helpful in business 27
Findings from above data we can say that only 38 find it helpful in
business Other 68 believe not help in business
6) Whether you already own website
Having Website 14
Not having Website 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3259
Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3359
Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3259
Findings from above data we had seen that only 32 have their own
website So there is tremendous opportunity for company to sell
website
7) Who is your target market Who are you hoping to reach with your
site
Findings Most of respondents focus only on local students some of
them want to expand their business outside the district Those who
want to develop their website hope outside district students see the
website
8) Is your competitor having website Is it reason to develop website
Competitor have website 40
Competitor donrsquot have
website
4
Due to competitor want
website
14
Another reason 30
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3359
Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3359
Findings from above data competitor does not play vital role for creatingwebsite Its totally varies from individual to individual Most want to creat it just only because of UGC norms not because of competitor
9) Do you know any company from where you can create website
Yes 14
No 30
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale 10) If you want to develop website then which range will you prefer
1000-5000 25000-10000 2810000-15000 1115000-20000 2Any amount 1
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3459
Findings its clear from respondents response most want to creat websitein range of 5000-10000 and 10000-15000 that means not due to need butdue to compultion they want economical website
11) What are the important information sources for your clients
Hording 39
News-paper 38
Magazine 2
Website 2
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3559
Other 1
Findings from above data itrsquos clear that most preferable information
source is banner and newspaper Most of them prefer to advertize from
it Only 2 find website is information source Here we find that
respondents believe in old advertizing medium
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3659
12) Are you using softwarersquos or not
Yes 6
No 38
Findings only 14 use software Itrsquos because they donrsquot know from
where it can be create and on what price So we find softwarersquos have
huge scope instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized They are well familiar with new
technology therefore company found huge scope in this area After
using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3759
Data analysis of Hotel
1) Do you have your own PC or Laptop
Having PC 4
Having Laptop 13
No PC Laptop 17
Findings From the above data we can say that this sector is not much
aware about IT and IT skills They are not using frequentlycomputerslaptops Only 50 uses PCLaptop so there is limitation but scopeof selling IT products
2) Do you have internet connection
Having NET connection 15
Not having NETconnection
19
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3859
Findings from above data we can say that new technology is notcompletely reached and accepted in this area As internet connection isavailable but only 50 client use it They are not much aware about it
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet for their
reservation process sending and receiving mails and surfing
As reservation is confirmed in few minutes so overall process is fast
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in efficiency It is definitely
helpful in every aspect
4) What is the nature of your business Briefly describe your products orservices
Findings They are mainly related with hotel and tourism sector viz
hotel lodge guest house and travelling agencies
They provide lodging and boarding facility to customers and booking of
hotels and tickets of travels
5) What Do you think website helping in business or not
Findings There are different views about this question some wants to
provide all facilities to their customers and some think that it local
level business itrsquos not helpful because all customers who accommodate
here are well known about our hotel According to them local
customer do not see website of hotel and travel agency before
reservation Most of respondents are giving negative feedback to this
question some of them are visionary as they want to expand their
business
Helping in business 16
Not helpful in business 0
Do not know 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 3959
Findings from above data we can say that 47 find it helpful in
business Other 53 are not aware about it so promotion and
awareness is necessary
6) Whether you already own website
Having Website 12
Not having Website 22
Findings from above data we had seen that only 35 have their ownwebsite So there is tremendous opportunity for company to sell website
7) Who is your target market Who are you hoping to reach with your site
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4059
Findings Most of respondents focus only on local customers some of
them want to focus on national and foreigners Those who want to
develop their website hope foreigners and local tourist see the website
8) Is your competitor having website Is it reason to develop website
Competitor have website 20
Competitor donrsquot have
website
6
Donrsquot know 9
Due to competitor need
website
16
No we donrsquot need it 18
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4159
Findings from above data competitor play vital role for creating website Itstotally varies from individual to individual Most want to creat it just onlybecause of consumer needs and also due to competitor
9) Do you know any company from where you can create website
Yes 12
No 22
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale
10) If you want to develop website then which range will you prefer
1000-5000 85000-10000 1010000-15000 11
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4259
15000-20000 5Any amount 0
Findings its clear from respondents response no one range is preferablebut according to status customer needs they want to creat it Most of thempreferred a economical range
11) What are the important information sources for your clients
Hording 14
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4359
News-paper 1
Magazine 2
Website 12
Rikshwala 21
Tourist book 22
Findings from above data itrsquos clear that most preferable information sourceto their clients is Rikshawala banner and tourist info Book Most of themprefer to advertise from it Only 20 find website is information source fortheir customers
12) Are you using softwarersquos or not
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4459
Yes 14
No 21
Findings we see that 40 uses softwarersquos while 60 not using itFrom this it seems respondents are aware about software technology
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And Provider Company gives training
to client
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4559
Data analysis of Builders
1) Do you have your own PC or Laptop
Having PC 2
Having Laptop 22
No PC Laptop 18
Findings From the above data we can say that Builders are not
much aware about IT They are not using frequently
computerslaptops There is huge scope for selling IT products to
them as 57 knows the importance of IT
2) Do you have internet connection
Having NET connection 17
Not having NETconnection
7
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4659
Findings from above data we can say that new technology reached andaccepted in this area As internet connection is available so most of clientuse it therefore they are realize that importance of being on internet Therefore company has huge opportunity to sell website
3) What are reasons to use internet And which are the benefits do you
found after use Findings Respondents generally use internet forsending and receiving mails gathering information related with
customers advertizing on net and surfing
They find efficiency in work as mails send and received in seconds so
lot of time saved It leads to increase in subject knowledge It reduced
human effort and time It is definitely helpful in every aspect
4) What is the nature of your business Briefly describe your products or
services
Findings They are mainly related with construction government
tenders land developing
5) What Do you think website helping in business or not
Findings There are different views about this question some said thatas they provide raw material to someone specific person so what is use
of website Only who produce product on large scale is littlie aware
about IT technology 57 think itrsquos not helpful in business only 8 find
it helpful
Helping in business 8
Not helpful in business 24
Donrsquot know 10
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4759
6) Whether you already own website
Having Website 8
Not having Website 34
Findings from above data we had seen that only 19 have their ownwebsite So there is tremendous opportunity for company to sell website forremaining 81
7) Who is your target market Who are you hoping to reach with your site
Findings Most of respondents focus only on out station clients
Some who want to develop website want to create it for those who
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4859
want to know more about them and their project Most respondents
give negative feedback to this question as they are be specific about
purchaser
8) Is your competitor having website Is it reason to develop website
Competitor have website 6
Competitor donrsquot have
website
15
Donrsquot know 27
Due to competitor want
website
12
Another reason 30
Findings from above data we can say that respondents are not muchaware about competitor as 56 doesnrsquot know about competitor status Only44 aware about competitor status competitor does not play vital role for
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 4959
creating website Its totally varies from individual to individual Only 29want to develop it due to competitor 9) Do you know any company from where you can create website
Yes 8
No 34
Findings Here we find that most of client do not know about from where itcreat So promotion is needed at large scale Only 19 know any companyfrom where website development can be done
10) If you want to develop website then which range will you prefer
1000-5000 75000-10000 2310000-15000 815000-20000 4Any amount 0
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5059
Findings its clear from respondents response 55 wants to creat websitein range of 5000-10000 while 17 and 19 wants prefer inrange 1000-500010000-15000 respectvely
11) What are the important information sources for your clients
Hording 7
News-paper 5
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5159
Magazine 8
Website 14
Other 13
Findings from above data itrsquos clear that most preferable information
source is banner and other which include reference relatives Most of
them prefer to advertize from it 17 find website is information
source
12) Are you using softwarersquos or not
Yes 7
No 35
Findings only 17 use software Itrsquos because they donrsquot know from
where it can be
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5259
create and on what price So we find softwarersquos have huge scope
instead of website
13) Did you face any difficulty by use of this softwarersquos If yes then which
are
Findings Those who use softwarersquos are not finding any difficulty as
these softwarersquos are customized And company who provide it gives
training to customers They are well familiar with new technology
therefore company found huge scope in this area
After using they found it saves money time and labor cost
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5359
LIMITATIONS OF THE STUDY
The research was carried out in only in Nashik so conclusion may vary withreference to the whole country or world It is not possible to ascertain the exact
market size and to find out the facts and figures from the market It was alsorelatively difficult to come out to a conclusion as the feedback from the
market is of pail The future market conditions may change from the existing
one So the reliability in terms of the application of market strategies in future is
the biggest limitations
Experience And Difficulties faced in field
The market research that we conducted provided me excellent opportunity lo
implement all that we had learnt in our classroom session in practical outfield
After designing the questionnaire I have to make Jew minor changes when we
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5459
were ready to out in the field out the survey as mentioned earlier We covered
Nashik region We found that respondent were very forthcoming and cooperated
with us for most of the time
Limitations-
1 The study was based on the perception Ideas and preferences
of the respondent which are
complex in nature and depend on subjectivity of nature
2 Respondents are not much aware about IT technology Relay on
another advertising medium
3 Due to unawareness in IT technology itrsquos hard to explain
technology used and how it can be useful
4 Due to unawareness some respondents gave negative response
FINDINGS
Research finding-
My project work was in Microlucid Technology Pvt Ltd on ldquoMarket
survey sales and promotion for Website sellingrdquo I observed that
respondents are not much aware about IT technology even they donrsquot
know from where website development can be done To increase sales
volume there is need of little promotional activity to increase
awareness of localities
1 AWARENESS OF RESPONDENTS-
Most of the respondents are not aware about website development
even they donrsquot know companies who develop it Large no of
Respondents are unaware about which companies work in their region
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5559
2 LOW LEVELS OF LITERACY IN IT SECTOR-
The survey of Nasik district shows that the most of the respondents are
not much literate in IT technology hence they didnrsquot understand
importance of it
3 DIFFERENT WAYS OF ADVERTISING-
There is different thinking level of the respondents some of them relay
on traditional advertising medium They are not ready for change their
opinion about use of IT technology
4 OTHER FINDINGS
A) Little promotional activity will definitely help to increase
sales
B) The charge taken by local developer is quite high thancompany rate but most of respondents are unaware about
developing companies
C) Executive work in this area needs a branch office because
some criminals ran after taking money so respondents are
not ready to pay in advance
D) Price value affects purchasing of website at respondents
end
E) Company must change his pricing structure because
respondents need are totally different some want it due to
rules and regulation so they are not ready to buy high
rate website While some want it for their customer they
are not much bothered about it
F) Company may decide software range and website range
in this area as demand of particular type is not there
RECOMMENDATIONS
Important suggestion for Nasik -
Regarding pricing strategy
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5659
Company must change his pricing structure because
respondents need are totally different some want it due to rules and
regulation so they are not ready to buy high price website While some want
it for their customer they are not much bothered about it Therefore besides
selling same price structure Website Company varies it with quantity
provided in it
Regarding distribution strategy
There is need of branch office in this area as some criminals ran after
taking money And some problem in communication as main branch is
at long distance in Pune It takes a long time to deliver required
website of customer
After getting order
There is need of translator as local language is Marathi and respondents
provide data in regional language
Regarding data collection
There is problem lies between marketer and developer because of
communication gap as marketing person give demonstration according to
respondents need which developer fail to understand
Regarding promotional and advertising strategy
4) Respondents visit
Face to face publicity plays important in this area therefore while
meeting with customer technical person will be highly beneficial for
increase in awareness
5) Advertisement
Advertisement should be flashed on Cable TV in regional
language Need of advertisement in Newspaper like Sakal
Lokmat and prime Marathi dainik some banners will be
beneficial at prime locations of the city Etc
6) Demonstrations
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5759
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5859
CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology
spread it far long from getting it
There is large market for Website selling Company can generate sales
by proper marketing activities like advertising sales promotion etc
In case of IT illiterate client suggestion to him by expert person is most
important it is advisable that every district have branch office this is
draw back seen by researcher
For website selling promotion strategy in a free market economy has
to be reoriented for achieving complete customer satisfaction For
improving industrial institutional productivity software industry will
have to reorient its role
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959
862019 Project (Harsh Chaudhari
httpslidepdfcomreaderfullproject-harsh-chaudhari 5959