Harsh B Patel & Gautam Panchal's Project Report on Beti Bachao Campaign

8/12/2019 Harsh B Patel & Gautam Panchal's Project Report on Beti Bachao Campaign

1/34

Sal institute of managementProject report on

A study on effectiveness of Beti Bachao Campaign

Prepared by :

Harsh B Patel Gautam Panchal(118070592024) (118070592086)


2/34

Advertisement What Is advertisement?

Classification of advertisement

Print AdvertisingBroadcast AdvertisingOutdoor Advertising

Covert AdvertisingPublic Service Advertising


3/34

Social Advertisement

What is social Advertisement?

Some of famous campaigns done in gujarat

Bole GujaratBell Bajao, Ring RingTum chalotoh Hindustan chaleDo boond Zindagi ki

Ek, Anek aurEkta and Mile surmeratu mhara


4/34

Beti Bachao Campaign - an overview

How this campaign is started?

Symbol of Beti Bachao Campaign

Slogans


5/34

Research methodology


6/34

Objectives of Research

Primary objectiveTo check the effectiveness of Beti Bachao Campaign through printmedia on adult people in central Ahmedabad.

Secondary objectives To explore the awareness rate of Beti Bachao campaign To study the perception of individuals towards this campaign.

To study utility aspect of this campaign.


7/34

Research design

In initial stage, the research design was exploratory in naturethan it will become descriptive research design.

Research Instrument & Data Collection

Primary data: Questionnaire

Secondary data: News paper, Books, Internet, Government,Publications, Journals, Magazine


8/34

Sampling Design

Sampling unit: For the purpose research we choose adult(above 18 years) respondent from CentralAhmedabad

Sample size: 200 adult respondent Sample procedure: Convenience sampling

Assumptions

Sample is truly representative & there are no biases inselection of sample

There are no biases in collection of data. It is assumed that, answers given by respondent were true.


9/34

Data Analysis

How did you come to know about this campaign?

11%

43%

16%

18%

2% 6%4%

Source of information

T.V

News papers

Magazine

Hoardings

Social activity

NGOs

Other


10/34

Do you think promotional activity done on Beti BachaoCampaign is sufficient?

55%

45%

Promotional activity on campaign is sufficient

Yes

No


11/34

Rate the government initiatives on this campaign?

0

10

20

30

40

50

60

1 2 3 4 5

R e s p o

n d e n t

Rating

Rating of Government initiative

No. of respondent


12/34

What do you think is the main reason for high baby girls deathrate in India?

17%

35%

3%

41%

4%

Reasons of high baby girl death rate

Male dominated country

Craze for boy child.

Economic and environmentalcondition of country

Mindset of People

Other


13/34

Which print media you prefer the most for this campaign?

44%

18%

21%

11%

6%

Preference of print media

News Paper

Magazine

Posters

Brochures

Others


14/34

Is the print media advertisement appealing to you?

93%

7%

Print media appealing to you?

Yes

No


15/34

After knowing this did, you do any activity to save girl child?

17%

83%

Any activity done to save girl child

Yes

No


16/34

In compare to other social campaign how would you rate thiscampaign?

0

10

20

30

40

50

60

70

80

Very Good Good Average Poor Very Poor

R e s p o n

d e n t

parameters

Compare to other social campaigns

No. of respondent


17/34

Please rate on various parameters regarding print advertisement.

A.Attentionseeking

B. Interestarousal

C. Influenceof content

D.Retention

E.Involvement

desire

1 - Strongly disagree 21 31 12 39 22

2 - Disagree 39 32 65 31 46

3 - Neutral 46 61 22 52 38

4 - Agree 63 22 54 41 61

5 - Strongly agree 31 54 47 37 33

0

50

100

150

200

250

N o o

f r e s p o n

d e n t

Awareness


18/34

F. Relevant G. Offensive H. Influential I. B elievable J. Convincing K. Memorable

1 - Strongly disagree 17 67 41 24 30 26

2 - Disagree 29 59 42 29 34 59

3 - Neutral 59 31 63 30 46 61

4 - Agree 29 27 33 54 43 31

5 - Strongly agree 66 16 21 63 47 23

0

50

100

150

200

250

N o o

f r e s p o n

d e n t

Knowlwgde


19/34

L. Attitude shiftM. Positive

messagereception

N. Favorablecognitive

processing

O. Persuasivecommunication

to others

1 - Strongly disagree 52 66 28 25

2 - Disagree 46 57 29 26

3 - Neutral 53 24 33 37

4 - Agree 20 37 63 71

5 - Strongly agree 29 16 47 41

0

50

100

150

200

250

N o o

f r e s p o n

d e n t

Attitude change


20/34

Q. Positivebehavioural

intention

R. Propensityto change

S. Behaviourcontemplation

T. Habitualactions

U. Behaviouralsustainability

1 - Strongly disagree 33 23 48 12 23

2 - Disagree 46 26 46 51 45

3 - Neutral 43 22 36 69 71

4 - Agree 41 68 29 48 22

5 - Strongly agree 37 61 41 20 39

0

50

100

150

200

250

N o o

f r e s p o n

d e n t

Behaviour change


21/34

Overall how would you rate the effectiveness of this campaign?

0

10

20

30

40

50

60

70

80

90

100

Very effective Effective Average Ineffective Veryineffective

R s p o n

d e n t

parameters

Overall Effectiveness of the Campaign

No. of respondent


22/34


23/34

Z -test

Measuring the effectiveness of Beti Bachao Campaign ( Q. No. 20)

H0 = 50% of the respondent believes that the Beti Bachao campaignis effective

H1 = 50% of the respondent believes that the Beti Bachao campaignis not effective

The level of significance is set at 0.05

Z Calculated is 3.68Z Tabulated 6.31


24/34

In compare to other social campaign how would you rate thiscampaign? ( Q. no. 18)

H0 = More than50% of the respondent believes that the BetiBachao campaign is highly effective than the other socialcampaign and it is very much effective

H1 = More than50% of the respondent believes that the BetiBachao campaign is not highly effective than the othersocial campaign and it is very much effective.

The level of significance is set at 0.05

Z Calculated is 6.65Z Tabulated 6.31


25/34

chi- square test

Checking relation between age of person with main reason forhigh baby girl death rate

H0 = There is no dependency between age of person and

reason he believe for high baby girl death rate. H1 = There is dependency between age of person and reason

he believe for high baby girl death rate.

Alpha has been specified as 0.05.

The critical value is= 0.05, 16 = 26.296


26/34

collect the sample data

Maledominated country

Craze forboy child

Economic &

environ-mental

condition

Mindsetof the

people Other Total

18-30 7 34 0 37 3 81

31-40 11 22 2 16 2 53

41-50 6 11 3 27 2 49

51-60 9 4 0 2 0 15

61 &

above 1 0 0 0 1 2

Total 34 71 5 82 8 200


27/34

analysis of dataThe contingency table with the observed and expectedfrequency is shown in table.

Expected frequency cell =

Expected frequency cell ==13.77 (expected value of first cell)

Maledominated country

Craze forboy child

Economic &

environ-mental

condition

Mindsetof the

people Other Total

18-30 7(13.77) (28.76) 0(2.025) 37(21.26) 3(3.24) 81

31-40 11(9.01) 22(18.22) 2(1.25) 16(13.78) 2(2.12) 53

41-50 6(8.33) 11(17.40) 3(1.23) 27(12.74) 2(1.96) 49

51-60 9(2.55) 4(5.33) 0(0.38) 2(3.9) 0(0.6) 15

61 &above

1(0.34) 0(0.71) 0(0.05) 0(0.52) 1(0.08) 2

Total 34 71 5 82 8 200


28/34

= 72.88

At 95 % confidence level, the critical value obtains from thechi square table is 0.05, 16 = 26.296 is calculate is 72.88this is more than tabulated value and falls in the rejectionregion. Hence, the alternate hypothesis accepted and the nullhypothesis is rejected.

This shows that the there is relation between age of personand reason given by them for the high baby girl death rate insociety.


29/34

Findings Government is able to achieve achieved great success in this

campaign. Promotional activity of this campaign in print media is less

effective in compare to other social campaign. Most of the people are thinks that newspaper is the most

suitable medium for the Beti Bachao campaign.1. Richness2. Cost

Main reasons among the difference in sex ratio are craze forthe boy child and mindsets of the people.

Generally people are hesitating to talk about this activity inpublic.


30/34

Legal system of government is very weak.

Most of the people have positive reaction on this campaignbat when it comes to do action related to save girl child very

few of them are taking initiative.


31/34

Suggestions

Frequency of the advertisement.

Various campaigns program organized in such way so that

people should take interest in it.

There is lack of innovation in their advertisement.

Government should come up with some creative ideas so that

involvement of people increases. Need to improve legal system

Celebrity endorsement


32/34

Limitations Both primary and secondary information used bat there is still

100% perfection cannot be claimed.

Language barrier

Survey limited to restricted area

Budgetary Constrain

Time constraint

Some of the respondents were hesitating to give whole-

hearted opinions due to fear.


33/34

Bibliography

Web sights http://www.nrigujarati.co.in

http://betibachao.com

www.census2011.co.in http://www.savegirlchild.org

Books NAVAL BAPAI-Quantitative Analysis

C.R. Kothari- Research metholodogy,2ed edition

News Paper Times Of India


34/34

Thank You

Harsh B Patel & Gautam Panchal's Project Report on Beti Bachao Campaign

Documents

Transcript of Harsh B Patel & Gautam Panchal's Project Report on Beti Bachao Campaign