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M A R R A K E S H , M O R O C C O3 0 S e p t e m b e r - 2 O c t o b e r 2 0 1 5

A f r i c a n C r i s t a l F e s t i v a l 3rd E d i t i o nH o w t h e c o m m u n i c a t i o n a n d m e d i a i n d u s t r i e s m o v e A f r i c a f o r w a r d

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Conferences and debates @Salle Koutoubia

02.30 pm Interview Jacques Séguéla in the language of Moliere moderated by

F r e n c h - s p e a k i n g u n i o n o f t h e m e d i a , a d v e r t i s i n g & d i g i t a l i n d u s t r i e s - 1s t E d i t i o n

Jacques séguélaAdvertising ConsultantHavas

Isabelle MusnIkFounder, Managing Director, Editor-in-ChiefInfluenciaEditor gunn Reportfor Media

We d n e s d a y, S e p t e m b e r 3 0t h

A f r i c a n C r i s t a l F e s t i v a l O p e n i n g

book-signing session: “Coup de Pub”, his new book, his best advertising breakouts

01.00 pm Official African Cristal Lunch @Oliveraie - Pullman02.15 pm

02.15 pm Introduction speech by

cHRIstIan cappeFondateur & CEOcristal Festival network

FaMa nIangFounder & CEOsaWnD

presenter of the French-speaking union

03.15 pm VIno b.sooklollCEO & Executive Creative DirectorcReaD + Fcb - Mauritius

French and Mauritian Advertising across the ages

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Conferences and debates @Salle Koutoubia

06.00 pm Networking Cocktail Reception @Pergola - Pullman

05.45 pm Conclusion by Christian Cappe

08.00 pm Official Opening Gala Dinner @Mezze

04.45 pm MounIR JaZoulICommunication& Media Director bMce bank groupPresident le groupementdes annonceurs du Maroc(gaM) - Morocco

MaJID el gHaZouanIChairmanuacc - Morocco

MaJID el gHaZouanIChairmanuacc - Morocco

bRuno peRRusselGeneral ManagersHeM’s publIcIte

ReDa essakallIDeputy Director General Strategy &DevelopmentMosaÏk

04.15 pm Panel – UACC Maroc (Union des Agences Conseil en Communication) The French-speaking economic union: a matter of interest to Moroccan companies

03.45 pm MIcHèle allIot-MaRIeFormer French minister, European DeputyCan Africa become the future french-speaking Commonwealth ?

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Conferences and debates @Salle Koutoubia

01.00 pm Official African Cristal Lunch @Oliveraie - Pullman02.30 pm

11.00 am

11.30 am

12.00 pm

cHRIstIan cappeFounder & CEOcristal Festival networkGlobal Cristal Festival Winners Showcase 201512 months of Innovation & Creativity

Sponsored by

T h u r s d a y, O c t o b e r 1s t

C o n t e n t C r e a t i o n i n a d i g i t a l a n d m o b i l e e r a

10.00 am

olIVIeR De MontcHenuManaging Director Saleseuronews group / africanewsAfricanews: a new Media brand in Africa

eoIn WelsHChief Creative OfficerHavas Worldwide - South Africa

Reality check : South African advertising as a reflectionof society – then & now

tRIstan calasStrategic PlannerDrive Dentsu - Ivory Coast

Inspiring people, developing brands

/5

04.00 pm

04.30 pm

06.45 pm Networking Cocktail Reception @Pergola - Pullman

08.30 pm Official African Cristal Gala Dinner @Stylia

03.00 pm Joint Presentation What’s your story and why should anyone care?

anouk pappeRsCEO & Brand Anthropologistcoolbrands - Brazil

MaaRten scHäFeRFounder & Story Architectcoolbrands - The Netherlands

Transfers from 8pm in front of the Pullman Hotel

Conferences and debates @Salle Koutoubia

DanIel boCEO & FounderqualiquantiBrand content & brand culture au service de la construction demarques attractives en Afrique

Sponsored by

03.30 pm MoulaY aHMeD belgHItICEOVideorama - Morocco

Showcase: Being an African producer 2.0

RoDgeR beekManChief Creative Officer 60 layers of cake amsterdam/capetownIn Data we trust

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Conferences and debates @Salle Koutoubia

11.00 am

10.30 am

10.00 am

11.30 am

aRnauD annebIcqueRegional Business DirectorMediametrieRateOnAir: automated audience measurement for TV and radio in a mobile world

MIles MuRpHYCEOliquorice - South Africa

Tech with purpose

aRIel steInMannHead of Digital Marketingonline bank bnp paribasFusing the digital and physical worlds at the heart of the Customer experience at BNP Paribas

01.00 pm Official African Cristal Lunch @Oliveraie - Pullman02.30 pm Sponsored by

F r i d a y, O c t o b e r 2s d

C o n t e n t d i s t r i b u t i o n t h a n k s t o d i g i t a l a n d m o b i l e i n n o v a t i o n s

babatunDe suleCreative DirectorDDb lagos - Nigeria

Digital Content- Unlearning our way forward

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Sponsored by

03.30 pm

03.00 pm

Conferences and debates @Salle Koutoubia

gIlles babInetDigital Champion for Franceeuropean commissionChairman captain DashAfrican digital trends : how can this digital revolution change Africa, for good ?

FRéDéRIc bellIeRManaging Director France & Southern EuropeRadiumoneDisruption in creative and consumer centric’s brand experiences

04.00 pm

06.30 pm Networking Cocktail Reception @Pergola - Pullman

08.30 pm Official African Cristal Gala Dinner & Awards Ceremony @Salle Koutoubia - Pullman

11.00 pm After Party @Le Mariinski

cHRIstopHe collet CEO & Founders4M - UK

How to get the best from your ad strategy and avoid pitfalls while protecting your brand?

JéRôMe MoutHonFounder & ChairmanbuZZeFF Mea

YousseF baRRaDIMarketing Directorlesieur-cristal

04.30 pm Joint Presentation Africa takes advantage of the best video advertising technology : inRead