Maarten Schäfer – Story Architect Anouk Pappers – Brand Anthropologistmaarten@coolbrands.org anouk@coolbrands.org

“THE RISE OF THE REPUTATION ECONOMY”

TRAVEL THE WORLD GET INSPIRED INSPIRE OTHERS

MEET BRANDS WITH A PURPOSE

CREATE BRANDED CONTENTTRAVEL THE WORLD

SHARE THE STORIES

WE TRAVEL THE WORLD…

MEET BRANDS WITH A PURPOSE…

CREATE BRANDED CONTENT…

”BRANDED CONTENT IS ENTERTAINING CONTENT… THAT GIVES THE BRAND THE OPPORTUNITY TO CONNECT WITH THEIR AUDIENCE… WITHOUT TALKING ABOUT THE PRODUCT.”

TRAVEL-RUN.TVBRANDED CONTENT FOR SPORTS AND TRAVEL BRANDS

GIVING THE BRANDS THE OPPORTUNITY TO NOT TALK ABOUT THEIR PRODUCT

WITHOUT TALKING ABOUT THE HOTELS

CREATING BRANDED CONTENT FOR KEMPINSKI HOTELS

GIVING THEM THE OPPORTUNITY TO CONNECT WITH THEIR AUDIENCE AND TALK ABOUT THE EXPERIENCES YOU CAN HAVE IN THE DIFFERENT DESTINATIONS

THE RISE OF THE REPUTATION ECONOMY

THE RISE OF THE REPUTATION ECONOMY

THE RISE OF THE REPUTATION ECONOMY

THE RISE OF THE REPUTATION ECONOMY

“Professionals are rated, commented on, and judged based on their online reputation”

WILLINGNESS TO DO BUSINESS: +48%

Reputation:

“The general opinion or judgement about someone or something”

"We can afford to lose money — even a lot of money.

But we can't afford to lose reputation — even a shred of reputation."

“GOOGLE IS THE NEW BACKGROUND CHECK”

“YOU ARE WHO GOOGLE SAYS YOU ARE”

WHAT WILL PEOPLE FIND WHEN THEY GOOGLE YOU?

WILLINGNESS TO CONNECT:

REPUTATION: WEAK - STRONG 16% 64%

BACKGROUND

ACHIEVEMENTS

VISION

PASSION

YOUR ONLINE REPUTATION1. WRITE YOUR STORY 2. PUBLISH ONLINE

Maarten Schäfer – Story Architect Anouk Pappers – Brand Anthropologistmaarten@coolbrands.org anouk@coolbrands.org