Programmatic Brand Building - The Making of a High Quality Programmatic Advertising Strategy
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05.07.22 LARGEST MAGAZINE PUBLISHER IN EUROPE AND AUSTRALIA, LARGEST RADIO OPERATOR IN EUROPE. FAMILY-OWNED. OVER 600 MAGAZINES, 400 DIGITAL PRODUCTS AND 100 RADIO/TV STATIONS. 11,000 EMPLOYEES IN 20 COUNTRIES. 2.5 BILLION USD ANNUAL REVENUE. Print Digital Radio & TV 1 BAUER MEDIA: WORLDWIDE LEADER
Transcript of Programmatic Brand Building - The Making of a High Quality Programmatic Advertising Strategy
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Largest Magazine Publisher in Europe and Australia, Largest radio operator in Europe. Family-owned.
Over 600 magazines, 400 digital Products and 100 Radio/TV Stations.11,000 employees in 20 countries.
2.5 billion USD annual revenue.
PrintDigitalRadio & TV
1Bauer media: Worldwide leader
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2US Brands
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InTouchWeekly.comDevelopment of Unique Users
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J-14.comDevelopment of Unique Users
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J-14s High Post Engagement
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Example Mobile Ad Experience
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Example Desktop Ad Experience
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