PROGRAMMONDAY, 7 SEPTEMBER 2015

2:00 PM – 5:45 PM

TUESDAY, 8 SEPTEMBER 20159:00 AM – 5:30 PM

Melinda is an experienced TV anchor

and chief political correspondent

of the Deutsche Welle TV and the

political magazine “People and

Politics.” She regularly analyzes US

politics for the news broadcaster

n-tv. She is a frequent guest and

commentator on German television

and radio.

IFA+ Summit will be hosted by Melinda Crane

IFA+ Summit features some of the world’s leading thinkers, implementers and visionaries and will offer insight into the “connected future“ of high-tech, product development and state-of-the-art design. Latest business models and break-through start-ups are presented in accordance to the changing consumer and media behavior.

The latest technological developments

will be showcased in six sessions:

3 MOBILITY

3 HEALTH

3 BIG DATA

3 DESIGN

3 HOME

3 ENTERTAINMENT

MONDAY 7 SEPTEMBER 2015

Intro & Session 1: MOBILITY 2:00 pm

Break 3:40 pm

Session 2: HEALTH 4:15 pm

ALL YOU CAN MEET goes IFA 6:00 pm

Dine, Drinks & Networking at

IFA Red Lounge, Marshall House.

TUESDAY 8 SEPTEMBER 2015

Session 3: BIG DATA 9:00 am

Break 10:40 am

Session 4: DESIGN 10:55 am

Lunch break 12:25 pm

Session 5: HOME 1:45 pm

Break 3:15 pm

Session 6: ENTERTAINMENT 3:30 pm

IFA+ SUMMIT CONCLUSION BY PAT TOOLE 4:50 pm

ProgramWelcome to IFA+ Summit 2015.

Impulse Speech

Short TalkMobility7 SEPTEMBER 2015

2:00 PM - 3:40 PM

Mobility in the digital age refers to various areas and is not only (or even mainly) about transportation anymore. Especially the Inter-net of Things and the Internet of Vehicles open up multiple ways of connectivity net-works from large to small, from our cities to our homes. Smart infrastructures can and will enhance mobility in the future. The Mobility session will explore in what ways the latest developments in the field of mobil-ity change and transform our living conditions in big cities as well as in rural areas, from Europe to Africa. We will indicate the crucial opportunities and challenges of future mobility. Attend this session to get a broad picture of various innovative approaches of the industry to realize the connected mobility vision of our future.

DiscussionPANELISTS ON STAGE

Bandar Antabi, Martin Börner,

Mitko Vasilev

Martin Börner

Deputy President,

Samsung Electronics

Title: New Mobility Off the Cuff

Bandar Antabi

Vice President and Head of Special

Projects, Jawbone

Title: Wearables and Smart Data - The

Missing Link to the Internet of Things

Eva Buschkrei

Head of International Business

Integration - Car IT, Audi

Title: Future Technologies for Car

Connectivity

Robert Lamptey

CEO and Co-Founder, Saya Mobile

Title: Africa - A Mobile Revolution

Brewing

Mitko Vasilev

Co-Founder and CTO of openBerlin,

Cisco IoT Innovation Center

Title: Today the Technology Enables

the True Mobility

Scott Jenson

Product Manager, Google

Title: The Physical Web - Walk

Up, Tap, and Go

Impulse Speech

Short TalkHealth7 SEPTEMBER 2015

4:15 PM - 5:45 PM

In the face of expanding longevity and demographical change, health and healthcare technology is high on our society’s agenda. Hence, the latest breakthroughs in high-tech medicine as well as innovative medical devices and apps can contribute to tackle the huge challenges for our healthcare sys-tems. The Health session will give insights in our future healthcare and will highlight a wide range of topics from biotechnology to e-health. Let our experts surprise you how technology will revolutionize healthcare and will complement conventional medical con-sultation!

PANELISTS ON STAGE

Cory D. Kidd, Raymond McCauley

Cory D. Kidd

Founder and CEO, Catalia Health

Title: Robots in Healthcare -

Enabling Engaged Patients

David Schärf

Founder and CEO, OneLife

Title: Empowering Patients With

On-Demand Medical Companions

Raymond McCauley

Scientist, Engineer and

Entrepreneur; Singularity University

Title: The Fast Forward Future

of Food

Stefan Richard

COO, Preventicus

Title: SmartHealth 2.0 - Serious

Health Screening With Standard

Smartphones

Markus Müschenich

Managing Partner and Founder,

Flying Health

Max Little

Mathematician and Statistician,

Aston University

Title: Consumer Smartphones

and Wearables in Medical

Research Discussion

ALL YOU CAN MEET goes IFA

MONDAY, 7 SEPTEMBER 2015 6:00 PM · IFA RED LOUNGE (Marshall House, near to IFA summer garden)

A get-together of IFA+ Summit, IFA TecWatch and the Berlin Music Commission, Stiftung Zukunft Berlin – AYCM - the creative network of Berlin.

Highlight of the first IFA+ Summit evening will be our combined get-together from IFA+ Summit guests and speakers, mixed with IFA TecWatch experts and the creative network of Berlin. At this exclusively event you are invited to connect and to network with global digital experts and well-known international creatives from the “Creative City”, Berlin.

Whenever much is said about moving pictures, spoken words or music, playback devices are not a long way off. They have always inspired one another, since technology opens new options to the creative econ-omy, while the creative economy promotes innovation in the technology sector.

Meet a crowd of digital experts and creative pioneers for dinner and drinks.

Please see the map on the last page of this booklet for detailed directions.

Thank you for joining us at the IFA+ Summit 2015!

ALL YOU CAN MEET is a creative network of different institutions such as Berlin Music Commission, Clubcommission Berlin, Create Berlin, Internationales Design Zentrum, Landesverband Berliner Galerien and media.net berlinbrandenburg.

kindly supported by our partners

Short TalkBig Data 8 SEPTEMBER 2015

9:00 AM - 10:40 AM

Digitalization, Big Data and Industry 4.0 are some of the most contentious issues in today’s debate. Some observers see Big Data as a blessing for society and industry and emphasize the profound insight in various areas that Big Data analysis provides. And yet others see Big Data as an imminent danger for our social life and culture. But what does this mean exactly? What are the benefits and what are the challenges we have to cope with in the face of Big Data? Experts and industry leaders will scrutinize Big Data and will bal-ance to what extent Big Data will affect econ-omy as well as society and what measures need to be taken in order to ensure security and ethical standards in the future.

PANELISTS ON STAGE

Amy Gershkoff, Andrew Keen

Ryoichi Shinkuma

Professor, Kyoto University

Title: We Predicted We Are

Here Today

Dan Emodi

Vice President Marketing and

Strategic Accounts, Beyond Verbal

Communication

Title: The Emotional Side of Big Data

Maurice Cashman

Director, Enterprise

Architect; McAfee

Title: Care About Your Data!

Ramón Reichert

Professor of New Media Studies,

University of Vienna

Title: Big Data - New Media Dynamics

and the Challenges of Big Social Data

Impulse Speech

Discussion

Amy Gershkoff

Chief Data Officer, Zynga

Title: Preparing the Workforce for

Success in the Era of Big Data

Andrew Keen

Executive Director, Author and

Critic; FutureCast

Title: Why Big Data is Bad Data

Short Talk

PANELISTS ON STAGE

Natasha Vita-More, Frans Vogelaar,

David Yen

Thomas Müller

Managing Director, Head of

Design (EALA); Fjord

Title: Zero UI - Design for Nothing

Discussion

Impulse Speech

Design 8 SEPTEMBER 2015

10:55 AM - 12:25 PM

New developments and emerging technolo-gies have a huge impact on design issues, whether it is product, industrial, graphic or communication design. In this regard design matters more than ever. In the light of tech-nological enhancement even the human body has more and more become an object of design. The design session will develop unique designs in various fields that will lead the way into the future. Let your thinking of design get challenged, expanded and inspired by the possibilities and visions of our pioneer design experts.

Frans Vogelaar

Professor for Medial Spaces/

Hybrid Space Art, Academy of

Media Arts Cologne

Title: Hybrid Design

Natasha Vita-More

Designer, Author, Innovator;

University of Advancing Technology

Title: Transhumanism - Beyond the

Genome

David Yen

Product Designer, Socratic

Title: Where Design is Needed

Most

Kalevi Ekman

Director and Founder,

Aalto Design Factory

Title: Problem Based Learning

of Interdisciplinary Design

Short Talk

PANELISTS ON STAGE

Fred Potter, James Stables,

Brian Winter

Ratna Sita Handayani

Research Manager Western Europe,

Euromonitor International

Title: Opportunities for

a Connected Home

Fred Potter

Founder and CEO, Netatmo

Title: The future of Home is

Here And Now

James Barlow

Professor of Technology and

Innovation Management, Imperial

College Business School

Title: Déjà vu or Critical Mass -

Are we Over the Tipping Point for

Mainstream Telehealth?

James Stables

Senior Editor, Wareable

Title: Beyond Wi-Fi Kettles - What’s

the Real Potential for the Connected

Home in 2016?

Discussion

Impulse Speech

Home 8 SEPTEMBER 2015

1:45 PM - 3:15 PM

The Internet of Things (IoT) allows us to live a connected life in a smart home. Nowadays it is possible to add computer sensors to lit-erally anything we use in households or in our daily life. Although the talking about connected living and IoT seems to be omni-present, the real potential has not been cap-tured to its full extent yet. Will smart home solutions enable us to live sustainable and secure, but also more healthy and comforta-ble? Or will we just become more dependent on technology and devices? From latest developments to future trends – the home session will show the gamut of what our liv-ing in smart homes will look like.

Brian Winter

Chief Revenue Officer and Senior

Vice President of Business

Development, SmartThings

Title: Building an Open

Ecosystem for the Internet

of Things

Short Talk

Julia Schuler

Senior Vice President Product

Development, Sky Germany

Title: Entertainment and Digital Trans -

formation - From Broadcasting Over

Mobile to Fluid Content Consumption

Michael Krause

Managing Director GSA, Deezer

Title: Take a Chance on Music

Streaming – a New Success Story for

the Music Industry is About to Start

Trent McConaghy

Founder and CTO, Ascribe

Title: Rewiring the Internet,

for Creators

Impulse Speech

Entertainment 8 SEPTEMBER 2015

3:30 PM - 4:50 PM

New Media challenges traditional entertain-ment, production and distribution and turns the entertainment industry upside down in more than one respect. On-demand and cus-tomized services and platforms increase the intricacy of the entertainment business not only for the film and music industry but also for linear TV. New Media opens up a vast range of opportunities in the area of enter-tainment, from film and TV to music, gaming and reading. At the same time creatives struggle with the question how to safe their intellectual property under drastically altered circumstances. The Entertainment sessions’ industry experts will give first-hand insights into future developments and innovations regarding entertainment formats and ser-vices in the digital age.

Jonathan Taplin

Director at the Annenberg

Innovation Lab, University of

Southern California

Title: Sleeping Through a

Revolution: Towards a Moral

Framework for the Internet

PANELISTS ON STAGE

Trent McConaghy, Jonathan Taplin

Matthijs Wouter Knol

Director, European Film Market

Discussion

IFA+ SummitConclusion by Pat TooleGeneral Manager,

Internet of Things; IBM Analytics

Supporter:

In cooperation with:

Special thanks to our IFA+ Summit sponsors, partners and supporters!

Sponsored by:

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