Fjord Trends 2016 - Seema Jain and Celia Romaniuk, Fjord
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Transcript of Fjord Trends 2016 - Seema Jain and Celia Romaniuk, Fjord
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CELIA ROMANIUK & SEEMA JAIN FJORD TRENDS 2016
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FOUNDED IN 2001
STUDIOS IN 19 CITIES
750 OF THE BEST DESIGNERS IN THE WORLD
GLOBAL INSIGHTS, GLOBAL LEARNING
SERVICE DESIGN ACROSS THE GLOBE
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INSIGHTS FOR INNOVATION
STRATEGY & BLUEPRINTS
CONCEPT & EXPERIENCE DESIGN
PROTOTYPES & PRODUCTS
LEADING INDUSTRY MAKERS
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EMPLOYEE & TEAM EXPERIENCES
LARGE-SCALE DESIGN DELIVERY
DESIGN INSIDE INNOVATION SPACES
DESIGN-LED TRANSFORMATION
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FJORD TRENDS
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10 TRENDS FOCUSING ON THE YEAR AHEAD
DESIGN FROM WITHIN SERVICES WITH MANNERS
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DESIGN FROM WITHIN Corporations bring design thinking in-house
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As technology becomes ever more central, an agency is not enough.
“Design is so central and at the forefront of the most interesting work in digital that simply hiring it in when you need it, if you need it, is not really a good long-term game anymore,” says Fjord CEO Olof Schybergson.
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DESIGN & “DIGITAL” in THEIR DNA
“But we’re not a technology company”
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JohnMaeda,DesigninTechReport,2016
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At least 50% of our work is design-led transformation
“Help us create services our
customers love.”
“What do our customers want
and need?”
“What does a customer-centered
business strategy look like?”
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Facilities Management vs
Innovation Spaces
Operational thinking vs
Innovation thinking
Communicating vs
Making
Patience
Patience
Patience
MINDSET SHIFTS
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Coaching & Training
Buy in from senior stakeholders
Working in combined teams
Helping set up in-house design teams
CHALLENGES
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Space does matter Shout about it!
Learn from each other
OUR SUGGESTIONS
Be prepared for the challenge of inertia
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Shout about it
Educate the business. Champions and advocates are key. Take the time to communicate and advocate.
h9p://www.theguardian.com/sport/live/2015/jun/05/andy-murray-novak-djokovic-french-open-2015-live
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Space does matter
Fostering creative thinking. Showcasing work.
h9p://hdwyn.com/ki9en_cat_box_cool_funny_hd-wallpaper-90110/
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Culture also matters
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Learn from one another
This is a two-way street: designers learning from client organisations as well as vice versa.
h9p://www.reed.edu/biology/professors/srenn/pages/teaching/web_2008/dklj_site_final/adapNve.html
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Be prepared for inertia
Challenges of legacy systems for designers and challenges or new ways of thinking for organisations
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Patience
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SERVICES WITH MANNERS Big Data etiquette
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We are sharing more data than ever before
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We are sharing more of our data than ever before.
“Sesame has promoted the consumer benefits of a good credit score… A mobile phone game designed by Sesame Credit encourages users to guess whether they have higher or lower credit scores than their friends, encouraging everyone to openly share their ratings. But few people seemed to understand that a bad score could hurt them in the future, preventing them from receiving a bank loan or signing a lease. And, even more concerning, many didn't know they were being rated by Sesame at all.”
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We are sharing more of our data than ever before.
“The Chief Data Scientist of a much-admired Silicon Valley company that develops applications to improve students’ learning told me, ‘The goal of everything we do is to change people’s actual behavior at scale. When people use our app, we can capture their behaviors, identify good and bad behaviors, and develop ways to reward the good and punish the bad. We can test how actionable our cues are for them and how profitable for us’. - Soshana Zuboff
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We are sharing more of our data than ever before.
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“... [companies are] selling access to the real-time flow of your daily life – your reality — in order to directly influence and modify your behavior for profit. This is the gateway to a new universe of monetization opportunities: restaurants who want to be your destination. Service vendors who want to fix your brake pads. Shops who will lure you like the fabled Sirens.”
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54%
of digital users are cautious about the information they
share
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Edward Snowden’s tips to maintain your online privacy
1. Avoid popular online consumer services like Google, Facebook, and Dropbox.
2. Encrypt your hard drive.
3. Avoid online tracking with browser plug-ins.
4. Encrypt online communications in chat and email.
5. Use Tor for online browsing.
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“CRISIS OF AGENCY”
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TRUST
“IS MY BEHAVIOUR BEING PREDICTED?”
“IS MY INFORMATION
SAFE?”
“IS MY BEHAVIOUR BEING CONTROLLED?”
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SELF-DETERMINATION
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THREE OPTIONS
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1
IGNORE IT
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2
SERVICES WITH
MANNERS
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ASK: WHAT ARE THE IMPLICATIONS
FOR YOUR USERS?
DISCUSS & DRIVE: HAVE THE
RIGHT CONVERSATIONS WITH CLIENTS AND PARTNERS
MAKE IT REAL: DESIGN FOR
LEGIBILITY & CONTROL
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SERVICES WITH ETHICS
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CONSENT
Making informed choices
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Five Rights Baroness Beeban Kidron Under-18s should: 1. Be able to take down any content they
have posted on the internet;
2. Have a right to know who is holding or profiting from their information
3. Be able to explore the internet safely
4. Have safeguards on compulsive technologies such as gaming
5. They should be educated to best know how to navigate their way online.
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SYSTEM DESIGN
“Revealing instead of obscuring, building friction
instead of hiding it”
– Kevin Slavin
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INTERDISCIPLINARY DESIGN
“enable us to come to grips with the social, political, business, and
technological meaning of the changes taking place in our time.”
- Shoshanna Zuboff’s bio
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THANK YOU CELIA ROMANIUK
SEEMA JAIN @CELIASPACE @SEEMSKJ