RS CUSTOM PRINTED SHIRTRAQUEL MAY CARINORACQUEL MALLARIAugust8, 20151 | P a g eSumma!RS CUSTOM PRINTED SHIRT! is an exciting new business that allows eole to custo! "esign a shi#t $seci%icall& the "esign on the %#ont o# bac'( an& wa& that the& woul" li'e) *& intelligentl& le+e#aging cutting e"ge technolog&, RS CUSTOM PRINTED SHIRT! will ha#ness the owe# o% co!ute# subli!ation to allow custo! shi#t #inting in #o"uction #uns as s!all as one unit) The co!an& was %oun"e" b& Da+i" In'le#) The co!an& is set u as a -ashington .).)C) RS CUSTOM PRINTED SHIRT! will ha+e a sto#e%#ont in Seattle as well as a co!#ehensi+e website that allows o#"e#ing to occu# an&whe#e)I!agine the abilit& to c#eate a totall& custo! shi#t) /ou choose the!ate#ial an" st&le o% the shi#t, an" then the i!age o# g#ahic &ou want on the %#ont an"0o# bac') This is the ulti!ate %o#! o% ex#ession) The#e a#e no li!its to what &ou can co!!unicate) So!e eole !ight show thei# %anaticis! %o# a a#ticula# so#ts tea!, othe#s a !usician) O# &ou !ight ha+e a social !essage o# cause on &ou# shi#t) -hate+e# &ou !a& "eci"e, &ou can #int an& i!age on &ou# shi#t) P"#u$tsRS CUSTOM PRINTED SHIRT! will o%%e# custo!e#s a +a#iet& o% otions %o# c#eating thei# own custo! shi#ts) The !a1o#it& o% o#"e#s will be %o# t2shi#ts, howe+e# othe# st&le shi#ts will be a+ailable) RS CUSTOM PRINTED SHIRT! has "e+eloe" a st#ategic #elationshi with Hewlett2Pac'a#" $HP( #inte# "i+ision) -e will use thei# #inte# subli!ation technolog& that 2 | P a g eallows a co!ute# i!age to be alie" to a shi#t in a high 3ualit&, high #esolution, econo!icall& %easible !anne#) This technolog& c#eates an i!age "u#able enough to withstan" thousan"s o% washings) Its hoto2li'e 3ualit&, "ue to signi%icantl& highe# #inte# #esolution than an&thing on the !a#'et, will show o%% an& i!age) The technolog& is cost e%%ecti+e enough to o%%e# custo!e#s the abilit& to o#"e# 1ust one unit) Most othe# co!etito#s4 costs #ohibit#inting custo! shi#ts in one2o%% #o"uction #uns) 5inall&, the custo!e# !a& choose %#o! an extensi+e lib#a#& o% existing i!ages, sul& thei# own i!age, o# ha+e an a#tist c#eate an i!age%o# the!)C"m%&t't'(& E#g&RS CUSTOM PRINTED SHIRT! has two sustainable co!etiti+e e"ges to assist the! in !a#'et enet#ation) The %i#st e"ge is a eno#!ous catalog o% g#ahic i!ages) *& establishing st#ategic a#tne#shis with co!anies that ha+e existing g#ahic i!age lib#a#ies, RS CUSTOM PRINTED SHIRT! is able to o%%e# an un#ece"ente" nu!be# o% otions) Thei# secon" e"ge is the high 3ualit& o% subli!ation o%%e#e") 5#o! #e+ious wo#' exe#ience, Da+i" has establishe" close business an" e#sonal ties with HP4s #inte# "i+ision an" will exclusi+el& be using #otot&e technolog& that o%%e#s an un#ece"ente" high #esolution subli!ation #ocess %o# shi#ts)Ma)ag&m&)tRS CUSTOM PRINTED SHIRT! will be le" b& Da+i" In'le# an" is not his %i#st t2shi#t +entu#e) -hile in college Da+i" #o"uce" an" 3 | P a g esol" tie2"&e shi#ts) This ea#l& business exe#ience ga+e Da+i" +aluable insight into the !a#'et, the #o"ucts, an" the custo!e#4s nee"s an" "esi#es) Since lea+ing college Da+i" wo#'e" in Hewlett2Pac'a#"4s #inte# "i+ision, an" it was this exe#ience that #o+i"e" use%ul business an" #o%essional contacts within the shi#t subli!ation technolog& in"ust#& that he is cu##entl& le+e#aging) 6%te# th#ee &ea#s in !a#'eting at HP, Da+i" went bac' to school to ea#n his M*6) Da+i" will use his e"ucational s'ills, his technological business contacts, an" his #e+ious shi#t in"ust#& exe#ience to !a'e RS CUSTOM PRINTED SHIRT! #o%itable) Sales %o#ecasts in"icate that RS CUSTOM PRINTED SHIRT! will achie+e ste#ling sales %o# &ea#s two an" th#ee #esecti+el&) Net #o%it will co##eson"ingl& be unta#nishe")1*1 O+,&$t'(&s To beco!e 'nown as the #e!ie# custo! shi#t subli!ation se#+ice) 6chie+e #o%itabilit& within 78 !onths) Design an" i!le!ent st#ict %inancial cont#ols to hel ensu#e success)1*2 M'ss'")RS CUSTOM PRINTED SHIRT! !ission is to o%%e# the %inest in custo! shi#t subli!ation #o"uction) /ou# T2Shi#t! will o%%e# custo!e#s the best #o"uct at the best #ice) Custo!e#4s exectations will alwa&s be excee"e")4 | P a g e1*- .&!s t" Su$$&ss .e+e#age cutting e"ge technolog& as a co!etiti+e a"+antage) Excee" custo!e# exectations b& o%%e#ing high 3ualit& #o"ucts at #easonable #ices with 3uic' tu#na#oun" ti!es) E!lo& ca#e%ul %inancial an" accounting anal&sis to ensu#e e%%icienc& an" #oe# cont#ols)P"#u$ts a)# S&('$&sRS CUSTOM PRINTED SHIRT! is a custo! T2shi#t subli!ation co!an& that o%%e#ing custo!e#s a choice o% i!age#& $outs o# thei#s( to al& to the %#ont o# bac' o% a shi#t)Subli!ation is a #ocess using heat to t#ans%e# $e!be"( in' into a %ab#ic su#%ace such as a shi#t) The alte#nati+e !etho" o% c#eating custo! shi#t "esigns is calle" sil'2sc#eening, a #ocess in which asc#een is !a"e with an i!age an" that i!age is t#ans%e##e" onto a shi#t) *ecause set2u costs a#e high sil'2sc#eening is not cost e%%ecti+e %o# s!all nu!be# #o"uction #uns) 6nothe# "isa"+antage is that sil'2sc#eening alies a thin la&e# o% in' to the su#%ace the shi#t inhibiting b#eathabilit&) The subli!ation #ocess a+oi"s this #oble! since the in' is not coating the %ab#ic4s su#%ace, but #athe#, is e!be""e" in the %ab#ic) Onl& with #ecent technological a"+ances has subli!ation beco!e cost e%%ecti+e in s!all #o"uction #uns)5 | P a g e-hile othe# +en"o#s a#e able to o%%e# subli!ation in single #o"uction #uns, thei# co!ute# base" subli!ation #ocess #o"uces lowe# i!age 3ualit&) RS CUSTOM PRINTED SHIRT! ta'es subli!ation one ste %u#the# b& #o"ucing the g#ahic i!ages at a highe# #esolution than othe# existing technologies) Th#ough a st#ategic #elationshi with Da+i"4s %o#!e# e!lo&e#, Hewlett2Pac'a#", RS CUSTOM PRINTED SHIRT! has access to thei# new #otot&e subli!ation high #esolution #inte# gi+ing RS CUSTOM PRINTED SHIRT! a signi%icant a"+antage)RS CUSTOM PRINTED SHIRT! will o%%e# custo! subli!ation !ainl& on T2shi#ts, but will ha+e othe# shi#t st&les a+ailable) Custo!e#s can choose %#o! t#a"itional cotton2blen" shi#ts o# all natu#al %ibe# cotton shi#ts)Custo!e#s can then choose %#o! #e2existing g#ahics o# custo! a#two#') The #e2existing g#ahics a#e chosen %#o! an extensi+e catalog) RS CUSTOM PRINTED SHIRT! has "e+eloe" st#ategic#elationshis with se+e#al co!anies that o%%e# a wi"e #ange o% g#ahic i!ages) The #elationshis allow RS CUSTOM PRINTED SHIRT! to list the othe# co!an&4s g#ahics within thei# catalog the#eb& signi%icantl& otions) These i!ages can be +iewe" an" o#"e#e" online, #o+i"ing custo!e#s with %lexibilit& an" con+enience) RS CUSTOM PRINTED SHIRT! will ha+e a co!#ehensi+e -ebsite that will allow o#"e#ing a custo!e#4s ho!e, o# whe#e e+e# the& !a& be) 6""itionall&, RS CUSTOM PRINTED SHIRT! will ha+e a co!ute# 'ios' in the sto#e %#ont as an in2sto#e catalog)6 | P a g eRS CUSTOM PRINTED SHIRT! will also o%%e# custo! a#two#' o# g#ahic otions %o# subli!ation) The custo!e# !a& b#ing in a g#ahic o# !a& use RS CUSTOM PRINTED SHIRT! sub2cont#acte" a#tist to #eali9e thei# +ision) RS CUSTOM PRINTED SHIRT! a#tist can ta'e a custo!e#4s encil "#awing o# e+en a#ticulate" thoughts an" tu#n the! into a new "esign)RS CUSTOM PRINTED SHIRT! will o%%e# a #ange o% "i%%e#ent shi#totions) 6s in"icate" b& the na!e, the#e will be an e!hasis on T2shi#ts) Sho#t slee+es, long slee+es, o#ganic %ab#ics, an" a +a#iet& o% olo, #ugb& an" othe# st&les will also be o%%e#e") 1*/ Ma0&t A)a1!s's Summa!RS CUSTOM PRINTED SHIRT! has seg!ente" the !a#'et into two g#ous, o#gani9e" b& the t&e o% #o"uct that the& u#chase) The %i#st g#ou is custo!e#s that "esi#e an al#ea"& c#eate" g#ahic i!age to be lace" on the thei# shi#t) The secon" g#ou a#e those that #e%e# custo! a#two#' to be lace" on thei# shi#t) RS CUSTOM PRINTED SHIRT! has "eci"e" to "i+i"e the !a#'etb& the #o"ucts that the& u#chase because it o%%e#s an intuiti+e, eas& !etho" o% ta#geting the two "i%%e#ent g#ous) 6n a""itional #eason %o# seg!enting the !a#'et base" on the two #o"ucts is because the "e!og#ahics %o# the bu&e#s o% the two #o"ucts a#e "istinct enough to g#ou the! sea#atel&)1*5 Ma0&t S&gm&)tat'")RS CUSTOM PRINTED SHIRT! has seg!ente" thei# !a#'et intotwo "istinct g#ous) 6s !entione" #e+iousl&, the two seg!ents 7 | P a g ea#e g#oue" b& the t&e o% #o"uct the& chose) 6lthough RS CUSTOM PRINTED SHIRT! is "i+i"ing the !a#'et b& #o"uct t&e, it is e%%ecti+el& "i+i"ing the !a#'et b& age as well since the custo!e#s who u#chase the custo! a#two#' shi#ts ten" to be ol"e# than the g#ou #e%e##ing the #ea"&2!a"e g#ahics) -hile this is not a ha#" an" %ast #ule, it is a %ai#l& accu#ate gene#ali9ation)2a%3'$s 22 This is g#ou u#chases a shi#t an" has an existing g#ahic lace" on the shi#t) This is the less exensi+e otion an" len"s itsel% to low #o"uction nu!be#s, as low as one, since the#e is not the inhe#ent exense o% a#two#' c#eation) 6ges 7:28; a#e stu"ents Me"ian in"i+i"ual inco!e is ?8 a#e using the shi#t as a %o#! o% co!!unication %o# a cause o# a !essage 1*5 Tag&t Ma0&t S&gm&)t Stat&g!RS CUSTOM PRINTED SHIRT! has chosen these two !a#'et seg!ents because thei# "e!og#ahics $#easonabl& &oung( ha+e the highest li'elihoo" o% u#chasing a custo! shi#t) *oth o% these seg!ents a#e #easonabl& &oung) This is i!o#tant because !ost 9 | P a g eo% RS CUSTOM PRINTED SHIRT! 4s #o"ucts a#e T2shi#ts an" &ounge# eole ten" to wea# the! %#e3uentl&)Music is also an i!o#tant inte#est %o# the ta#get !a#'ets since both seg!ents listen to an" watch !o#e than a+e#age a!ount o% !usic) T2shi#ts a#e a#ticula#l& oula# at !usic e+ents) This heno!enon !a& be exlaine" in a#t b& the ex#essi+e natu#e o% both !usic an" T2shi#t g#ahics) RS CUSTOM PRINTED SHIRT! will #o+i"e a %o#! o% ex#ession, allowing each custo!e# to choose what aesthetic o# i"ea the& want to co!!unicate).astl&, the business will be locate" in Seattle which has a &oung, hi scene) The#e a#e !an& !usic an" othe# +enues that cate# to RS CUSTOM PRINTED SHIRT! "e!og#ahic an" these will be use%ul in "e+eloing awa#eness o% /ou# T2Shi#t!1*6 S&('$& 7us')&ss A)a1!s'sThe T2shi#t "esign in"ust#& is a #i!a#il& b#ic' an" !o#ta# base" in"ust#&) Most co!anies o%%e# eithe# sil'2sc#eening o# subli!ationse#+ices to t&icall& local custo!e#s) -hile !ost o% the #o"ucts a#e T2shi#ts, the#e is a niche o% co!anies that o%%e# these #intingse#+ices %o# uni%o#!s, tea! 1e#se&s, etc) Most o% the a#ticiants in the in"ust#& %all into two catego#ies, those that sell to in"i+i"ualsan" those that sell in !ulti2unit #o"uction #uns) The co!anies that sell to in"i+i"uals a#e al!ost alwa&s sil'2sc#eene#s who ha+e a li!ite" nu!be# o% sil'2sc#eens al#ea"& "e+eloe") The custo!e#chooses which one the& want an" a T2shi#t is !a"e) This t&e o% +en"o# is o%ten the t&ical T2shi#t !a'e# that &ou see at %ai#s) The secon" t&e o% sells !ost o% thei# #o"ucts in la#ge# #o"uction 10 | P a g elots) This can be exlaine" b& the %act that %o# custo! wo#', whethe# sil'2sc#eens o# subli!ations, it is not cost e%%ecti+e to #o"uce in s!all lots)Recentl&, a nu!be# o% co!anies began o%%e#ing co!ute#2base"subli!ation enabling the! to o%%e# low #o"uction #uns) The technolog& the +a#ious co!anies a#e using, with RS CUSTOM PRINTED SHIRT! being an excetion, a#e is in its in%anc& an is o% low #esolution) -hile the new technolog& allow co!anies to o%%e#subli!ation using co!ute#s, the i!age 3ualit& is a+e#age at best)RS CUSTOM PRINTED SHIRT! is able to le+e#age #o#ieta#& technolog& as a co!etiti+e e"ge to #o"uce a !uch highe# 3ualit& co!ute# subli!ation)1*6*1 C"m%&t't'") a)# 7u!')g Patt&)sRS CUSTOM PRINTED SHIRT! has i"enti%ie" th#ee co!etito#s, two a#e local co!anies, the thi#" is an Inte#net2base" shi#t "esigne#) T8s3't 9"1# 22 This local co!etito# seciali9es in sil'2sc#eening) C@> o% thei# business is sil'2sc#eening with the #e!aining B@> subli!ation) The& #e3ui#e a !ini!u! o#"e# o% 7@ with a 82B wee' lea" ti!e) This co!an& onl& uses #e2existing "esigns %o# thei# sil'2sc#eening an" %o# subli!ations &ou !ust use thei# a#tist) S3't S3a$0 22 This local #etaile# is gea#e" towa#" o#gani9ations o# tea!s with #o"uction #uns o% 8@ o# !o#e) The& "o %ai#l& goo" wo#' but a#e #igi" #ega#"ing custo! wo#')11 | P a g e D&s'g) H"us& 22 This is an Inte#net2base" #etaile# that #i!a#il& o%%e#s co!ute# subli!ations) Design House has a catalog o% a#oxi!atel& 8@@ i!ages %o# the custo!e# to choose %#o!) The& "o allow custo!e#s to use thei# own g#ahic) The 3ualit& o% the subli!ations is !e"ioc#e at best because the& can onl& use o%% the shel% technolog&)6nothe# !ino# sou#ce o% co!etition co!es %#o! ho!e 'its that tu#n &ou# in' 1et #inte# into a T2shi#t !a'ing !achine) -hile these 'its "o o%%e# so!e co!etition, the i!age 3ualit& is not goo", the#e%o#e this will onl& aeal to chil"#en o# the ho!e hobb&ist, so!eone not +e#& conce#ne" with i!age 3ualit&) Stat&g! a)# Im%1&m&)tat'") Summa!RS CUSTOM PRINTED SHIRT! will le+e#age thei# two co!etiti+e e"ges to 3uic'l& gain !a#'et sha#e) The co!etiti+e e"ges a#e an un#ece"ente" catalog o% g#ahic i!ages an" the 3ualit& o% thei# co!ute# gene#ate" subli!ations, a %unction o% using #otot&e HP subli!ation technolog&) The !a#'eting ca!aign will e!hasi9e the abilit& to co!letel& custo!i9e a shi#t) /outh e+ents an" stu"ent g#ous will be ta#gete") The sales ca!aign will e!hasi9e !a'ing the exe#ience as eas& an" leasing as ossible to encou#age #eeat custo!e#s an" wo#" o% !outh #e%e##als) 1*8 C"m%&t't'(& E#g&RS CUSTOM PRINTED SHIRT! has two co!etiti+e e"ges that the& will use to thei# a"+antage to achie+e !a#'et enet#ation)12 | P a g e Lag& $ata1"g ": ga%3'$s 22 RS CUSTOM PRINTED SHIRT! is "e+eloing se+e#al st#ategic #elationshis with existing g#ahics co!anies that ha+e an extensi+e i!ages catalogs) It woul" be "i%%icult an" exensi+e %o# RS CUSTOM PRINTED SHIRT! to c#eate thei# own lib#a#& o% g#ahics but b& "e+eloing #elationshis with co!anies who own existing lib#a#ies, RS CUSTOM PRINTED SHIRT! is able to o%%e# its custo!e#s an exansi+e a##a& o% i!age#&) RS CUSTOM PRINTED SHIRT! a&s a #o&alt& %o# use o% these g#ahics) Qua1't! ": t3& su+1'mat'") 22 Due to its netwo#'ing contactsat Hewlett2Pac'a#", an" the use o% #otot&e technolog&, RS CUSTOM PRINTED SHIRT! will be able to #o"uce subli!ations o% !uch highe# 3ualit& than an& o% thei# co!etito#s) This gi+es RS CUSTOM PRINTED SHIRT! a %antastic co!etiti+e e"ge) 6t so!e oint within the next two &ea#s this technolog& !a& be a+ailable to the ublic, howe+e# because o% the close contacts M#) In'le# sha#es with HP, RS CUSTOM PRINTED SHIRT! will alwa&s ha+e cutting e"ge technolog& a+ailable, well in a"+ance o% an& ublic #elease)1*; Sa1&s Stat&g!The sales st#ateg& will e!hasi9e the %act that o#"e#ing a shi#t %#o! RS CUSTOM PRINTED SHIRT! is a +e#& eas& an" leasingexe#ience) The sales e%%o#t will wo#' on the continual "e+elo!ent o% the website, the !ain tool use" %o# o#"e#ing) It willbe 3uite i!o#tant to ha+e a %#ien"l&, eas& to use web inte#%ace %o#two !ain #easons) One, the#e a#e so !an& choices a+ailable that it coul" beco!e "aunting to the custo!e#) The secon" #eason is that a la#ge o#tion o% sales will be lace" on the website) It is 13 | P a g ei!e#ati+e to !a'e it so eas& that eole "on4t sto a#t wa& th#ough o#"e#ing "ue to cu!be#so!e o# "i%%icult inst#uctions) The website e!b#aces the hilosoh& o% !a'ing the exe#ience so eas& an" leasing that the custo!e# co!es bac' to bu& !o#e)RS CUSTOM PRINTED SHIRT! will also #el& on th#ee othe# %acto#s to hel boost sales) The %i#st is exe!la#& custo!e# se#+ice) Ha+ing excellent se#+ice will #o+i"e the custo!e# with the %eeling that the business is loo'ing out %o# the custo!e#4s inte#est) Secon", when a custo!e# laces an o#"e#, the& will #obabl& be excite" to see the %inishe" #o"uct, so RS CUSTOM PRINTED SHIRT! will ensu#e the %astest tu#na#oun" ti!e ossible) .astl&, sales will be booste" b& o%%e#ing custo!e#s a high 3ualit& #o"uct) -e will use high g#a"e cotton shi#ts an" state2o%2the2a#t subli!ation #inting !ate#ials)8)7 -eb Plan Su!!a#&RS CUSTOM PRINTED SHIRT! will ha+e a website "e+eloe" that is base" on the hilosoh& that the site !ust be use#2%#ien"l&)RS CUSTOM PRINTED SHIRT! 4s enti#e #o"uct catalog will be a+ailable on the site %o# custo!e#s to lace o#"e#s) *ecause o% the la#ge +olu!e o% g#ahic i!age choices, it will be i!e#ati+e that the site is eas& to na+igate th#ough all the "i%%e#ent otions)The sto#e will ha+e a co!ute# 'ios' %o# custo!e#s to access the g#ahics catalog) The custo!e# can then lace the o#"e# online o#ta'e the in%o#!ation to an e!lo&ee to lace the o#"e#)14 | P a g eThe initial cost o% the website will be the la#gest) Monthl& !aintenance costs will be !a#ginal #elati+e to the "e+elo!ent an" "esign costs)8)8 -ebsite Ma#'eting St#ateg&The website will be integ#al in RS CUSTOM PRINTED SHIRT! 4s !a#'eting e%%o#t as the site is a 'e& sales tool %o# both local an" "istant custo!e#s) The UR. a""#ess will alwa&s be use" in #o!otional !ate#ial, encou#aging eole to chec' out the co!an&, concet, an" the #o"ucts) In a""itional to inclusion in the t#a"itional !a#'eting ca!aigns, RS CUSTOM PRINTED SHIRT! will sub!it thei# website to a +a#iet& o% sea#ch engines, signi%icantl& inc#easing the nu!be# o% in3ui#ies %#o! eole sea#ching out custo! shi#ts)8)B De+elo!ent Re3ui#e!ents6 co!ute# #og#a!!e#0"esigne# has been i"enti%ie" as a can"i"ate to !anage the "esign, i!le!entation, an" !aintenance o% the website) The !a1o#it& o% the tas's will be co!lete" b& hi!, a %ew tas's that a#e outsi"e o% his s'ill set will be subcont#acte" to his associates)-* 1 Ma)ag&m&)t Summa!RS CUSTOM PRINTED SHIRT! will be le" b& R6CEUE. M6/ C6RINO 6ND R6CEUE. M6..6RI the& a#e un"e#g#a"uate "eg#ee in *achelo# o% Science in Manage!ent In%o#!ation S&ste! in *ataan Peninsula State Uni+e#sit&) The& a#e both lo+e #inte" shi#t thats wh& the& want to buil" thei# own business) 15 | P a g e-*1 P&s"))&1 P1a)RS CUSTOM PRINTED SHIRT! will #e3ui#e the %ollowing e#sonnel %o# oe#ationsF RS CUSTOM PRINTED SHIRT!22 *usiness "e+elo!ent, %inance an" high le+el accounting, custo!e# se#+ice, shi#t #inting P#inte# 22 Shi#t #inting In2sto#e #etail e!lo&ee G Hel custo!e#s with lacing o# existing o#"e#s *oo''eee# 22 6ccounts #ecei+able an" a&able In"een"ent cont#acto# 22 A#ahic a#tist16 | P a g e*usiness Pe#!it 7) *u#eau o% Inte#nal Re+enue $*IR(8) *a#anga& Clea#anceB) Dea#t!ent o% T#a"e an" In"ust#& $DTI( *usiness Na!e $*N( Regist#ation Ce#ti%icate:) Ma&o#s Pe#!it 0 *usiness Pe#!it;)SEC Regist#ation Ce#ti%icate17 | P a g e