CONTENT PAGE

FROM THE BOARD OF DIRECTORS ............................................................................................................. 4

EXECUTIVE SUMMARY ................................................................................................................................... 5

METHODS OF FACILITATING THE LEARNING PROCESS ........................................................................ 6

CLIENTS: SUCCESSFUL INTERVENTIONS ................................................................................................... 8

PARTNERS: ACCREDITATION AND ACADEMIC PROGRESSION ......................................................... 9

ACADEMIC DEGREES AND PROFESSIONAL COURSES ......................................................................... 10

EXECUTIVE EDUCATION AND CORPORATE TRAINING ........................................................................ 11

3D APPROACH MODEL ................................................................................................................................ 12

MANAGEMENT DEVELOPMENT PROGRAMMES ................................................................................... 13

BANKING, FINANCIAL AND MANAGEMENT TRAINING ..................................................................... 14

BESPOKE TRAINING/TAILOR MADE PROGRAMMES ............................................................................ 15

ACADEMIC AND CORPORATE TRAINING TEAM ................................................................................... 18

TESTIMONIALS ............................................................................................................................................... 23

Programme Support and Terminology Certification The Programme will be certified based on alignment with the learning outcomes and

assessment criteria for respective subject matters as determined by the UK Awarding

Bodies.

Session Means 1 (one) Onsite Training Day of up to 7 hours training delivery

Programme Manager The Programme Manager is the catalysts to ensure that all processes of learning take

place for participants and is responsible for working with the Faculty.

Faculty/Trainer The Faculty employed by Westford are cutting edge external subject experts with

strong academic background and sound business exposure to facilitate learning in a

specific subject area.

Programme Learning

Coach (PLC)

The Programme Learning Coach is fundamentally responsible to the Participants to be

a catalyst for learning and, for the duration of the programme, a Coach to ensure that

learning (in all forms and facets) occurs during the contact times, in the classroom as

well as between the study schools, and once the study schools are completed.

Business Driven

Action Learning

(BDAL) Project

The BDAL Project is an integrated business challenge which requires a solution using

business research methodology. In order to make a relevant and informed business

decision, participants need to research the business challenge thoroughly and propose

a relevant solution that integrates the experiential learning from the various modules

addressed in the programmes. All research, findings and recommendations must be

submitted in a report and subsequently, presented verbally to a panel of assessors.

Feedback Loop Feedback Loops are days that the PLC will spend with the participants to ensure that

everyone is on track with learning and to assist with any challenges that may arise.

Dry runs and Final

Presentations.

On the dry run day, the participants are given the opportunity, with the assistance and

guidance of the PLC, to prepare for the Final Presentations – on this day they will be

presenting their BDAL Project, with findings and solutions to the panel, allowing them

to demonstrate their learning and presentation skills.

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All content on these pages/slides are the property of Westford School of Management, unless otherwise indicated. No part of

this material may be reproduced, transmitted, transcribed, or otherwise stored or translated into any languages or computer

language, and form or by any means, without prior written consent of Westford. Any unauthorised reproduction or adaptation

of this document will constitute a copyright infringement and render the doer liable under both civil and criminal law.

Disclaimer

Other than as expressly stated in this document, Westford makes no representation or warranties, including with limitation,

any implied warranties of merchantability for any particular purpose. Other than expressly stated in this document. Westford

takes no responsibility for any loss or damage suffered by any person or entity as a result of reliance upon the information

contained in this document.

FROM THE BOARD OF DIRECTORS Learning is a never ending journey and a lifelong process. We start to learn as a child and continue

the learning across various spheres and domains of knowledge, gathering throughout the rest of

our lives by touching upon new areas of inspiring information and knowledge, mastering new

skills and exploring new paths to pursue.

Each step in the educational process is geared towards the accomplishment of specific target

oriented goals and objectives such as gaining a degree, mastering skill based learning or earning

a rewarding qualification to fine hone your skills. We are here to help you pave your way to

success, create new opportunities and bring pride to self, family, co-workers, community and the

nation at large. Flipping through our corporate brochure, you would learn more about our

offerings, strengths, associations and our people.

You will gain a good understanding of how we could help to change the lives of people in a

positive way and help our learners realise their dreams and aspirations.

To us, exemplary student success and learning outcomes are not mere business but a great

passion to live on!

Everyone thinks of changing

the world but no one thinks of

changing himself LEO TOLSTOY

EXECUTIVE SUMMARY Westford School of Management was established with the aim of providing reputed international

education to aspiring learners across the globe. Headquartered in the UAE, Westford School of

Management has an expansive presence with its 6 campuses across the Middle East, Africa, India

and Sri Lanka.

Westford School of Management broadly operates in two verticals:

ACADEMIC EDUCATION

This division provides academic degrees; professional management courses in collaboration with

leading international awarding bodies and universities. Our taught programs range from Master’s

Degree and Post Graduate Diplomas including MBA, MAM (IB), PGPM; Graduate Programs

including BA Honours, BBA as well as Professional awards and Certificate courses. Our Media

school provides PG/UG programs in Film Making, Animation, Multimedia and Gaming.

EXECUTIVE EDUCATION AND CORPORATE

TRAINING

Operating under the name and style of EXEED Westford Executive Education, this division

provides corporate training, customised tailor made bespoke training programs, open enrolment

programs and Management Development Programs.

Our faculty/trainer pool comprises of eminent industry renowned professionals and academicians

from reputed universities possessing a wealth of teaching and training experience. By virtue of

our innate expertise in management, we engage to offer detailed and comprehensive consultancy

services across a wide gamut of industries and sectors.

Action

Learning

Scenario Planning

Role play

Experiential Learning

Games

Work Place

Application

Expert

Facilitation

Group work

Reading material

PPT, Video, Audio

Onsite

Sessions per

Module

Assessment

Individual Assessment

Feedback

Coaching and Mentoring

Feedback

Loop

METHODS OF FACILITATING THE LEARNING

PROCESS

The aim of our programmes are to deliver a suite of relevant (to global business) modules that,

when combined together, inspire a change in behaviour and creating new mind sets, all adding

to the benefit of the organisation.

The style of delivery is through expert facilitation, where the participants are exposed to theories,

best practice and case studies within the class room environment which are then unpacked and

debated to create relevance back in their own workplace.

During the Onsite sessions participants are exposed to practice by participating in Scenario

planning, Role Plays, Group Work and discussions in addition to the theoretical content delivered

through PPT slides.

The medium of instruction will be English and the training will be highly pragmatic, interactive,

interspersed with a number of activities and actual case studies. Any other integration required

can be included during the Curriculum Design stage

FEEDBACK, COACHING AND MENTORING After the completion of the whole programme we will conduct a Feedback Loop. The Feedback

Loop will be done at the end of the programme to reflect back on the learning experience and

what was gained from the process and to look at how to better approach future learning to drive

maximum benefit. The Feedback Loop reflects on applied learning in the workplace.

The delegates will be given a feedback form on each module to ensure that feedback is relevant

at all times. The Programme Learning Coach (PLC) will engage with the Participants and discuss

the findings and gain their insights into what is needed to create and implement a behavioural

change.

The Programme Learning Coach (PLC) will also engage with a designated group of more senior

members made up upper Management and Human Resources which will form the Steering

Committee (SteerCom). This committee will also be asked to give structured feedback based on

their observation of change in the delegates thinking and behavioural changes.

The SteerCom will be updated as to the findings from the Participants and the Facilitators.

Structured feedback is provided and any shortfalls will then be integrated into the next

programme to ensure the learning process is taking place.

FEEDBACK LOOP STRUCTURE

The Programme Learning Coach will be attending the last session to conduct a brief analysis of

the programme and what the participants expected outcomes of each session was. In-order for

this to be managed, at the end of each session the Participants conduct a ‘Reflection’ on the

learnings gauged from the session. The Feedback process aims to reflect on the learning

experience, evaluate the gains from the training and the effectiveness for applying the learning

in the workplace.

BDAL PROJECT The BDAL is the Business Driven Action Learning Project and is be completed over the whole

duration of the programme to ensure continuous return on learning. It asks the delegates to

identify a current need or challenge/issue within the organisation, to investigate the

need/challenge/issue and to develop a business case for a successful resolution. The Topic

Selection is a balance sought between the three areas of focus, scope and depth - and with the

reality of the time available and the access to the required information. Focus addresses the

specific issue to be investigated. Scope addresses questions like “is the research based on the

whole organisation or just a department/division?” Depth addresses questions of how deep the

issue will have to be probed.

CLIENTS: SUCCESSFUL INTERVENTIONS

EXEED Westford Executive Education is proud to say that we have successfully developed and

delivered the following programmes:

CLIENT PROGRAMME

Emirates NBD Certified Manager Program, Certified Associate Program

ADNOC Managing Diversity

SEHA, Abu Dhabi Al Gharbia Hospital Supply Chain Management

King Abdul Asis Centre for Science and Technology Supply Chain Management, Procurement

Ministry of Finance, Afghanistan Finance, Leadership and Supply Chain Management

Modern Bakery Client Relationship Management, Sales Skills, Leadership

Al Shirawi Group Business Communication

Shurooq Leadership, Strategic Management, Soft Skills

Kale Kilit Communication, negotiation and Selling Skills

Coke Aujan Strategic Leadership

Yas Viceroy Hotels Strategic Leadership

Sharjah Islamic Bank Leadership

Al Rostamani Project Management

Al Zahra Hospital Management Development

Fujitsu Fin for non-fin and LC documentation

DP World Survey Techniques

FedEx Certified Management Accountant

Transword group Blue Ocean Strategy

BDL group BOS in action

NMC healthcare BOS in action

Qatar Petroleum Feasibility Study

Integral Leadership

PARTNERS: ACCREDITATION AND ACADEMIC

PROGRESSION

Westford School of Management is the Transnational Education Partner of University of

Wolverhampton in India and through this partnership offers the MBA program based out of its

campus in India. All the students pursuing the MBA from University of Wolverhampton has to

mandatorily attend a 3 weeks’ study block in India.

Westford School of Management has forged a strategic partnership with the reputed University

of Stellenbosch Executive Development (USB-ED) South Africa, to promote and offer a wide range

of executive education programs. USB-ED was again ranked one of the top 50 executive schools

in the world by the Financial Times Executive Education 2013 World Ranking.

Westford School of Management is a proud partner of UCSI Blue Ocean Strategy Research Centre,

Malaysia to promote Blue Ocean Strategy (BOS) training, consultancy and education in UAE.

ACADEMIC DEGREES AND PROFESSIONAL COURSES We provide a varied portfolio of management programs ranging from MBA, PG Diploma,

Diploma, Certificate and Awards.

MANAGEMENT PROGRAMS

MBA: Master of Business Administration*

• University of Wolverhampton - UK

• Cardiff Metropolitan University

• University of Derby

• Chartered Banker MBA, University of

Bangor - UK

PG PROGRAMS

EDSML: Extended Diploma in Strategic

Management and Leadership

• Pearson Edexcel - UK

EDIBM: Extended Diploma in International

Business Management

• Pearson Assured - UK

GRADUATE PROGRAMS

HND: Higher National Diploma

• Pearson Edexcel - UK

BA Business Management

• University of Wolverhampton, UK

MEDIA AND FILM TECHNOLOGY

COURSES

Multimedia and Animation

• Bharathiar University, India

Post Graduate Diploma in Film Production

Management

• Pearson Assured – UK

• Eduqual - UK

PROFESSIONAL COURSES

Master Diploma in Islamic Finance and

Banking

Diploma in Banking and Finance

Post Graduate Diploma in Supply Chain

Management and Logistics

Post Graduate Diploma in Strategic Human

Resource Management

Post Graduate Diploma in Project

Management

Post Graduate Diploma in Engineering

Management

Post Graduate Diploma in Hospitality and

Tourism Management

Post Graduate Diploma in Finance and Risk

Management

Post Graduate Diploma in Shipping and

Freight Forwarding

Post Graduate Diploma in Healthcare

Management and Leadership

Post Graduate Diploma in Warehouse and

Inventory Management

Post Graduate Diploma in Procurement and

Contracts Management

• Pearson Assured - UK

• Eduqual - UK

• International Association of Accounting

Professionals -UK

Top Up MBA awarded by the UK universities are through the

Progression/Articulation agreement between Westford and the respective

universities and shall always be governed by the rules and

regulations of the degree awarding university.

EXECUTIVE EDUCATION AND CORPORATE TRAINING Westford School of Management has a dedicated corporate training arm operating under the

name and style of EXEED, which provides corporate training, customised and tailor made bespoke

training programs, open enrolment programs and Management Development Programs.

Our training programs focus on the specific areas of performance improvement and are directed

to target the individual learning and development plans, thus ensuring the achievement of

bottom-line results and drive improved value out of your training spend.

Our training solutions go beyond typical class room trainings and adopts modes of learning

encompassing experiential learning, blended learning, simulation workshops and business

coaching.

Our eminent faculty team and experienced trainers have accumulated more than 200 years of

collective experience among themselves. Their proven expertise in the fields of management and

training has been gained by virtue of their working career with leading multinational firms and

top notch global universities.

CORE TOPICS

• Communication Skills

• Negotiation Skills

• Team Building

• Strategic Management

• Employee Engagement in Organisations

• Stress Management

• Time Management

• Customer Relationship Management

• Leadership Skills

• Neuro Linguistic Programming (NLP)

• Project Management and Risk Assessment

• Achieving Competitive Advantage in Business

• Quality Management

• Business Decision Making

• Human Resource Management (HRM)

• Business Model Flexibility

• Finance for Non Finance Executives

• Train the Trainer

• Customer Service Skills

• Sales Skills

• Managerial Skills

• Performance Management

The roots of education are bitter, but the fruit is sweet

Aristotle

3D APPROACH MODEL

MANAGEMENT DEVELOPMENT PROGRAMMES Management Development Programs are specifically crafted and designed to help professionals

and executives expand their business acumen, strategic thinking capabilities, global perspective

and return to their organisations firmly prepared to lead at a higher level.

*Westford School of Management's conditions for Articulation Agreement with University of Wolverhampton, UK and

admission eligibility requirements would apply.

*Modules are subject to change as per the directives of the university and awarding bodies.

BANKING, FINANCIAL AND MANAGEMENT

TRAINING

BESPOKE TRAINING/TAILOR MADE PROGRAMMES Westford provides a wide array of more than 120 topics for the clients to choose from within the

domains of management and skills training. The training contents can be customised to suit the

specific training needs and requirements of the client. All the training programs entitles the

learners to gain a "Certificate of Participation" issued by Pearson Assured/IAAP - IFME/Eduqual,

UK

CAREER DEVELOPMENT

Building Your Self Esteem and Assertiveness Skills

Business Etiquette- Gaining that Extra Edge

Public Speaking: Presentation Survival School

Time Management: Get Organised for Peak Performance

Working Smarter: Using Technology to Your Advantage

Writing Reports and Proposals

Getting Your Job Search started

SALES AND MARKETING

Sales training: Overcoming Objections to nail the Sale

Sales Training: prospecting for Leads like a Pro

Customer Relationship Management (CRM)

Dynamite sales Presentations

Telemarketing: Using the Telephone as a Sales Tool

HUMAN RESOURCES

Business succession Planning

Business Decision Making

Employee Engagement in Organisations

Hiring for Success: Behavioural Interviewing Techniques

Neuro Linguistic Programming (NLP)

Conducting Effective Performance Reviews

Anger Management

Stress Management

Conflict Resolution

Team Building: developing High Performance Teams

Train the Trainer

EMPLOYABILITY SKILLS FOR THE NEW EMPLOYEES The essential rules for a successful on-boarding program

Orientation Handbook: Getting employees of to a good start

Diversity Training: Celebrating diversity in the workplace

Closing generation gap in the workplace

Hard case for soft skills

SUPERVISORY/ MANAGERIAL/ LEADERSHIP

Business Decision Making

Creating a top-notch talent management program

Lean Process Management

Knowledge Management

Creating and Managing your Corporate Brand

Balance Scorecard

Conference and event Management

Project Management and Risk Management

Total Quality Management

Coaching: A Leadership Skill

The Art of making Effective Meeting

Inventory Management

Human Resource Training: HR for non-HR Manager

Delegation: The Art of Delegating Effectively

Problem Solving and Decision Making

Change Management

BOOT CAMP

Business Management: Boot camp for business owners

Personal development Boot Camp

Creating a Google Ad Words Campaign

Managing the Virtual Workplace

Public Relations Boot camp

One-Size-Fits-All may not be true for every business neither do we profess this in

our training programmes.

OUR TRAINING KIT INCLUDES:

Advertorial with clearly defined training outcomes

Pre-assignment to assess the trainee expectation and preparedness

Customised workbook for each participant during training

Activities, games and assessments with on-going trainer support

Personal action plan guided by the trainer

Quick reference tutorial summarising the training program

Our customised training programs are aligned

with the larger goals of the organisation while

ensuring specific needs of the trainees.

BENEFITS FOR YOUR ORGANISATION:

Develop your key people to be a cut above the rest

Our quality training programs can be used to attract and retain quality people

Generate leadership potential and succession planning of the workforce

A cost effective way to improve workplace efficiencies

Our programs are accredited by internationally acclaimed awarding bodies

BENEFITS FOR THE LEARNER/TRAINEE:

Internationally recognised qualifications awarded by UK affiliated awarding bodies

Opportunities to upgrade academic and professional qualifications

The skills, knowledge, competencies and tools to be effective in jobs

Career enhancement

Practical forum and opportunity for networking

ACADEMIC AND CORPORATE TRAINING TEAM

Dr. STEYN HECKROODT | Corporate Trainer

Education: Doctor of Philosophy (PhD) in Business Management and Administration from

University of Stellenbosch - South Africa, Master of Business Administration (MBA) from

University of Stellenbosch - South Africa. Dr Steyn has more than a decade of experience in

teaching at various levels of University programs from being a Lecturer – Senior and Executive

Business Management (Strategy, Systems Thinking and Supply Chain) to a Senior Lecturer

Extraordinary and most recently the MBA course convener at University of Stellenbosch, South

Africa. In addition to his teaching experience, Dr Steyn has professional experience having worked

with companies such as Nyansa Africa (Pty) Ltd (Ghana), International Global Holdings (Pty) Ltd

and Lateral Dimensions, South Africa. Dr Steyn has published more than 25 journals and papers

and has authored a best seller book titled Strategic Thinking - Game Over (July 2013)

Prof. SAWAHIR SIDDIQUE | Associate Dean and Corporate Trainer Education: M.Tech. in Engineering Management from Manipal University, India. B.Tech. in

Mechanical Engineering from Anjuman Engineering College – Karnataka. Zawahir Siddique has a

career spanning fifteen years with an expertise in the domains of engineering and management

sciences. He has extensively travelled across various parts of the globe pursuing a career in

academic excellence. He has lived and worked in countries like India, UAE, Malaysia, South Africa

and have attended and presented research papers in various international conferences in UK,

Austria, UAE and Singapore. He has also organised International Study tours for MBA students to

Dubai, Kuala Lumpur and Singapore and conducted cultural assimilation workshops for

international students at University of Wollongong (Dubai Campus) and National University of

Singapore. Zawahir Siddique has also extended consulting services to schools and organisations

of diverse industry profiles. He has also conducted various training programs for Executive MBA

and Engineering students helping them enhance their employable skills apart from taking up

corporate training assignments in a wide range of topics in Leadership and Strategic

Management.

Prof. SAMPAT SREEDHARRAN | Associate Dean and Corporate Trainer Education: M.Phil. (Computer Science), M.Sc. (Psychology), M.C.A, M.B.A, B.Sc. (Mathematics).

Prof. Sampat Sreedharran has more than 16 years of experience in Teaching and Training in

Management subjects and soft skills in Engineering Colleges and Corporate in Chennai and USA.

Has Worked in leading business schools Amity Global Business School, Magnus school of Business,

Indian Institute of Planning and Management, Academy of Maritime Education and Training and

as senior trainer in Carnegie Mellon University, Pittsburgh, Pennsylvania, U.S. Prof. Sampat

Sreedharan is currently pursuing his doctoral studies with Bagwanth University, India and is due

for completion

in 2015.

Dr. RAMAN SUBRAMANIAN | Senior Faculty (Banking, Finance and Management)

Education: Doctorate in Management Studies, IIBMS, Mumbai, MBA - Finance from Bundelkhand

University, MBA - Banking Management from IIBMS, B. Com from Mumbai University, Certified

Anti - Money Laundering Expert and Certified Forensic Accounting Professional from the Forensic

Accounting Research Foundation, Pune. Dr. Raman possess 17 years of experience in the Banking,

Financial Services and Education industry and has held senior positions during his illustrious career

across the Banking and Financial Services

industry in India. He brings to the table years of Industry rich knowledge and experience of

practices in domains of Banking Services, Management Practices, Finance, Risk Management and

Insurance Management. He has served senior roles namely as Head - Collections Training and

Deputy Vice President at HDFC Bank, Vice President and Head - Fraud Risk Management at

Centurion Bank of Punjab, Regional Head - Risk Containment Unit at IDBI Bank. Dr. Raman has

also worked for multinational banks during his career with Standard Chartered Bank, ANS

Grindlays Bank managing several roles and responsibilities. His previous assignment was as an

Associate Professor with IILM Graduate School of Management. Doctoral Thesis and Dissertation:

- Understanding and Implementation of Risk Management in Financial Services, Banking and

Insurance Segments. Areas of Specialisation: - Finance, Accounts Banking Services Operations,

Retail, Corporate, SME Banking, Investment Banking, Financial Planning and Wealth Management,

Risk and Insurance Management, Marketing Strategies in Financial Products Distributions.

Dr. FARRY BRUCE JEFFREY Jr | Senior Faculty (Management)

Education: Post-Doctoral Fellowship in Clinical Microbiology from Grampian Royal Hospitals,

Aberdeen - UK, Ph.D. in Medical Microbiology from University of Aberdeen Medical School - UK,

Master of Medical Sciences in Clinical Pathology from University of Sheffield Medical School - UK,

B.Sc. Bio Chemistry from Sussex university - UK, FIBMS - Fellowship of Institute of Biomedical

Science in Clinical Bacteriology - UK, Professional Diploma in Hospital Infection Control from

Aberdeen College of Further Education - UK, Certificate in Patient Safety and Prevention of

Medical Errors from American Board of Quality Assurance and Utilisation Review Physicians - USA,

Diploma in Change Management, Stonebridge College - UK, Certified Total Quality Professional,

Certificate of Safety Management, IOSH – UK. Dr Farry Bruce has more than 2 decades of

experience in academic field having worked as tutor, lecturer and professor with various

institutions in UK and Middle East such as Open University - UK, Aberdeen Medical School

Department of Medical Microbiology. Forester hill, Aberdeen - UK, College of Health Sciences,

MOH, Jeddah - Saudi Arabia, College of Health Sciences, King Abdul-Aziz University, Jeddah -

Saudi Arabia, University of Bolton, UAE University, Al Ain. In addition to his teaching experience,

Dr Farry Bruce has also been in employment holding senior positions with hospitals in the region,

most recently as the Executive Director (Expert Rank), Saqr Hospital. RAK. UAE.

YOUSSEF A BEYDOUN | Management Trainer (Supply Chain Management and Logistics

Specialist)

Education: Ph.D., D.Phil. (ABD), UGSM-Monarch Business School, Switzerland – Expected

Graduation - 2015, MBA, Strategic Management, Davenport University, Dearborn, Michigan, 2003,

BSc, Sociology -1985. Prof. Youssef has more than 25 years of experience in teaching, training,

human resource management, community affairs, procurement, project management and cargo

control. Served as the Deputy Mayor of Dearborn, Michigan, USA for nine consecutive years.

Responsible for managing the daily operations of a city covering an area of 25 square miles with

more than 100,000 people within a metropolitan region of 300,000 populations. Directed a staff

of over 1100 employees. He has also been the Chief of Staff for the Team of consultants that

worked in the newly developed Procurement Assistance Centre, within the Iraq Ministry of

Planning under the leadership of the Minister of Planning, Dr. Ali Babban, and the overall direction

of Prime Minister Nouri Al- Maliky. He has also served as the Adjunct Professor, Hamdan Bin

Mohamed e-University (HBMeU), Adjunct Professor, Dubai Men's College, Senior Lecturer

Canadian University of Dubai GAYANI DE ALVIS-Management Trainer (FMCG/Retail Industry

Specialist).

JEREMY CURTIS | Management Trainer, UK

Education: Ph.D. and M.Ed. Education, The Nottingham Trent University, UK. Jeremy Curtis is a

consummate professional with international experience as a trainer in a wide range of fields,

including management, business administration and customer care. His strong interpersonal skills

engage participants and motivate them to explore management principles and practice, then

examine how these can be applied in each participant's own work environment. Jeremy is a

proficient communicator and illustrates his work with plenty of real examples. His approach

captures the enjoyable element of professional development as well as the serious side of how

participants can embed their learning and add value to their own business operations. Jeremy has

served in senior executive positions with various education enterprises and authorities including

QCA, Cambridge international and Edexcel.

KEN WRIGHT (ChMgr and FCMI) | Management Trainer, UK

Education: BA (Hons) Management and Leadership and Master’s degree in Strategic Management

and Strategic Marketing and Certificate in Education, London University; Chartered manager

(ChMgr), Chartered Management Institute (FCMI). Ken commenced employment within the

Hospitality and Leisure Industries, achieving executive status with senior management

responsibilities for procurement, management, business development, product development,

inventory control systems, and process management to achieve clearly stated objectives. A

recognised leader in corporate training, with many exceptional testimonials. Known for his

capability and capacity to craft and blend seamlessly corporate visions, missions and aims into

seamless operational efficiency and competence effectiveness. Having the knowledge, insights

and expertise's to move effectively through corporate functionalities, with a high degree of

confidence

and impact.

Dr. K. ABIRAMI DEVI | Senior Faculty (Finance and Management)

Education: B. Com from Chennai University, M. Com from University of Madras, M.Phil. from

Madurai Kamaraj University, Ph.D. from University of Madras, B.Ed. from Annamalai University,

PGDPM from Central University, Pondicherry, CFA from Towson University, USA. Abirami possess

16 years of experience in the education industry and holds senior positions in academic teaching

and administration. Abirami has rich experience in teaching and served senior roles namely

Curriculum Development Director and Deputy, Chairperson of the Department of Business

Administration and Management Information Systems, Jubail University College (Saudi Arabia),

Regional Coordinator (Research Initiative) / Faculty / lecturer at ICFAI National College (India) as

well as corporate stints with Everonn Systems (India) as Senior Manager.

Dr. SURYA PRAVEEN | Senior Faculty (Management)

Education: D.M.S. (Doctorate in Management Studies), PSBM, India (Accredited by German

Accreditation Counsel), M.B.I.S - Victoria University, Melbourne, Australia, B.G.C.C – Victoria

University, Melbourne, Australia, BPR (Business Process Re-Engineering) – SAP, Australia, B.E.

(Mechanical Engineering) – Sethu Institute of Technology, India. Dr Surya Praveen possesses over

17 years of cross functional experience as General Manager, Deputy Academic Head of Business

Schools, Programme Coordinator, Teaching, Training and Operations Manager in Education and

Corporate Sector. Leading and trained over 3000 young people and professionals across Australia,

India, Singapore, Malaysia and UAE in entry to high end level market skills in service and

manufacturing industries which enable them to realise their potential. Worked with people across

the strata, from Chairpersons and Managing Directors to clients, party partners, and have thus

developed ability to really understand what people want and how to work with diverse, multi-

functional teams. All throughout career, been involved with all kind of people from diverse

backgrounds. Innovation and constant learning are mantras and quality; on-time delivery is his

trademark.

Prof. KETAN DHRUV | Senior Faculty (Finance)

Education: CMA, CMA, CFA (ICFAI, India), B. E. (Chemical) from Manipal Institute of Technology,

B.Ed. from IGNOU, pursuing Masters in Finance and Banking from University of Wollongong,

Dubai. Prof. Ketan Dhruv has more than 21 years’ experience in investment banking, corporate

finance, teaching and training. He had worked with several large corporate firms in India, UAE and

Oman, his last assignment was as the Executive Director of Alpen Capital ME LTD. Prior to Alpen

Capital he had worked with Emirates Financial Services as their Vice president, with KPMG in Oman

and with Lazard India. Was involved with Management Institutes such as S. P. Jain Institute of

Management and Institute of Management Technology, Dubai as faculty and in providing

workshops and guest lectures in areas of Financial Management, M&A, Valuations, and Private

Equity etc. to their MBA and Executive MBA cohorts. He also conducts NCC, UK (QCF Level and)

Program for Financial management and Certified Management Accounting Training Programs.

MUFTI AZIZ UR REHMAN | (MA, CSAA, CIPA) Islamic Banking and Finance Master

Trainer (AAOIFI Certified Trainer)

Education: Certified Islamic Professional Accountant (CIPA) from Accounting and Auditing

Organisation for Islamic Financial Institutions (AAOIFI), Kingdom of Bahrain, Associate Sciences

Degree in Islamic Banking, from Al Khwarizmi International College Abu Dhabi, UAE, Certified

Sharia Advisor and Auditor (CSAA), from Accounting and Auditing Organisation for Islamic

Finance Institutions (AAOIFI), Kingdom of Bahrain, Specialisation in Fiqha, Ifta and Judiciary,

(Mumtaz (Excellent) - leading to Mufti Status) from Darul Uloom Haqqaniya, Master in Islamic

Studies (First Division) from Gomal University, with "Equivalency Certificate of Master" by the

Ministry of Higher Education and Scientific Research of United Arab Emirates. With over 22 years

of experience in Shariah and Islamic banking, advisory and Consultancy positions, Mufti Aziz Ur

Rahman represents a rare breed of Shariah scholars, who is able to combine the best of

contemporary finance with Islamic Jurisprudential Principles He is presently working as Sharia

Manager with a leading Islamic Finance company and also as a Sharia Advisor for Islamic GDP

(Global Distribution Platform) London - UK.

TESTIMONIALS After reading BLUE OCEAN STRATEGY, you will never again see your competition in quite the

same light. Kim and Mauborgne presented a compelling case for pursuing strategy with a creative,

not combative, approach. Their emphasis on value innovation and stakeholder engagement alone

make this book a must-read for both executives and students of business.

– Carlos Ghosn, President and CEO, Renault and Nissan Motor Co., Ltd.

Excellent programme with good learning experience in the two days, it was a very interactive

programme. I really enjoyed attending. I would like more programmes conducted by Dr. Steyn.

Really great

– Al Masraf, UAE

This letter of commendation is served to Westford School of Management for outstanding

facilitation done on the Emirates NBD Certified Manager Program (CMP) during 2015. Emirates

NBD appreciates Dr. Steyn Heckroodt efforts in contributing towards the success of CMP program.

Westford School of Management is an approved partner to deliver Management Development

Programs.

– Emirates NBD, UAE

We found the workshop very informative with the contents expertly delivered by Mr. Siddique

through rich content workbook, experiences, group discussions and role-plays.

– ADNOC, UAE

Applying to the Westford School of Management to undertake my MBA at the Cardiff

Metropolitan University was one of the best decisions I’ve made. The leadership and faculties at

Westford ensured a family feel environment and were committed to my success. The skills and

knowledge I have gained from obtaining my MBA are invaluable and have helped me both

personally and professionally throughout and beyond my learning experience.

– Grant Randall, Regional Sales and Marketing Director, TAS ME LLC,

Opting for HND in Westford school of management was one of the best decisions of my life. From

the academics to fun events I have always enjoyed the journey in Westford. Westford has given

me a lot of good friends among the students as well as the faculties. The faculties and the

management had always been very cooperative and helpful. Thanks a lot Westford School of

Management for such an awesome HND journey filled with lots of opportunities to improve

myself and explore the business management world. Looking forward for my further studies with

you soon.

– Ahmed Khan, Higher National Diploma Student (2014-2015)

Training is the heart of the matter in a progressive industry and behavioural change of employees

after successful training is the benchmark to assess the achievement of all training outcomes

envisaged. ‘Train-Assess-Train’ is the basic philosophy of any learning cycle and the learning curve

of all participants can be gauged by observation of their change in work behaviour, with enhanced

performance levels.

We look forward to an enduring association with your esteemed organisation in future.

Thanking You,

Samras Mayimi

Executive Director – Head of Business Strategy

Westford School of Management FZ LLC