Professional Networks rebrand
1
1 The Guardian Professional Networks rebrand Registration page conversion rates increased to 32 - 57% (from 23% average) Online advert ctr range from 0.15 – 5.38 across all 15 networks Membership grew 27% YOY post rebrand
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Transcript of Professional Networks rebrand
1
The Guardian Professional Networks rebrand
Registration page conversion rates increased to 32 - 57% (from 23% average)
Online advert ctr range from 0.15 – 5.38 across all 15 networks
Membership grew 27% YOY post rebrand