Is Content still King?

By Paul Coyne

Future Perspectives & International Trends in Learning and Development - From Learning Management Systems to

Personal Learning Networks

Access to quality content to enhance knowledge work

Emerald Group Publishing.

Providing quality learning content is always a challenge.

Perhaps more so in the digital, social and mobile era.

In this era is content still king?

What are we talking about?

Knowledge work?From Authority to EngagementInformation Overload or Filter Failure?Moving forward

Knowledge Work?

“The most important contribution management needs to make in the 21st century is... ...to increase the productivity of KNOWLEDGE WORK and the KNOWLEDGE WORKER

Peter Drucker, Management Challenges of the 21st

Century, 1982.

For the 20th century Knowledge worker content was King.

Go to classRead BooksWrite Books

“The most important contribution management needs to make in the 21st century is... ...to increase the productivity of KNOWLEDGE WORK and the KNOWLEDGE WORKER

Peter Drucker, Management Challenges of the 21st

Century, 1982.

Tim-Berners Lee.

“In the era of social media, people use technologies to get what they need from each other not traditional institutions.”

Charlene Li & Josh BernoffGroundswell: Winning in a World Transformed by Social Technologies

(2008, Harvard UP)

Knowledge work 2.0 is collaborativeSources of content are social

But what does this mean for the knowledge worker?

You may have heard the phrase “Information Overload”.

‘We have reason to fear that the multitude of books which grows every day in a prodigious fashion will make the following centuries fall into a state as barbarous as that of the centuries that followed the fall of the Roman Empire

Information Overload is Not New

Adrien Baillet (1685) Reading Strategies for Coping with Information Overload.

A. Blair. 2003. Journal of the History of Ideas. 64:11-28.

The Paradox of Choice

Barry Schwartz, The Paradox of Choice, 2004

Effectiveness

Filter Failure or Information Overload?

The Peer Review process evolved to manage Enlightenment Information Overload

Filters for 21st Century Knowledge Workers

Build Networks

Provide Context.

Encourage digital literacy

Content + Context is King. Three takeways

Value and encourage contribution, peer review and recommendation. Build professional social networks for learning and content distribution internally and externally

Integrate Mentoring/Personal support to provide context to content

Support digital literacy in your organisation – verifying sources, attributing your ideas,

references

Images : Mostly iStockphoto.Knowledge work and Knowledge workers : Peter DruckerWeb : Tim berners-LeeFilter Failure : Clay ShirkyParadox of Choice : Barry SchwartzPeer review: History of Peer Review | eHow.com http://www.ehow.com/about_4696702_history-peer-review.html#ixzz12E0D3E00