Productivity, Gamification, and SharePoint 2013Christian BuckleyEvangelist and SharePoint MVP, Axceler

Productivity, Gamification, and SharePoint 2013

What we’ll cover today:

• What is Gamification?

• Why focus on Productivity?

• Key productivity features in SharePoint 2013

• Why SharePoint should be expanded to include Gamification as a way of improving productivity

About ChristianChristian Buckley, Director of Product Evangelism at Axceler

• Microsoft MVP for SharePoint Server

• Prior to Axceler, worked for Microsoft, part of the Microsoft Managed Services team (now Office365-Dedicated) and worked as a consultant in the areas of software, supply chain, grid technology, and collaboration

• Co-founded and sold a software company to Rational Software. At E2open, helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), onboarding numerous high-tech manufacturing companies, including Hitachi, Matsushita, Cisco, and Seagate

• Co-authored ‘Microsoft SharePoint 2010: Creating and Implementing Real-World Projects’ link (MS Press, March 2012) and 3 books on software configuration management.

• Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com

About Axceler

Improving Collaboration since 2007Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms

Delivered award-winning administration and migration software since 1994, for SharePoint since 2007Over 3,000 global customers in 45+ countries

Dramatically improve the management of SharePoint

Innovative products that improve security, scalability, reliability, “deployability”Making IT more effective and efficient and lower the total cost of ownership

Focus on solving specific SharePoint problems (Administration & Migration)

Coach enterprises on SharePoint best practicesGive administrators the most innovative tools availableAnticipate customers’ needsDeliver best of breed offeringsStay in lock step with SharePoint development and market trends

Business Problems

Adoption issues

Weak usage of taxonomy and templates

Poor collaboration

Slow to realize benefits of SharePoint investments

Why Focus on Productivity?

What is Productivity?EngagementEncouragingCollaborativeLoyaltyMotivatingRetentionCompellingSatisfyingFansAdvocatingEvangelism

Why focus on Productivity?

To simplify the interface into SharePoint

To better align end user activities with the needs of the business

To better streamline business processes

To get more out of SharePoint

Faster employee on-boarding and training

More business output

More usage of the platform

Faster realization of the financial investments you’ve made in SharePoint

The result?

The most challenging part of any SharePoint deployment is figuring

out how to help users to be productive

once they are on the platform

Productivity Goals

Engagement

Retention

Motivation

Innovation

(depth)

(loyalty)

(inspiration)

(value)

The Four Facets of Productivity

6 Key SharePoint 2013 Productivity Features

Making end users more productive

The App Model

Making end users more productive

The App ModelMy Tasks (Content Aggregation)

These images courtesy of Liam Cleary (@helloitsliam) and http://www.khamis.net

Making end users more productive

The App ModelMy Tasks (Content Aggregation)Activity Feeds

Making end users more productive

The App ModelMy Tasks (Content Aggregation)Activity FeedsProjects and Deadlines

Making end users more productive

The App ModelMy Tasks (Content Aggregation)Activity FeedsProjects and DeadlinesSimplified Sharing

Making end users more productive

The App ModelMy Tasks (Content Aggregation)Activity FeedsProjects and DeadlinesSimplified SharingCommunities

Image borrowed from the SharePoint 911 team at Rackspace

The Yammer Question

The Yammer Question

Reasons why some organizations are looking at Yammer rather than SharePoint:

Current users may ignore SP2013 or O365 advances because their current systems are “good enough” Prospective users may be overwhelmed by all of the new features and options, and just don’t know where to beginYammer is just an easier model to understand

The Challenge of End User Engagement

Technology acceptance model

External variables

Perceived

usefulness

SimpleTo use

Personalattitude

Intention to use

Actual system

use

The Gamification influence point!

Source: Technology Acceptance Model (TAM) by Fred Davis 1985, as presented by Jussi Mori, Peaches (@jussimori)

“The addition of game mechanics to a site or application allows you to layer more compelling user experiences into existing activities.

“These gamified activities address and satisfy basic human desires, creating the addictive experiences that motivate users to take specific actions, and to return more frequently.”

BunchBall, Gamification 101: An Introduction to Game Dynamics

People have fundamental desires for reward, status, achievement, self-expression, competition, and altruism, among others. These desires are universal, and across generations, demographics, cultures, and genders. By wrapping the appropriate set of game mechanics around your website, application, or community, you can create an experience that drives behavior by satisfying one or more of the following human desires:

BunchBall, Gamification 101: An Introduction to Game Dynamics

Status Reward Competitive Nature Altruism Self

ExpressionsAchievemen

t

“Gaming” the System: The ugly side of statistics and KPIs

Implementing Gamification Principles in SharePoint

Adam Sarner, a Gartner analyst, has projected that over 75 percent of Fortune 1000 companies will undertake some kind of online social-networking initiative for marketing or customer relations purposes by 2014.

BunchBall, Gamification 101: An Introduction to Game Dynamics

Gamification influences behavior through the use of key concepts

Game designCustomer Loyalty programsBehavioral economicsCommunity management

Can be used across a broad spectrum of situations where individuals need to be motivated or incentivized

BunchBall, Gamification 101: An Introduction to Game Dynamics

Business Value of

Gamification

When more people participate• Improve collaboration• Improve individual motivation• Speed up learning process• Improve system/content

analytics• Drives brand awareness

Case Study

A global computer manufacturer launched a Facebook campaign to build out a community for tech-focused college students, with the goal of promoting their educational computing site. They created a gamified Facebook app that offered a chance to win a $5,000 scholarship and free laptop. Students received points for registering, by inviting friends, creating groups, and by posting on their Facebook wall. Six weeks after launch, they increased participation by 1000%. Other metrics included:

1 in 3 checked out their product reviews1 in 3 promoted the Facebook app1 in 3 posted their award to a new level1 in 3 visited the educational computing site1 in 4 recruited friends to help them1 in 5 made the laptop their Facebook profile picture for a day1 in 6 participants wrote and submitted an essay

BunchBall, Gamification 101: An Introduction to Game Dynamics

AOL took a conjoint approach to understand the DNA of comments within their sites. They looked at:• fact based comments• clarity of thought• original article criticism• name (full name, nicknames, anonymous)• icon (author picture, avatar)• adherence to party lines• grammar

Richard Heseltine, AOL, from January 2013 Emerging Media Conference (EmMeCon)

AOL’s analysis showed what  people cared about: • style --  7% (not very  important) • individual  substance -  14%  mildly important • community involvement -- 19% somewhat important• personal identity --- 19% somewhat important• relationship to content - 42% very important

Does this really work?

World class companies have introduced Gamification imperatives and have measured the following improvements on different user behavior levels:

• 500% increase in user comments and activity in the Intranet• 140% increase time on site• 600% gain in shop clicks• 2000% surge in social sales• 60% increase in Employee engagement• 250% growth in training compliance

Source: Five Key engagement imperatives whitepaper from Badgeville, as presented by Jussi Mori, Peaches (@jussimori)

of commenters are replying to other people

70%This shows that successful platforms need to

drive that first round of comments – engage the most passionate people out there.

Interesting stat:

Gamification principles

The overall goal of gamification is to reach business goals by

driving engagementimproving collaborationinstilling a sense of community

“At its core, gamification applies game mechanics to non-game activities to prompt specific behaviors. In a business context, gamification is the process of integrating game mechanics and dynamics into a website, business service, online community, content portal, marketing campaign, or even internal business processes, in order to drive participation and engagement by target audiences.”

BunchBall, Gamification 101: An Introduction to Game Dynamics

Game mechanics are the actions, processes, and control mechanisms used to “gamify” an activity. Game mechanics are what drive the gamification activities.

Game mechanics:PointsLevelsChallengesVirtual goodsLeaderboardsGifts and charity

Game dynamics:RewardsStatusAchievementSelf-expressionCompetitionAltruism

BunchBall, Gamification 101: An Introduction to Game Dynamics

Competition and gamification activities surround us in our daily lives

Gamification principles

The SAPS rewarding principle:

S = Status: Bragging rights about a certain status. Classic examples are Badges and Leader boards.

A = Access: Giving privileged access to players. For example fast access lane for the airport check in if you own a bonus card and gained a certain amount of bonus points.

P = Power: Giving “power” over other players in the environment. For example forum moderators.

S = Stuff: Tangible objects to win. Everyone likes freebies and giveaways. However the “Stuff” rewards are the least important rewards of all.

From a presentation by Jussi Mori, Peaches Industries (@jussimori)

Gamification principles

Smooth on boarding processes:

Action

Rewards

Action

Action

Reward

Join / Engage/ Interact with the real world

Invite friends

From a presentation by Jussi Mori, Peaches Industries (@jussimori)

Extending Your Productivity Strategy in SharePoint

Ideas for Using Gamification

• Create avatars for users who develop and earn XP by attending courses, watching e-learning content and participate actively in the community

• Create monthly challenges to improve your Intranet

• For example, monthly challenges for End Users to create a list or library templates which improves collaboration. Rewards such as getting a day off or free dinner for two.

• Make your MySite profile like a Company Hero Avatar.

• Everything you do in the intranet will be rewarded by points which develop your avatar further. You raise levels and with higher levels you can get elevated privileges or recognition.

From a presentation by Jussi Mori, Peaches Industries (@jussimori)

Some gamification and behavior platforms which offer APIs

From a presentation by Jussi Mori, Peaches Industries (@jussimori)

For more of a dev perspective with detail on APIs, I recommend a presentation by Adis Jugo, Beyond Social, available on SlideShare

Best Practices

Living and breathing the social workplace by Daniel Kraft, NewsGator

Living and breathing the social workplace by Daniel Kraft, NewsGator

Key Questions for Best Practices

Does your platform align with your business goals?

Are the games relevant to your users

and activities?

What are your short-term and long-term goals for these methods?

What does a successful implementation look like at your organization?

Thank you!

Contact me

Order your copy at http://oreil.ly/qC4loT

Christian Buckleycbuck@axceler.com+1 425-246-2823@buckleyPLANETwww.buckleyPLANET.com and http://info.axceler.com

Resources:• Beyond Social, Adis Jugo (dev presentation)• Living and breathing the social workplace by Daniel Kraft• Gamification 101: An Introduction to the Use of Game

Dynamics to Influence Behavior (white paper, Bunchball) http://bit.ly/YmDvlB