05 mary buckley
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Transcript of 05 mary buckley
Presentation to the BMW Regional Assembly
Mary BuckleyManager, Regional Development & Property Division
“Winning Investment and Innovation in the BMW Region”
Format• Highlights of FDI
• FDI in the BMW Region
• FDI Competitive Changes
• Strategy for the BMW Region
• Property Solutions
• Challenges for the Future
• Vision for Ireland
Highlights of FDI
• 1,054 companies employing 129,000 people
• Top pharmaceutical companies
• Exports of €72 billion and Irish economy expenditures -
over €18 billion
• World’s largest exporter of software
• New digital businesses e.g. Google, eBay
• Some of most advanced technology in the world e.g.
Intel, Wyeth and many more
• Ireland – “the most globalised economy”
(AT Kearney / Foreign Policy magazine)
FDI in the BMW Region• There are 197 IDA client firms
employing 26,467 people
• Target of 50% Greenfield jobs into the BMW.
• Target Sectors:-ICT-Pharmaceuticals-International and Financial Services-Engineering
• BMW is winning investments at the high end of the quality spectrum
FDI Competitive Changes
• Fast paced globally networked economy
• Significant growth in global location options for investors
• Mobile manufacturing investments into Europe are declining
• Services investments of growing importance
• Irish costs and expectations have changed
FDI Competitive Changes
IDA’s Response to change in the FDI marketplace:
• Win new ‘greenfield’ investment with a good regional spread. Ireland is competing for more complex, higher value, knowledge-based activities in both manufacturing and services
• Upgrade and deepen the existing base of companies by winning additional functions or greater competencies e.g. R&D, sales and marketing and supply chain management
FDI Competitive Changes
IDA’s response to change in the FDI marketplace:
• Property development and regional infrastructure
• Education, skills & research initiatives to strengthen companies
• Networking, partnerships and cluster initiatives
What Today’s Investor Seeks
• Human Resources
• World Class Infrastructure:
– access, energy, telecoms
– environment and waste
– property solutions
– business services
– attractive lifestyle and amenities
– clusters of similar and supporting businesses
• The Right Attitude
Ireland’s Market Share of FDI 2001/2003
Share Top Location
Software 28% Ireland
Shared Services Centres 61% Ireland
* Pharma & Med Tech 63% Ireland
* ICT 9% C. Europe 55%
Contact Centres 21% UK 33%
R&D projects 9% UK 25%
* Manufacturing
Source: Buck Consultants (BCI), 2004
IDA Regional Strategy
NSS - Gateways & Hubs Aim – BALANCED REGIONAL DEVELOPMENT
• Address the unevenness of distribution of overseas companies across the country
• Based on
-Critical Mass
-Infrastructure
-Regional Planning Guidelines
• Stimulate resources “Regionally” towards a national goal
• IDA regional structure embedded
Strategy for the BMW Region
IDA’s approach to promoting and developing the BMW region
• Influencing / Partnership role, ensuring the local environment is right for FDI
• Promoting the BMW region as the location of choice for overseas companies
• Researching and attracting new areas of business to build on the regions capabilities
• Finding appropriate replacement investments for the region
Research and Innovation
• Build academic research capability
• Substantially grow MNC R&D
• Develop “connectedness” between the two
Strategy for the BMW Region
IDA doing this in two ways:
• Working in partnership with SFI, HEA and 3rd level colleges to bring business partners to CSET’s, research clusters and groups
• Working with MNC’s to bring academic groups together to develop industry focused research initiatives
Strategy for BMW Region
Property Solutions
• IDA is making the necessary long-term provision for the region in terms of property
• Investment over €50 million in high quality business parks in the period 2000-2003
• Top quality buildings from the private sector
• Choice of available space and serviced sites
• 17 Flagship IDA Business & Technology Parks
IDA Business & Technology Parks in the BMW Region
• Galway• Loughrea• Tuam• Ballinasloe• Cavan• Mullingar• Roscommon• Athlone• Tullamore• Portlaoise• Drogheda• Dundalk• Sligo• Letterkenny• Castlebar• Westport• Monaghan
Drogheda
Dundalk
Galway Athlone
Sligo
Ballinasloe
Castlebar Westport
Letterkenny
Tullamore Portlaoise
Mullingar
Monaghan
Roscommon
Cavan
Tuam
Challenges
• Companies will select those locations that enable their
business to succeed in international markets.
• The Region must compete internationally
• Resources must be mobilised regionally, not locally
• The Region must prioritise and act cohesively
• Academic and business collaboration for innovation
and research. Constant upskilling
• Partnerships are essential
A Vision for Ireland
To be a world-leading society as reflected by:
• A knowledge-based economy with world class infrastructure and services
• At the forefront of technological innovation
• In top three competitive economies in world
• People committed to lifetime learning
• Socially inclusive and cohesive nation
• The highest environmental standards
THANK YOU