Product strategy:
description
Transcript of Product strategy:
Product strategy:
The proposed product is likely to look like this
Shredded Baked chicken in potato slice • Chicken will be shredded and mix with coconut,
red ginger, chili pepper, green onion, salt, lemon powder.• Gently placed onto the baked potato.• Wrapped up in handcrafted baskets with banana
leaf cover in the interior basket.
Target market
strategy:• Since operation will take place on campus it is likely that your target market would be the Faculty, staff, and students of COM-FSM
Promotion strategy:
Bake Sale
“Gain your daily protein by a bite of our shredded baked chicken in potato slice”
Date: 00/ 00/ 00
Time: 00:00
Island Chicken
In front of Business Administration Division Special (advance) order by calling: (691)-320/920-2511 B U 250
1.) Flyer
Pricing strategy
Total cost of ingredients= $67.60Total cost of ingredients/1-25% (Markup)/40(expected amount to be produced) $67.60/1-.25=$90.13/40(expected amount to be produced)= $2.25
Stores Retail price(Ray & Dor’s): Chicken $25.95/cs.
(Ray & Dor’s): Onion($1.35*4lbs) $5.40
(Palm Terrace): lemon powder $6.95/ea.
(Palm Terrace): Red Ginger $2.35/pk.
(Palm Terrace): Potato($1.19/lb*20lbs) $23.80
(Palm Terrace): green onion $1.15/ea.
(Ellen’s Market) Coconut $2.00