PRODUCT DESIGN

STRATEGY

By :

Suniel kumar

Aravind

Niki Benn

Design drives innovation,

Innovation powers brands,

brands build loyalty,

and loyalty sustains profits. If you want long-term profits, don’t start with

technology —Start with design.

Innovation = Invention x

Implementation

•Product design is the process of

creating a new product to be sold by a

business to its customers.

•A very broad concept, it is essentially

the efficient and effective generation

and development of ideas through a

process that leads to new products.

Definition

Product design must support product manufacturability (the ease

with which a product can be made)

Product design defines a product’s characteristics of:

Product Design

•appearance, •materials, •dimensions,

•tolerances, and•performance standards.

New Product design strategy

Why develop New

Product ? To create stars and cash cows for the future

To replace declining product

To take advantage of new technology

To defeat rivals

To maintain/increase market share

To keep up with rivals

To maintain competitive advantage

To fill gap in the market

Examples of New Product

Development

Worlds Smartest Motor Cycle Helmet with

Heads up display, Rear View Camera &

GPS Navigation

Flameless, Rechargeable USB Lighter that

is Wind Resistant, Always Lit and Doubles

as Storage for your computer files that fits

in a lighter - reinvented