Principles of Marketing MGT307

Principles of MarketingMGT307Product Mix & Product Lines of:

Product MixSet of all products that a company offers.ITC Product mix:CigarettesCigarsSafety MatchesIncense Sticks (Agarbattis)ConfectionaryStationaryHotelsFoodsPersonal CareLifestyle RetailingProduct Mix width : ~10

Product LineSet of closely related products under product mix.We will consider the following Product Lines under ITC Limited :CigarettesConfectionaryHotelsStationaryWe will not consider all product lines in the ITC product mix, for the sake of simplicity. (and of course for saving time too)CigarettesCigarette Brands:Gold flakeLucky strikeClassicNavy cutPlayersScissorsCapstanBerkeleyBristolFlakeSilk cutDuke & royal

Cigarettes are available in packs of 10 sticks in Indian Market.Length of this product lineConfectionary

ConfectionaryFruitee Fun Range:Wild BananaPineapple punchOrange JoshMango DeliteCoffee Toffee Range:CoffitinoCANDYMAN Range of Products:

Latest Additions:Natkhat MangoMaha MangoChoco Double EclairsLacto Crme Centre(June 2008)Tofichoo Strawberry(early 2009)Crme Lacto (launched 2013)

Mint-O Range of Products:

Mint O gol ( Normal & Green Mango)Mint O fresh EucalyptusMint O Ultra Mintz (Sugarfree) (Pepper Mint Flavour)Hotels

HotelsHotel Grand Chola ChennaiHotel Maurya New DelhiHotel Maratha MumbaiHotel Gardenia BangaloreHotel Windsor BangaloreHotel Grand Central MumbaiHotel Sonar KolkataHotel Kakatiya HyderabadHotel Rajputana JaipurHotel Mughal AgraWelcome GroupITC also have Sheraton Hotel Chain and 54 hotels in Fortune Hotel Chain having 4446 rooms,serving to 41 cities across India.It also owns Welcome Heritage Hotel Chain. Stationary

StationaryColor Crew Range of Products:Wax CrayonsJumbo - 12 Jumbo - 24Long - 12Long - 16Regular - 12Color Pencils (Pack of 12 shades)Regular Pencils Hexagonal PencilsSketch PensPack of 12 ShadesClassMate Range of Products:Pens B QwickB FineB NeatB PositiveVoltUVORadeonGenghisGel PensGelofunOctaneCryptonAttilaTrojanStationaryClassmate Range of Products:Notebooks Long BooksPractical booksDrawing BooksReminder PadsPencilsConventional Hexagonal PencilsClassmate Carbon Black (Super Dark)Classmate Trilobe (Only in 2B Shade)Clutch PencilsClassmate Da Vinci (0.7 mm tip)Classmate Fine Script (0.7 mm tip)ErasorsSharpnersConventional SharpnersLong Point SharpnersPrecision InstrumentsInvento (Premium Segment)Invento CompassInvento Exam KitVictor (Beginner Segment)StationaryPaper Kraft Range of Products:Business Paper (70 & 75 GSM)NotepadsMulti Subject Notebooks (70 GSM Paper)Hard Cover Soft CoverDifferent Binding formats are availableHighlightersPink Blue GreenYellowOrangeMarkersPermanentRed BlackBlueGreenWhite BoardRed BlackBlueGreenMarker InksPermanentWhite Board

Foods

FoodsAashirvaad Product Range:AttaMutigrain AttaSoyaChanna (Gram)OatMaizePsyllium HuskWhole Wheat AttaSelect Atta (100% MP Sharbati Wheat)SaltSpicesChilliCorianderTurmericPickle Chilli Powder (Andhra Market)Sambar & Rasam Powder (Tamil Nadu Market)Instant MixesRava IdliRice IdliRice DosaGulab JamunReady MealsDal MakhaniPalak PaneerNavratan KormaRajma MasalaAloo MatarPav BhajiPindi ChannaMatar PaneerYellow Dal TadkaPongalFoodsBingo Product Range:Potato Chips(Yumito)Premium SaltedInternational Cream & OnionRed chilli bijliMasala RemixJuicy Tomato KetchupFiery Red TomatoOye PudinaMad Angles (Khakhara Base)Tomato MischiefChilli DhamakaAchaari Masti Masti ChaatTedhe MedheNo Varients TanglesMasalaSaltedSunfeast Product Range:PastaCheeseChicken DelightMasalaPizza StyleSour Cream OnionTangy TomatoTomato CheeseYippee NoodlesMagic MasalaClassic MasalaChinese MasalaFoodsSunfeast Product Range(Contd.):Biscuits Dark fantasy Choco fills Chocolate & Vanilla Dream Cream Chocolate Vanilla Strawberry Vanilla Butterscotch ZingMarie LightOriginal OrangeOatsSweetn SaltNice(Coconut Biscuits)Special Cookies Kaju BadamSpecial CreamsPineappleOrangeChocolateElaichiMilky MagicGlucose BiscuitsSnacky (Salted Biscuits)Salted MastiChilli Twist

FoodsKitchens Of India Product Range:Vegetarian CurriesPaneer DarbariMirch Ka SalanMughlai PaneerPaneer MalaiDal BukharaNon Veg CurriesChicken ChettinadMalabari Chicken stewMurgh MethiChicken DarbariBiryanisHyd. Mutton BiryaniBohri BiryaniNoormahal BiryaniYakhni PulaoHalwasHazoori Petha HalwaJodhpuri Moong Dal Ka HalwaMasala MixesPaneer MakhaniVegetable BiryaniButter ChickenChicken CurryMutton KolhapuriHyd. Chicken Biryani

A Shelf-Stable Range is also available in market(Under Kitchens of India brand).Presentation by:Mahesh Kumar Gandhi11BEC0014