PRODUCT LINE OF VIDEOCON

Presented By:

Mahendra D. Khairnar

&

Swapnil G. Malve

Founder: Nandalal Madhavlal DhootFounded:1979Headquarter: Aurangabad, Maharashtra, INDIAWebsite: www.Videocon.com

Experience Change

Product:“A product is anything that can be offered to a market for attention, acquisition use or consumption that might satisfy a want or a need.”

.

Product line: A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.

Product length: It refers to the total number of items the company carries within its product lines.

Product width: It refers to the number of different product lines the company carries.

Product depth: It refers to the how many variants are offered of each product in the line.

Product Line of Videocon

VIDEOCON

Consumer Electronic/Home appliance

Oil & Gas

Power Telecommunication

DTH Mobile Phone

Consumer Electronic/Home Appliance

Refrigerator

Washing Machine

Air Conditioner

Oil & Gas

Videocon owns a 25% stake in the Ravva joint venture.

Ravva oil field with one of the lowest operating costs in the world producing 50,000 barrel of oil per day.

Engaged in exploration activities in oil & gas field I Brazil, Mozambique, East Timor, Oman & Australia

Power

Telecommunication

DTH

Mobile Phone

1) In November 2009 Videocon launched it’s new line of Mobile phone.

2) In February 2011, Videocon Mobile phone launched the

revolutionary concept of Zero Paisa per Second

Smartphone

Tablet

Smartphone

A48 A53

Tablet

VT77CVCT45C0

Thank You