Product information

Created by The North Carolina School of Science and Math for North Carolina Department of Public Instruction.

You probably see around 1,700 advertisements a day

You don’t need to spend a lot on marketing to be visible

You have to believe in your product

What makes you different?

‘If I had asked people what they wanted, they would have said faster horses.’

- Henry Ford

Sometimes you just need a new twist on an old idea

Care

• Employs more people who make under $10/hr than any other company in the US.

• Customers are less satisfied with service at Walmart than other similar stores.

• Sells healthy, organic, and natural products• Sells no artificial colors, flavors, or

preservatives• Has a whole planet foundation that

contributes to communities in the developing world

• (although sometimes called ‘whole paycheck’ because of high prices)

One company, one product

Your assignment

Aqualife

Aqualife

Huddle

• What is your brand?• Who is your target market? (get specific)• Why do people need your product?

The manual

Manuals

• Simple clear language• Not too much text• Follow logical order• Label the steps• Diagrams• Use the active voice• Talk to the reader

The brochure

Front page

• Eye catching photograph or an image• Has to catch the attention of the customer• Should make the customer curious

Content

• Used to tell the consumer about a service or product

• Simple clear language• Establish credibility• Include contact information

The pitch

The pitch

• What is your product?• Who will buy your product and why?• How much money do you need and what will

you do with it?

Research

• Dragon’s Den (www.cbc.ca/dragonsden/)• Shark tank (abc.go.com/shows/shark-tank )• How I made my millions