Presenting Product Improvements

Aiden Yeh

Wenzao Ursuline University

Product Development

• The creation of products with new or different characteristics that offer new or additional benefits to the customer.

• Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.

Read more: http://www.businessdictionary.com/definition/product-development.html#ixzz2mCAqYdMy

Source: http://bit.ly/18RgPTs

• A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want.

• It has a combination of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for purchase.

• For example a seller of a toothbrush not only offers the physical product but also the idea that the consumer will be improving the health of their teeth.

Read more: http://www.businessdictionary.com/definition/product.html#ixzz2mCBDjOyl

Graphic source: http://blog.moveableonline.com/assets/2013/03/new-product-development-process.jpg

Consumers

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What improvements do you see?

What improvements do you see?

Improving products= product quality

Group Task

• Think of a product that needs improvement

• Discuss what needs improvement and why?

• Google a photo of the original product and show which aspect of the product that you will improve

• Using your smartphone or tablet, design (draw) your improved product

• Present your product improvements in class