Product Design 1-Brand

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Transcript of Product Design 1-Brand

Page 1: Product Design 1-Brand

brand

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西友公司 ,1st shop,1983

株式会社良品計画,1990

history

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“good product without brand”

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no design

world rational value

omission

「這個好」&「這樣就好」

concept

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three main spirits...

spirit

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Simple °

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Natural °

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Friendly°

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Emptiness °

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Emptiness

symbol communicate accept

logo type catch copy brand mark

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won 03’ Tokyo Art Design Club Award

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designed & presented by Han

Thanks.


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