Product Brochure: BRIC B2C E-Commerce Market 2016

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BRIC B2C E-COMMERCE MARKETS 2016 PUBLICATION DATE: MARCH 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS

PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

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BRIC B2C E-Commerce Markets 2016

Market Report

B2C E-Commerce

BRIC

China, Russia, Brazil, India

English

PDF & PowerPoint

101

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Global Site License:

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€ 3900 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

Which of the BRIC countries has the fastest growing B2C E-Commerce market?

How is online retail predicted to evolve across the BRIC markets?

How many people shop online in BRIC countries and what do they buy?

Which important B2C E-Commerce trends evolve in the countries of BRIC?

Who are the leading B2C E-Commerce market players in these countries?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

BRIC B2C E-COMMERCE MARKETS 2016

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THE BRIC COUNTRIES CONTINUE TO LEAD IN B2C E-COMMERCE GROWTH

The emerging markets of Brazil, Russia, India and China, known together as BRIC, are

predicted to stay ahead of the major advanced E-Commerce markets in terms of sales growth

through 2019, according to research findings cited in a new report by yStats.com. Only in China is

the online share of total retail sales large by international standards, while in Brazil, India and

Russia it remains below 5%, indicating high potential for further growth. India is projected to

become the growth champion among the BRIC markets through 2019, with its high double-digit

growth rate overtaking the lead position from China.

China is the largest of the four markets both in B2C E-Commerce sales and number of

online shoppers, yStats.com’s report also reveals. Though sales growth in China has decelerated

from the triple-digit rates it was demonstrating a few years ago, the country is still predicted to

grow faster than Brazil or Russia. Internet penetration on the country’s gigantic population was

just above 50% last year and only about half of Internet users made purchases online. India has

even smaller Internet and online shopper penetration rates, approximately half of that of China’s,

and a B2C E-Commerce’s share of retail sales at a tiny percentage, which would allow it to show

higher growth rates.

The economies of both Brazil and Russia are going through a difficult phase, but B2C E-

Commerce sales are growing nonetheless, as the publication by yStats.com further

demonstrates. Online shoppers in these countries are showing an increasing interest in cross-

border purchases on Asian E-Commerce platforms, especially those of China, thus connecting the

BRIC online markets not only by growth, but also by cross-border sales flow. Another market

trend, strong across all four countries, is the rising share of M-Commerce, as mobile devices gain

a higher share of Internet traffic.

The competition in BRIC B2C E-Commerce markets features both local and international

companies, according to the research findings of yStats.com. China’s Alibaba Group continues to

lead online retail in China with its Tmall brand, while its AliExpress cross-border platform is also

popular in Brazil and Russia. Home-grown companies Flipkart and Snapdeal hold strong positions

in India’s market, while in Brazil the major local player is B2W Digital and in Russia the largest

online mass merchant is Ulmart.


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MANAGEMENT SUMMARY

INTERNATIONAL COMPARISONS

E-Commerce Sales in the BRIC Countries and in Top 10 Countries by E-Commerce Sales, in USD billion, 2014 -

2019f

B2C E-Commerce Sales in the BRIC Countries, by Country, in USD billion, 2009, 2014 & 2019f

B2C E-Commerce Share of Total Retail Sales in the BRIC Countries, by Country, in %, 2014 & 2019f

Internet Penetration in the BRIC Countries, by Country, in % of Individuals, 2014

Number of Online Shoppers in the BRIC Countries, in millions, and Penetration, in % of Internet Users, 2015e

CHINA

3.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, September 2015

3.2 TRENDS

B2C E-Commerce Trends Overview, August 2015

M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 -

2018f

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014

3.3 SALES & SHARES

Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014

B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f

B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f

3.4 USERS & SHOPPERS

Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f

Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015

3.5 PRODUCTS

Product Categories Purchased Online in the Previous 3 Months, in % of Online Shoppers, February 2015

Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015

3.6 PAYMENT

Online Payment Methods Used, in % of Online Payment Users, 2014


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TABLE OF CONTENTS (1 OF 5)

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CHINA (Cont.)

3.7 DELIVERY

Overview of B2C E-Commerce Delivery, September 2015

Main Considerations When Buying Online, incl. Delivery, in % of Online Shoppers, 2014

3.8 PLAYERS

B2C E-Commerce Player Overview, September 2015

B2C E-Commerce Sales of Top 10 B2C E-Commerce Companies by Market Share, in CNY billion, 2014

Breakdown of B2C E-Commerce Market Share by GMV, in %, 2014 & Q2 2015

RUSSIA

4.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, December 2015

4.2 TRENDS

B2C E-Commerce Trends Overview, December 2015

Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels

and Average Check, 2013 & 2014

Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and

Total, October 2015

4.3 SALES & SHARES

Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 - 2014

B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f

B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f


Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015

Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014

Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant

Group, November 2014

4.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014

B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014



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RUSSIA (Cont.)

4.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014

4.7 DELIVERY

Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014

4.8 PLAYERS

B2C E-Commerce Players Overview, December 2015

Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in

thousands, Average Check, in RUB, and Main Product Category, H1 2015

BRAZIL

5.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, March 2016

5.2 TRENDS

M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f

Websites Used to Choose an Online Shop, in % of Frequent Online Shoppers, 2014

Global Regions Purchased from in Cross-Border Online Shopping, in % of Online Shoppers, October 2015

5.3 SALES & SHARES

B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in BRL billion, and CAGR, in %, 2014 -

2019f

B2C E-Commerce Share of Total Retail Sales, in %, 2014 - 2019f


Internet Penetration, in % of Individuals, 2010 - 2014

Online Shopper Penetration, in % of Internet Users, 2014 - 2019f

Number of Online Shoppers, in millions, and CAGR, in %, by Comparative Estimates, 2014 - 2019f

Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2014

5.5 PRODUCTS

Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e



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BRAZIL (Cont.)

5.6 PAYMENT

Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

5.7 DELIVERY

Willingness to Pay Additionally for Faster Shipping, in % of Online Shoppers, Q4 2014 & Q1 2015

Logistics Services Used, in % of Online Retailers, 2013 & 2015e

5.8 PLAYERS

B2C E-Commerce Players Overview, March 2016

Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type, Category,

Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014

Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015

INDIA

6.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, September 2015

6.2 TRENDS

B2C E-Commerce Trends Overview, September 2015

M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f

Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban Consumers,

February 2015

Breakdown of Likelihood of Following a Brand on Social Media, in % of Urban Internet Users, March 2015

6.3 SALES & SHARES

Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014

Forecasts of B2C E-Commerce Sales excl. Travel, in USD billion, by Comparative Estimates, 2014 - 2020f

B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f


Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f

Online Shopper Penetration, in % of Internet Users, 2014 & 2018f

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INDIA (Cont.)

6.5 PRODUCTS

Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014

Breakdown of Product Categories Most Purchased Online, in % of Online Shoppers, August 2015

6.6 PAYMENT

Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014

6.7 DELIVERY

Overview of B2C E-Commerce Delivery, September 2015

6.8 PLAYERS

B2C E-Commerce Player Overview, September 2015

Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015

Breakdown of the Preferred E-Commerce Brands, by First Choice and Second Choice, in % of Online

Shoppers, August 2015



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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business reports,

business and company databases, journals, company registries, news

portals and many other reliable sources. By using various sources we

ensure maximum objectivity for all obtained data. As a result,

companies gain a precise and unbiased impression of the market

situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided

on every chart. It is possible that the information contained in one

chart is derived from several sources. If this is the case, all sources

are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions

may vary among sources, exact definition used by the source (if

available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action Title,

which summarizes the main idea/finding of the chart and a Subtitle,

which provides necessary information about the country, the topic,

units or measures of currency, and the applicable time period(s) to

which the data refers. With respect to rankings, it is possible that the

summation of all categories amounts to more than 100%. In this case,

multiple answers were possible, which is noted at the bottom of the

chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary (summarizing

main information contained in each section of report) and report

content (divided into sections and chapters). When available, we also

include forecasts in our report content. These forecasts are not our

own; they are published by reliable sources. Within Global and

Regional reports, we include all major developed and emerging

markets, ranked in order of importance by using evaluative criteria

such as sales figures.

Notes and Currency Values

If available, additional information about the data collection,

for example the time of survey and number of people surveyed, is

provided in the form of a note. In some cases, the note (also) contains

additional information needed to fully understand the contents of the

respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in

the Action Title, the EUR values are also provided in brackets. The

conversions are always made using the average currency exchange

rate for the respective time period. Should the currency figure be in

the future, the average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR BRIC B2C E-COMMERCE MARKETS 2016 REPORT

Report Coverage

This report covers the B2C E-Commerce markets in Brazil,

Russia, India and China, known as BRIC. It includes relevant

information about international comparisons, B2C E-Commerce sales

and shares, Internet users and shoppers, products, payment

methods, delivery and players.

Report Structure

The international comparisons chapter opens the report,

with multiple comparisons of the BRIC countries that concern criteria

related to B2C E-Commerce, such as B2C E-Commerce sales and

growth rate, share of retail, Internet and online shopper penetration.

The rest of the report is divided by countries. The countries

are presented in the order of descending B2C E-Commerce sales.

Each country chapter starts with an overview of the

development of B2C E-Commerce in the respective country, also

featuring international comparisons.

Next, the “Trends” section includes an overview of market

trends, such as cross-border B2C E-Commerce, M-Commerce, social

commerce and online price comparison.

The section “Sales & Shares” covers the development of B2C

E-Commerce sales, including forecasts where available. Furthermore,

this section shows the development of the B2C E-Commerce’s share of

total retail sales.

In the “Users & Shoppers” section, information about

Internet penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product

categories purchased online.

The next section, “Delivery”, covers information related to

delivery in online shopping, such as the importance of delivery-related

factors to online shoppers.

Furthermore, the “Payment” section covers the payment

methods most used by online shoppers and other related information.

Finally, the “Players” section includes information about the

leading E-Commerce players, such as online and multichannel retailers

and marketplaces, including rankings.


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UPCOMING RELATED REPORTS

Russia B2C E-Commerce Market 2015 December 2015 € 950

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

CIS B2C E-Commerce Market 2015 January 2016 € 2,450

North America B2C E-Commerce Market 2015 November 2015 € 950

Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

REPORT

PUBLICATION

DATE

PRICE*

Turkey B2C E-Commerce Market 2016

Global B2C E-Commerce Market 2016

Quarter 1 2016

Quarter 2 2016

€ 950

€ 4,950


Product Brochure: BRIC B2C E-Commerce Market 2016

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