Product Brainstorming Workshop
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Product Brainstorming GR-735 Bentley University Corporate Immersion Summer 2016 Unum Project Presented by @darylhemeon
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Transcript of Product Brainstorming Workshop
Product BrainstormingGR-735 Bentley University Corporate Immersion
Summer 2016Unum Project
Presented by @darylhemeon
About MeMarketing Technologist
Certified Scrum Product Owner
Software Developer for almost 20 years
@darylhemeon
We are going to to create three canvases...and a box
Your mission should you choose to accept itImagine that prospective students can’t visit college campuses.
What product can you create that makes them get a feel for a school that will help them decide if it’s the right school for them?
Design a product the students can relate to, figure out how to convince an intermediary to “stock” it, and then determine how to get consumers excited to buy it.
The way the distribution works is that you have to convince a college to offer it to its prospective students.
Once the college agrees, you can then have direct access to the prospective students, both advertising it to them and selling it to them.
What are we going to do? We are going to work fast!!!Design Thinking and Agile Product Creation Techniques
1.Blank Canvas - then Vote - 5 minutes
2.Product Canvas - brainstorming technique - 5 minutes
3.Business Model Canvas - 12 minutes
4.Product Box - 12 minutes
5.Observation Roundup - answer the questions - 5 minutes
Split into groups of 3
Ideas, words, drawings, stick figures up on the blank canvas
Vote - each person gets 3 votes
Product Canvas5 minutes
Business Model Canvas12 minutes
How could you test yourIdea for $1000?
Product Box12 minutes
Roundup - let’s go backThe way the distribution works is that you have to convince a college to offer it to its prospective students.
Once the college agrees, you can then have direct access to the prospective students, both advertising it to them and selling it to them.
Some reading...Stanford has classes in design thinking
Roman Pilcher is a freaky man and a serious practitioner of agile product design
