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From brainstorming to Product Development

francesco fullone ff@ideato.it

@fullo / @ideato

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the Brainstorming process

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meet entrepreneurs with a great

big idea

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uncover the processes needed to reach “the solution”, or

even better the “Unique Value Proposition”

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don’t use technology and don’t talk about technologies

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just focus on the business

- with real users - with analytics - with interviews

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invalidate the idea

reduce the idea complexity

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removing the “waste” “drawing” its process

focusing on “Unique Value Prop.” splitting it in smaller “User Stories”

identify the “personas”

reduce the idea complexity

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use, or produce, a business model canvas (or a lean canvas)

as a starting point

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identify the Personas to

represent your customer segment

http://www.flickr.com/photos/osterwalder/

!

gain creators

pain relievers

gains

pains

customer jobs

products & services

Value Proposition Canvas

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the product owner is the

domain expert

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use a model storming process

to represent the process

use scenarios to uncover edge cases

write user stories with

all the stakeholder

as __________ !

I want to _____ !

in order to ____

using paper prototypes sketch an

approximative interface, mapping all the user stories

!MVP

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simulate with paper prototypes the

application streams and map on them all the “personas” you

identified

!MVP

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Product MVP development

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test the MVP assumptions

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Don’t write code! be your code: concierge

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The concierge minimum viable product is inefficient at solving a problem !

but it’s not a long term solution for customers, it’s a short term solution to help you learn how to solve customer’s problems.

(if possible) test the paper prototype on

users

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then... build MVPs more than one if needed

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the planning process (re-iterate as your wish)

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use a kinda-SWOT analysis on Unique Value Proposition to prioritise user stories in the MVP building process

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UVP (s/o)

complexity (w/t)

12

3 4

Tech approach

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UVP (s/o)

complexity (w/t)

21

3 4

Biz approach

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to do doing done

kanban board

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agile/lean processes

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test the MVP assumptions

build MVPs more than one if

needed

brainstorming with PO

0

17,5

35

52,5

70

0

25

50

75

100

Metrics are everything

brainstorming tools

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whiteboard, pencil, paper & post-it

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Questions? skype: ffullone

twitter: fullo email: ff@ideato.it

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