Product and brand development - The fork - group f
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THE FORK PRODUCT & BRAND DEVELOPMENT
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Transcript of Product and brand development - The fork - group f
T H EF O R KPRODUCT &
BRANDDEVELOPMENT
AgendaAbout Thefork
Current Process
Our competitor
Our suggested augmentation
Why?
Benefits
Today's trends
Implementation
TheForkElTenedor
La Fourchette
Online restaurant booking service
Network of more than 19,000restaurants
Headquarters: Paris and Barcelona
Acquired by TripAdvisor for €100 millionin 2014
PROCESS
CORE BENEFIT
ACTUAL PRODUCT
AUGMENTED FEATURES
Ability to makereservations at
top ratedrestaurants
Mobile App Free for users
Make payments ?
EXPECTED PRODUCT
Genuine Reviews Reliable Value for money
CORE BENEFIT
ACTUAL PRODUCT
AUGMENTED FEATURES
Ability to makereservations at
top ratedrestaurants
Mobile App Free for users
Make payments Place the orderbeforehand
EXPECTED PRODUCT
Genuine Reviews Reliable Value for money
Our Suggested AUGMENTATION
contd.
Why?
GROW PLATFORM SIZE
A COMPETITIVE EDGE
TWO WAY ADVANTAGE
LOCK IN CUSTOMERS
RESTAURANTS VISITORS
Inventory Management
Cost cutting
Customer centricity
Availability of desired
dishes
Convenience
Time Saving
Does ourAugmentation
fit today's trends?
Digitalisation
Real time customers
Customer centricity
IMPLEMENTATION
Explain to the restaurants the new conceptand its added benefits
The waiters can spread the word
Directly convey to the customers once thereservation is confirmed that they canpre-order their dishes
Free automatic app upgrade
Q A
GROUP F: Laura Fee Hahnefeldt | Javier Fernandez Gil | Ananya Jain |Marine Laval | Imre Szapary | Géraldine Willame
