PROCESS DOCUMENTATION: I.E.C. PROGRAM

(November, 2014)

INTRODUCTION

Information when provided to educate the masses if communicated successfully brings

about a lot of change in attitude & behavior of masses. Therefore Information, Education &

Communication plays a vital role when a program aims at bringing about attitudinal change of

society. Participatory Irrigation Management is a paradigm shift in irrigation water management

in Uttar Pradesh, therefore requires an attitudinal change in the mind set of the stake holders. The

prime stake holder, the farmer has a mindset that canal maintenance is the sole responsibility of

irrigation bureaucracy and he is on its mercy. He is not eager to come out of this attitude.

Irrigation Water Management is a multi-disciplinary activity but the Irrigation bureaucracy, the

next stake holder, has an attitude of putting engineering solution to all water management related

problems. Here lies the problem which requires the intensive campaign to unlearn the myths both

have in their minds and then to grasp the real position. Keeping this in mind & taking lessons

from first phase of U.P.W.S.R.Project, the Project Activity Core Team (PACT) decided to

educate the prime stake holders so that attitudinal change could be brought about to understand

the provisions of the project in a changed perspective. The PACT leadership identified State

Institute of Rural Development, Bakshi Ka Talab, Lucknow, an experienced institute in the area

of I.E.C. having completed IEC programs of many projects like MNREGA, NLRM etc

successfully. The institute submitted a comprehensive road map of launching I.E.C for the

project in phase 2 area of U.P.W.S.R.P.

FURTHERANCE OF THE PROGRAM:-

After successful launch of the program in districts of phase 2 area, program got the momentum.

The Raths start moving from village to village in all the 16 districts of phase 2. The Raths felt

difficulty in route charts provided earlier, it is therefore decided to amend the route chart at local

level in consultation with irrigation officers / officials and prepare further route charts at

RIRD/DIRD level with consent of local irrigation department officials. The route charts are

being prepared accordingly and are being implemented successfully baring one or two places

where Irrigation department is hesitating in extending cooperation to awareness program. This

problem is being sorted out at local level as RIRD/DIRD officers have been requested to contact

the Irrigation Department officers / officials again & again.

Monthly Progress Report For the Month of November 2014 U.P.S.R.P. (I.E.C. Campaign)

Sl.No. Name of

District

Total No. of

villages

covered till

October

2014

Total no. of

villages

covered

during the

period

Cumulative

Total till

end of Nov.

Details of conversation

1 Amethi 27 59 86

2 Barabanki 28 52 80 Sri Deepak of village

Kilhanwa told on phone

30-40 farmers assembled.

Agricultural activities are

on hence attendance is

thin. Program is beneficial

to farmers. On 21st

Sri

Arvind Kumar of Gurdatt

Kheda informed on phone

that 80-90 farmers are

assembled & they are

convinced to adopt.

Representatives of W.B. &

PACT visited Bhatigawan.

3 Etah 25 60 85

4 Etawa 26 54 80 Sri Vijay PIM expert told

on 21st

Nov.that though

attendance is thin due to

agri activities but we

contact farmers in going

fields.

5 Firozabad 26 56 82 Sri Vinod Kumar Pradhan

of Kutubpur told on

phone on 13th

that about

125 farmers are

assembled and on 21st

Sri

Pravesh Kumar of village

Lorai told that they are

consulting about the

program.

6 Fatehpur 15 58 73 54 farmers were

assembled in the program

at Sakraya on 13th

. Sri

Ramesh of village

Dubepur told that village

pradhan sri Deshpal is out

of station & around 60

farmers are present in the

meeting. They are

thinking of adopting the

program.

7 Farrukhabad 26 58 84 Sri Raju of Azam Nagar

told that about 50 farmers

are present in the

meeting on 13th

Nov and

they are thinking to adopt

it. Sri Ghanshyam of

Lakhanpur told on phone

on 21st

Nov that farmers

are ready to adopt it

including Sri Devendra

Singh Pal Village pradhan

8 Kasganj 28 54 82 Sri Jograj singh Chohan of

village Sarsawa & Sri

Sohanpal of Nagla Mohan

were contacted on 13th

Nov. praised the program.

About 80 persons were

assembled in Village

Nathupur on 21st

Nov.

9 Kanpur

Nagar

22 60 82 100-125 farmers were

present in village Pachore

as told by Sri Somdutt

Tiwari former uppradhan.

Jagmohan Singh Chandel

of Gambhirpur told that

about 50 farmers are

present in the meeting on

21st

.

10 Kanpur

Dehat

22 57 79 Farmers of villages Birhun

& Kasmara were

contacted on 13th

and Sri

Shailendra Kumar Tiwari

of Chobepur told on

phone on 21st

that

attendance is thin due to

critical agri activities.

11 Kannauj 24 58 82 Sri Sunil Diwakar of

Mehtepurwa told on 13th

Nov. that 50-60 farmers

are assembled, it will

improve after harvesting.

12 Kaushambi 37 55 92 Nephew of Sri Jagdish

Gram Pradhan of Kosam

Khiraj told on 21st

that

film is being displayed &

farmers are paying

attention on the topic.

13 Lalitpur 26 57 83 Sri Kunwar Singh of Kuan

Ghoti told that about 200

people are there in

meeting. Though Pradhan

Sri Bhagwan Das is not

present but whole village

will support the program.

14 Mainpuri 25 60 85 Agausa & Jeewanpur

Chodhri villages were

visited on 13th

Sri

Ramniwas of Jeewanpur

chodhri told that

attendance is thin due to

critical farming activities.

15 Oraiya 26 54 80 There were around 55

farmers present in the

meeting in village

Sujanpur on 13th

.

16 Raebarielly 26 54 80 Sri Ram Bhuwan of village

Padrwa told that Diplip

Kumar yadav village

pradhan is out but others

farmers are present. We

are thinking to adopt it.

Sir Sayed Ud Jama of

Village Ziaya Pur told on

21st

Nov told that about

60 persons are presented

in the meeting.

Total 409 906 1315

During program, visits from head quarters were arranged Dr. Ashok Kumar visited

programs in districts of Auraiya, Kanpur Dehat & Etawa. Telephonic conversations with the

persons present in the program were also made during the campaign and placed on record. The

contact persons include village Pradhan, his kins, and other opinion leaders of the village to

know the effectiveness of the program, their views about the doctrine of participation and their

willingness to adopt the program. Date wise details of conversation are shown along with

progress.

Visits from SIRD, PACT & World Bank were also made. The PACT officers visited

villages in districts of Barabanki and Amethi on 13th

of November and pointed out some

shortcomings such as gathering of farmers is lesser; vehicles’ movement is not visible on GPS

platform. The team advised to let the vehicle on during the program even it is static at one place

so that it could be visible on GPS. The advice is well taken and the drivers have been instructed

to keep their keys on though it may lose strength of its battery.

A meeting of officers from SIRD & PACT with World Bank team was organized on 19th

November 2014 for reviewing progress of awareness campaign & trainings of WUA executive

committee members being organized by SIRD. The gathering shown satisfaction on the progress

of training & applauded the efforts made by Sri Nand Kishore, State Training Coordinator at

SIRD for his meticulous efforts placed in arranging trainings. The PIM cell PACT placed their

findings of visit and suggested to improve the efforts especially in Sarda Sahayak Canal

Command. The PIM expert PACT informed on the basis of reports being received at his office

from Ramganga & Bundelkhand that performance of awareness program is satisfactory but it

needs improvement in attendance. The SIRD officers told the World Bank Team that attendance

is thin being peak timing of agricultural activities. Attendance will go improving day by day as

sowing time is over. The World Bank team visited the trainings in villages Semra & Ateha of

SSK-41 situated in district Pratapgarh on 27th

November and awareness campaign in village

Bhatigawan of ID Lucknow situated in district Barabanki on 28th

November. The World Bank

team observed that trainings are being conducted in open spaces which distract the attention of

participants which affects the quality of trainings. The team discussed it in details with SIRD

officers accompanying them. The World Bank Team advised to arrange a workshop and to find

out the feasibility of residential trainings using the same trainers or other trainers and asked to

stop further trainings till arrival at some decision. On 28th

November, the World Bank team

visited the awareness campaign in village Bhatigawan near Hydergarh in district Barabanki. The

team was not at all satisfied with the performance of the campaign. The World Bank team

praised the literature prepared for guidance of officials engaged in the program. If the literature

followed the program may boost. It needs monitoring & guidance to officials. The World Bank

team observed that without close & rigorous monitoring improvement is not possible. The team

observed shortcomings of infrastructure as pointed out by a farmer and advised to improve it.

The World Bank Team advised to arrange a workshop of all officials working for awareness

campaign and to find out the ways & means for improvement of program. The SIRD officers

explained the situations and informed that these three districts of Sarda Sahayak Canal command

are running poor as support from irrigation department is minimal. There are districts in Lower

Ganga Canal Command & Bundel Khand region which are displaying better results. The PACT

officers pointed out that photographs received from field do not give good impression

improvement in photo technique may improve the position.

GLIMPSES OF AWARENESS PROGRAM FROM FIELD

Photograph Villages in different districts:

Kannauj-Phoolwari Kanshiram Nagar-Pratap pur

niyazul nisha

Amethi-Badagaon Auraiyan-Dhagawaon

Kaushambi-Barauli Etwah-Beemamau

Farrukhabad-Azamnagar

Faethpur-Kakhreha

Kanpur Dehat-Airoha Kanpur Nagar- Raotapur

Lalitpur-Chhayan Mainpuri_Kisan Mela

Raibaraley-Hasanpur