Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
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Transcript of Process and Purpose: Build a Media Start-Up That Matters. By Corey Ford. #RockitWAW
Mission
Connected EmpoweredInformed
A 20 Week Program Interwoven Between SF & NYC
SF
NYC
19Demo Day10
Design Review
202
Design Review
001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design Review
1
15
Design Review
1
Design Review
3
Design Review
36.5-6.11 6.12
7.13
7.20
8.17
9.14
9.21
10.20
10.17
Top Down + Bottom Up ProductBaseline Business Model + Growth Hypothesis + Sustainable Competitive Advantage
Process
Human-Centered Prototype-DrivenScalable Media Ventures
Design Thinking Entrepreneurship
Media
Traditional media institutions are in trouble
My Journey from Journalist to MBA to Design Thinker to VC
Now is the time for lots and lots of experiments
“If the old model is broken, what will work in its place?
The answer is: Nothing will work, but everything might.
Now is the time for experiments, lots and lots of experiments.”
- Clay Shirky
EntrepreneursMission-Aligned Media Partners
Entrepreneurs
Investors
Mission-Aligned Media Partners
Mentors
Culture of Experimentation
Community of Mentors
Launched in San Francisco, Expanded to New York City
SFNYC
Launched June 2016Launched Dec 2012
The Entrepreneurship Capital of the World
The Media Capital of the World
109 Entrepreneurs
49 Companies
Matter One Matter Two Matter Three Matter Four Matter Five
Matter Seed
Six SF Six NYC
12 Partners
EntrepreneursMission-Aligned Media Partners
Entrepreneur + Partner Programs Run in Parallel
SF
NYC
19 Demo Day
10Design Review
202
Design Review
003 04 05 06 07 08 09 12 13 14 16 17 18
Design Review
1
15
Design Review
1
Design Review
3
Design Review
36.5-6.11 6.12
7.13
Top Down + Bottom Up ProductBaseline
Bootcamp
7.20
8.17
9.14
9.14
10.20
10.17
9.22
SF
NYC
19 Demo Day
10Design Review
202
Design Review
001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design Review
1
15
Design Review
1
Design Review
3
Design Review
35.15-5.19 6.13
7.14
7.21
8.18
9.15
10.18
Business Model + Growth Hypothesis + Sustainable Competitive Advantage
Matter SevenProgram
Partner Program
EntrepreneursMission-Aligned Media Partners
The Entrepreneur Program
SF
NYC
19Demo Day10
Design Review
202
Design Review
001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design Review
1
15
Design Review
1
Design Review
3
Design Review
36.5-6.11 6.12
7.13
7.20
8.17
9.14
9.21
10.20
10.17
Top Down + Bottom Up ProductBaseline Business Model + Growth Hypothesis + Sustainable Competitive Advantage
Bootcamp
Speaker Series
Share Outs
Workshops
Office Hours
Design Reviews
Demo Day NYC
Demo Day SF
EntrepreneursMission-Aligned Media Partners
EntrepreneursMission-Aligned Media Partners
12 Partners
The Partner Program
SF
NYC
19Demo Day10
Design Review
202
Design Review
001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design Review
1
15
Design Review
1
Design Review
3
Design Review
35.15-5.19 6.13
7.14
7.21
8.18
9.15
9.22
10.18
Top Down + Bottom Up ProductBaselineBusiness Model + Growth Hypothesis + Sustainable Competitive Advantage
Partner Bootcamp
Partner Design Reviews
Partner Demo Day
Entrepreneurs
Investors
Mission-Aligned Media Partners
Mentors
Anatomy of A Design Review
A 20 Week Program Built Around Monthly Design Reviews
SF
NYC
19Demo Day10
Design Review
202
Design Review
001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design Review
1
15
Design Review
1
Design Review
3
Design Review
36.5-6.11 6.12
7.13
7.20
8.17
9.14
9.21
10.20
10.17
Top Down + Bottom Up ProductBaseline Business Model + Growth Hypothesis + Sustainable Competitive Advantage
Elements of Venture Design
MVP
Top-Down Trends
Bottom-Up POV
Biz Model Growth
Story
SCA
$
Each Design Review Has A Focus
SF
NYC
19Demo Day10
Design Review
202
Design Review
001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design Review
1
15
Design Review
1
Design Review
3
Design Review
36.5-6.11 6.12
7.13
7.20
8.17
9.14
9.21
10.20
10.17
Top Down + Bottom Up ProductBaseline Business Model + Growth Hypothesis + Sustainable Competitive Advantage
FACTS
JOURNALISTS
INSTITUTIONS
WOMEN
BLACK LIVES
IMMIGRANTS
ENTREPRENUERS
Matter was made for this moment.
Media entrepreneurs were made for this moment.
Entrepreneurs
Investors
Mission-Aligned Media Partners
Mentors
4 Years
300 Entrepreneurs
100 Ventures
Building a more informed, empathetic & inclusive society
Empathetic InclusiveInformed
2020
Applications are Open! Go to matter.vc/apply
Applications Open
2.20 2.27 3.6 3.13 3.20 3.27 4.3 4.10 4.17 4.24 5.1 5.8
Finalist Week
SF
Finalist WeekNYC
Term Sheets Signed
Rolling Pitch & Project Interviews
Applications Close
Due Diligence
2.132.6
Submit ApplicationFeb-April
PitchRolling
ProjectRolling
FinalistApril-May
Interested candidates submit a short
application with a pitch deck and some info about their team.
A 10-minute pitch & demo, followed by 10 minutes of Q&A from
the Matter Team.
Our infamous mini-project is designed to push entrepreneurs’
thinking on the desirability, viability, and feasibility of their
venture. Candidates will present their results in an hour-long
interview.
After going through a due diligence process, successful candidates will
move on to the finalist round with key members of our community
including alumni, media partners, and mentors in a two-hour final
interview.
2017 Launch Dates: Partner May 15 + Entrepreneur June 5
SF
NYC
19 Demo Day
10Design Review
202
Design Review
003 04 05 06 07 08 09 12 13 14 16 17 18
Design Review
1
15
Design Review
1
Design Review
3
Design Review
36.5-6.11 6.12
7.13
Top Down + Bottom Up ProductBaseline
Bootcamp
7.20
8.17
9.14
9.14
10.20
10.17
9.22
SF
NYC
19 Demo Day
10Design Review
202
Design Review
001Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design Review
1
15
Design Review
1
Design Review
3
Design Review
35.15-5.19 6.13
7.14
7.21
8.18
9.15
10.18
Business Model + Growth Hypothesis + Sustainable Competitive Advantage
Matter SevenProgram
Partner Program
A Steady State of Two Cohorts Per Year in SF & NYC
2017 2018
Q3 Q4Q2Q1 Q3 Q4Q2Q1 Q3 Q4Q2Q1 Q3 Q4Q2Q1
2020
Matter 07 SF
Matter 07 NYC
SF
NYC
Matter 08 SF
Matter 08 NYC
Matter 09 SF
Matter 09 NYC
2019
Matter 10 SF
Matter 10 NYC
Matter 11 SF
Matter 11 NYC
Matter 12 SF
Matter 12 NYC
Matter 13 SF
Matter 13 NYC
Seed + Follow-On Investments
Fund III
Applications are Open! Go to matter.vc/apply
Applications Open
2.20 2.27 3.6 3.13 3.20 3.27 4.3 4.10 4.17 4.24 5.1 5.8
Finalist Week
SF
Finalist WeekNYC
Term Sheets Signed
Rolling Pitch & Project Interviews
Applications Close
Due Diligence
2.132.6
Submit ApplicationFeb-April
PitchRolling
ProjectRolling
FinalistApril-May
Interested candidates submit a short
application with a pitch deck and some info about their team.
A 10-minute pitch & demo, followed by 10 minutes of Q&A from
the Matter Team.
Our infamous mini-project is designed to push entrepreneurs’
thinking on the desirability, viability, and feasibility of their
venture. Candidates will present their results in an hour-long
interview.
After going through a due diligence process, successful candidates will
move on to the finalist round with key members of our community
including alumni, media partners, and mentors in a two-hour final
interview.
Change media for good.