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Mobile strategies for the post-app era. By Andrei Costescu, #RockitWAW
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Transcript of Mobile strategies for the post-app era. By Andrei Costescu, #RockitWAW
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MOBILE STRATEGIES FOR THE POST-APP ERA
Andrei Costescu - Founder & CEO mReady
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About me
2003 Discovered my Mobile fascination
2005 Founded my first mobile venture
2010 Went into mobile marketing
2011 Founded mReady – mobile strategy and development
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Mobile Evolution
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DECREASEDfrustration with other
technology
INCREASEDthe level of accessibility and personalization
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Place and receive calls from
wherever you are
Write a text message instead of writing a letter
Change your boring ringtone
Personalize your wallpaper
Take some (bad) photos without your camera
Play some games Use some apps
Have part of your computer with you
Have part of your living room with
you (the TV)
What computer? What TV?
PHASE 1
PHASE 2
TODAY
Use LOTS of apps
NEXT: What APPs?
The Phases of Mobile Evolution
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The apps honey-moonstarts to fade out
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The NON-APP Trends
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TREND 0App Fatigue
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TREND 1AI Assistants
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TREND 2Instant Content
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TREND 3Instant Apps
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TREND 4“APP-ONS”
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Apps move in the Cloudbut
Mobile Content is still KING!
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of digital media time is spent on mobile68%
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1. Mobile is Intimate
2. Mobile is Aware of your physical context
3. Mobile is Aware of your mental context
The 3 Principles of Best Mobile Experience
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The Strategies
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1. Less time to process information
2. Less time to navigate
Optimize for Less Time Spent in the App
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1. It’s great if the app is used only once a day
2. Be in/create the flash briefings
Optimize for Accessibility
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1. Optimize for dialog with users (preferences, feedback)
2. Experiment: Pretend you are a bot
(Try to) Be conversational
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“I see video as a mega trend”said Zuckerberg
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Keep in touch!
TRENDS• AI Assistants
• Instant content
• Instant apps
• App-ons
• Video
STRATEGIES• Optimize for less
• The notification is the app
• Be the flash briefing• Be conversational
• Optimize for video
PRINCIPLES• Mobile is intimate
• Mobile is aware
Andrei Costescu@costescu