Marketing is An Art

Meet Our Team :Sheedy / 0741501016

R.Iman Satriyo Wibowo / 074151014Woen Steven Wibowo / 0741501022

Innocentio Ryan Adityas / 0741501008Sherlya Gunawan / 074151017

Evander T. Darma / 0741501005

“To create a better everyday life for the many people.”

COMPANY OUTLINE

IKEA’S CONCEPT

IKEA’S TIMELINE

REVENUE

4P’s Marketing Mix

PRODUCT

PRODUCT CATALOGMANY RANGE PRODUCTS FROM VERY USEFULL UNTIL DECORATION

PRODUCTCONCEPT/IDEAS WITH COST CALCULATING

PRICELOW PRICES BUT GOOD QUALITY

PRICEREASON LOW PRICE

STRATEGIC LOCATION (QUICK DISTRIBUTION)

SAVE ENERGY – LOW WATTAGE LIGHTBULB

PARTNERSHIP WITH SUPPLIER

Warehouse + Shop in one place

PLACEMENT

STRATEGIC LOCATION

NEAR WITH RESIDENCE & MANY HIGHWAYS

PLACEMENT

BIG BUILDING WITH EYE CATCHING COLOR (BLUE YELLOW) & MINIMALIS BUILDING ARCHITECTURE

PLACEMENT

MAZE CONCEPT

MAKE PEOPLE CAN’T GO UNTIL FINISH SEE ALL ITEMS

MAKE PEOPLE BUY MORE

PROMOTION

RADIO’S ADVERTISEMENT (PRAMBORS & JAK FM) QUIZ WITH VOUCHER GIFT

TV’S ADVERTISEMENT

MARKETING TACTIC

1. IKEA SHOWROOM

MANY PEOPLE THINK IKEA’S PRODUCT

LUXURIOUSEUROPEAN PRODUCT

INDONESIAN PEOPLE LIKE “UNIQUE” PRODUCT

NEW CONCEPT

EASIER TO TRANSPORT

IKEA MAZE, CUSTOMER MEMBELI LEBIH BANYAK PRODUK

ADAPTASI TERHADAP BUDAYA LOKAL

NAMA YANG MUDAH DIINGAT

FRESH AND FAMILY ORIENTED PRODUCTS

PERAKITAN SULIT DAN MEMAKAN BIAYA

RESEARCH AND DEVELOPMENT YANG MAHAL

IKEA QUALITY CONTROL