Private labels in Indian E-tailing
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e-tailers (Horizontals) Grocery e-tailers Fashion e-tailers Furniture e-tailers Private Label Market Share for Indian e-tailers (in 2016, as % of GMV) < 5% < 20% 25-30% > 50% ~18%, 2017 projection Key Insights • Significantly high margins • Easy to convert entry level consumers • Electronic peripherals is a category with huge potential for this segment • Private labels as % of Fashion will keep growing • By the end of next year, Industry % of private labels could grow up to 18% of GMV <10% overall Industry average, 2016 Source- RedSeer Analysis Private labels in Indian e-tailing industry accounted for less than 10% of the GMV, but are expected to grow fast Private Labels in Indian E- tailing
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e-tailers (Horizontals) Grocery e-tailers Fashion e-tailers Furniture e-tailers
Private Label Market Share for Indian e-tailers(in 2016, as % of GMV)
< 5%
< 20%
25-30%
> 50%
~18%, 2017
projection
Key Insights
• Significantly high margins
• Easy to convert entry level
consumers
• Electronic peripherals is a
category with huge potential
for this segment
• Private labels as % of Fashion
will keep growing
• By the end of next year,
Industry % of private labels
could grow up to 18% of GMV
<10% overall
Industry
average, 2016
Source- RedSeer Analysis
Private labels in Indian e-tailing industry accounted for less than 10% of
the GMV, but are expected to grow fast
Private Labels in Indian E-
tailing