COURSE - DESIGN PROJECTPUBLICATION

COURSE FACULTY -PROF. GV SREEKUMAR SIR

ASSIGNMENT - REDESIGNMAGAZINE

NAME :ISHANI INAMDAR

UG - 3, SEM - 5GRAPHICS

VIEW POINT :My magazine is a PRINT magazine. So it has to have a really formal look and should communicate well with the required audience. The readers would mostly be designers.

The magazine is very well designed. I liked the layout they used, place-ment of different elements, body text fonts etc. But there were a few plac-es which i thought could look more better.

VISION STATEMENT :Cover page : I changed the placement of the content information as it was not cleverly done. The idea of making boxes, writing text in them, and placing in one line one below the other, was realy boring. So I re-designed that part of the cover page. And it is difficult for the readers to relate the main image on the cover page to the magazine. So I re-designed it using different fonts in different sizes as it is a PRINT magazine.

Page 13 : The broad black line below the main chapter heading was actu-ally little disturbing. It sort of made the page look restrictive. It took a lot of attention for no reason. So I reduced the stroke size of that line in order to make the page look spacious and open. I also made the small text above the chapter heading in Blue color so that it wont be ignored and made the main chapter heading Maroon color instead of black to give it justified im-portance. The text size of the text below the Column heading was too big and there was no need to give it so much attention. So i reduced the text size and made it in blue color in order to balance it, as there was one more blue text line above the chapter heading. I also removed the underline of the column heading as it was not suiting the font and again was giving a restrictive look to the page.

Page 14 : I made the Heading in Maroon color again to give it importance instead of keeping it black. I removed the underline of the heading and column heading for similar reasons as above. I made the text, which is be-low the right side column text, in blue color again to create a good balance not only within one page but within both the pages of the magazine that i have re-designed. I changed the orientation of the name of the new york magazine in the image in order to make it look interesting.

GRID DESIGN :Because my magazine was text dominant, I used the -

BASELINE GRID

FONT SELECTION :Chapter heading - Minion Pro (Bold Cond)

Column heading - Univers LT Std (49 Light Ultra Condensed)

Body text - Univers LT Std (55 Roman)

Other Headings and highlight text - Univers LT Std (65 Bold)

PROBLEMS MARKED : COVER PAGE

PROBLEMS MARKED : PAGE 13

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PRINTREDEFINING DESIGN 65.2 APRIL 2011

PRINTMAG.COM

THE FUTURE ISSUEWITH GUEST DESIGNERSCOUNTERSPACE

FEATURING THE NEW VISUAL ARTISTS

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THE FAMILY TREE OF DESIGN

YESTERDAY’S WORLD OF TOMORROW

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13 PRINT 65.2 APRIL 2011

GRIDS GUIDES+

THE MATHEMATICAL MIND OFNICHOLAS FELTON

DATA - DRIVEN

DESIGN FOR CURIOUS MINDS

Nicholas Felton’s 2010 “Feltron Annual Report” is out and it’s as graphically compelling and information-rich as ever. Felton, one of the preeminent informa-tion designers in the United States, fuses quirky facts and obscure data from his personal and professional life in this an-nual grand experiment of “self tracking.“

<more>Expanded coverage online at

printmag.com/article/gg</more>

For the past six years, Felton has mined his own experiences from the profound to the trivial to create his annual reports, documenting everything from subway miles traveled, book pages read, cups of coffee drank, and moods experienced. (In his 2009 version, Felton asked every person to submit a record of this meeting.)

This year’s model, subtitled the Paternal Report, is a bit more personal than usual as Felton focused mainly on the elec-tric interests and habits of his father through the decades of his life. Not only is the Annual Report a wonder of facts and figures, it’s stunningly designed and produced. Felton person-ally signs 3000 copies of it.

14PRINT 65.2 APRIL 2011GRIDS GUIDES+

FROM OUT IN LEFT FIELD: A NEW LOOK AT BASEBALL

It might warm your heart (as it did ours) to know that the art of magazine creation still lives-in fact thrives-in the halls of our finer learning establishments. For the past three years Lies Friedman has taught “Creating a Magazine:From the inspira-tion to Prototype” at NYU. This unique class asks students to collaborate on every aspect as-pect of producing a magazine, from editorial to design and layout, to production

DESIGN CULTURE GROWTH SPURTEditors and art directors, rejoice! According to MediaFinder.com,193 new magazines

launched in 2010 while 176 folded. Food magazines posted the most launches of any sin-gle category. Regional magazines were next, followed by health

MAG-MAKING 101

If you love baseball but hate reading, this might be some-thing to get you to finally crack open a book. Writer and design-er Craig Robinson has rigor-ously created Flip Flop Flyball, a delightfully odd and amusing book that delves into America’s favorite pasttime using only infographics.

NOMAD a breezy “endless explo-ration and celebration of all things changing.“DOWN AND OUT a curation of the culture and lifestyle of downtown New York.DAZE an exploration of New York between sunrise and sunset.

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These colorful full-page crea-tions cover everything from the ridiculous (C.C. Sabathia’s out-sizes weight)to the fascinating (correlation between the rise of performance) to the downright silly (an imaginary playoWff game between WuTang Clan and the E-Street Band).

THIS YEAR’S TITLES INCLUDED :