Primary Research Results

By Lauren Kilvington

Aim & PurposeThe purpose of this questionnaire is to determine the wants and needs of my audience so I can feature these

answers into my final magazine. I will be taking in my audiences

preferences and adapt them to my final magazine to satisfy my target

audience

MethodologyI chose to create a questionnaire as my primary research because I wanted a variety of audience answers to narrow

down my final design. I think a questionnaire is the easiest and

quickest way of primary researching because you don’t have to set up a time and date like a focus group, you can do it anytime anywhere in a public area.

Results - Audience Profiling

The majority of people I asked for my

questionnaire lived in the Harlow area and

were my target audience age. They

were mostly full time students or students with part time work. I asked fifteen people

overall and there were more women than men; my target audience is both genders between the ages of 16 and 20.

Results - Audience Preferences

The people I asked were mostly interested in Rock and Metal. This

is the genre of music i want for my audience and I will be

adapting the audiences needs into my magazine.

The preferred price for my magazine was £1-£2 so I will be making my magazine £2 to suit

my audiences wants and still make a profit. Most of audience

enjoyed the Kerrang! magazine so I will be basing my final magazine

on Kerrang! The features my audience preferred are

‘interviews with bands/artist’ and ‘a day in the life of...’ I will be featuring these articles in my

magazine to satisfy my audience. The people I questioned mostly

liked the idea of having the magazine released every week so

I will be adding that to my final magazine.

Results - Audience Cover Preference

The audience I questioned preferred the magazine to be

humourous, friendly and sarcastic so I will adapt this to suit my audiences needs. The typography my audience preferred was option 6 so I

will be using this for my title of the magazine. The

audience preferred the NME magazine cover because of the image which was the

band Paramore with Hayley Williams at the front. I will be adding someone like this to the front of my cover so it

satisfies my audience.

ConclusionThe majority of the people I questioned were between 16- 25 and

enjoyed listening to rock or metal music. They mostly liked the Kerrang!

Magazine but enjoyed the image of the NME magazine best. Theywould prefer the magazine to be released

every week and would like the language to be humourous and

friendly. The typography they liked the most was option 6 [ ]. The most preferred price was

£1-£2. They most popular feature they liked was ‘Interviews With

Bands/Artists’.

ProposalOverall I will make my final magazine design a rock metal magazine with a

similar layout to the Kerrang! and NME magazines I displayed. I will be using

the information gathered from the questionnaire to create my final

magazine design. I will be having a humourous friendly language

throughout the magazine. It will be releasing the magazine once a week. I will be using the option 6 typography

for my title because my audience questionnaire has shown that this is the most popular typography. The majority

of people I asked were my target audience of 16 - 20 year olds so I will

be taking in and adapt their suggestions.