THE TELECOM FACTORY

WHAT DO WE PRODUCE & SELL IN TELECOM?

EXPERIENCE

SERVICE

CONNECTIVITY

CONVINIENCE

ETCETRA ? 3G / 4G / 5G

HYBRID / POSTPAID / PREPAID

WIFI / LEASEDLINE

CHANGING PRODUCTION LINE @ TELECOM FACTORY

COMMUNICATION ENABLER

INFOTAINMENT

IDENTITY

SOCIAL

ENGAGEMENT

MEDIA

Mr. Money says;

STEP 1: Define customer segments

STEP 2: Identify their need

STEP 3: Prepare GTM

STEP 4: EXECUTION ~ EXECUTION

PRICING

WHICH MODEL DO YOU USE!

COMPETITIVE PRICING

COST PLUS

VALUE BASED

PRICING

Lifetime VALUE

PERCEPTION

PRICING .

Competitive positioning

& LTV

When applied in

isolation

it could destroy

value

DEFINING THE MODELS

LETS TAKE AN EXAMPLE

THE FIRST 3 STEPS

THE RIGHT LEVERS to CHOOSE

based on PRICING STRATEGY RATIONALISE TO BE CONSISTENT

TARIFF

COMPA

RATOR

MUST Simulate with

Economic model

AND TEST BEFORE you

SCALE

PERCEPTION PRICING

Dynamic discounting

SMART bundles

Segmented Combo

Link

to your

strategy

Value

share

Market

share ?

Geographic / granular

implementation is key

Mr. Money says;

PRICING IS NOT A ONE-OFF EXERCISE BUT A DAY TO DAY RESPONSIBILITY

CAUTION: DON’T CAUSE A PRICE WAR

SUMMARY

Pricing is about CUSTOMER ECONOMICS

BIG DATA is crucial to get DRIVE VALUE for BUSINESS & CUSTOMER

DELIVERY CHANNEL with GRANUAL focus

THANK YOU

BACKUP

I Under

II Optimal

III Over

Lifetime Value based pricing simulation

SO WHATS YOUR STRATEGY