INTRODUCTION TO THE IRON CURTAIN TRAIL

Brussels, 7th December 2011

EuroVelo 13 as a flagship regional development project of

Central & Eastern Europe

Andrzej B. Piotrowicz Chief Executive of the PSWE

JOBS, JOBS, JOBS

AGENDA

PRELIMINARY ASSUMPTIONS

AN INTERNAL ASPECTS OF THE IRON CURTAIN IN POLAND

HOW CAN WE DO IT ?

CONCLUDING REMARKS

IRON CURTAIN TRAIL – EuroVelo 13

CENTRAL AND EAST EUROPEAN COUNTRIES (CEE 10+)

Bulgaria

The Czech Republic

Estonia

Hungary

Latvia

Lithuania

Poland

Romania

Slovakia

Slovenia

+ Belarus and Ukraine

EU members since May 2004, January 2007 and …. 201...?

Source: authors’ own collection

POPULATION

158 M POTENTIAL CYCLISTS

Bulgaria Lithuania Czech Republic

Estonia Hungary Latvia

Poland Romania Ukraine Belarus Slovakia Slovenia

7,26 M 1,30 M 9,93 M 2,24 M 3,56 M

38,50 M 22,24 M 5,45 M 2,00 M 9,68 M 45,99 M

10,22 M

Source: http://pl.wikipedia.org/wiki/Lista_pa%C5%84stw_%C5%9Bwiata_wed%C582ug_liczby_ludno%C5%9Bci

FOUNDING FATHER OF THE ICT PROJECT

politician, journalist, protagonist of energy efficient transport and active mobility

MICHAEL CRAMER, MEP

OBSERVATION & PARTICIPATION IN MAJOR TRANSITION PROCESSES

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f G

dańsk

LECH WALESA HONOURABLE PATRONAGE OF THE POLISH SECTION OF THE EV13-ICT

SUPPORTERS OF ACTIVE MOBILITY ISSUES ON…

…THE CENTRAL LEVEL IN POLAND

KATARZYNA SOBIERAJSKA UNDERSECRETARY OF STATE, MINISTRY OF SPORT AND TOURISM

SUPPORTERS OF ACTIVE MOBILITY ISSUES ON

RYSZARD ŚWILSKI DEPUTY MARSHALL OF THE POMORSKIE REGION

…THE REGIONAL LEVEL IN POLAND

SUPPORTERS OF ACTIVE MOBILITY ISSUES ON…

…THE LOCAL LEVEL IN POLAND

MACIEJ LISICKI DEPUTY MAYOR OF THE CITY OF GDAŃSK

POLISH UNION OF ACTIVE MOBILITY (PUMA)

PRELIMINARY ASSUMPTIONS

INTEGRATED APPROACH

Source: BYPAD portal materials

REGIONAL DEVELOPMENT

IS THE AIM CYCLING TOURISM

IS A WAY TO ATTAIN IT

PYRAMID OF GOALS IN A BICYCLE DESTINATION

Source: Claudia Krieger, Touristische Projekte. Cycling Tourists, Who they are, what they want and how they improve regional economy, Velo-city Munich 2007

CYCLING TOURISTS – WHO THEY ARE

SHORT TRIP DESTINATION

RECREATION AREA FOR THE LOCAL POPULATION

EVERYDAY USE AREA FOR THE LOCAL POPULATION

HOLIDAY DESTINATION

DAY TRIP DESTINATION FOR RESIDENTS

AND TOURISTS

GERMAN NATIONAL CYCLING PLAN FOR THE YEARS 2002-2012

THE MAIN CONCEPT

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now

EuroVelo NCC

BUSINESS & INVESTORS

LOCAL GOVERNMENT

Sustainable solutions

• historical and culture programs • entrepreneurship programs

ideas

needs

ideas

needs

RURAL AREAS DEVELOPMENT

SOUND POLITICAL SUPPORT

HISTORICAL & CULTURAL

HERITAGE

NEW JOBS

INFRASTRUCTURE & SAFETY

PUBLIC TRANSPORT MEGA-EVENTS

WILDLIFE PROTECTION

TRAINING SESSIONS

TWINNED LOCAL SELF

GOVENMENTS

BUSINESS

NETWORKS COMMUNES

EUROPEAN LEVEL

CENTRAL LEVEL

REGIONAL LEVEL

THE CYCLING EV13 - ICT CULTURE [THANKS TO MANFRED NEUN, ECF & TOM HOCKADAY, ISIS INNOVATION]

MILIONS OF CYCLISTS

FUNDING OF THE ICT

DEVELOPMENT OF TRANSPORT AND TRANSPORT INFRASTRUCTURE

DEVELOPMENT OF SPORT AND TOURISM

SUPPORT OF TECHNOLOGICAL AND SOCIAL INNOVATION

RURAL AREAS DEVELOPMENT

UNEMPLOYMENT PREVENTION

CULTURAL & HISTORICAL HERITAGE

FISHERIES & FISHING DEVELOPMENT SUPPORT

ACTIVITIES SUPPORTING NATURAL CONSERVATION MEASURES

AN INTERNAL ASPECTS OF THE EV13 - ICT

IN POLAND

THE SECRET OF SUCCESS

EDUCATION EDUCATION EDUCATION

Tarja Halonen

Source: authors’ own collection

The President of Finland, when asked what is the secret of Finnish success

created in towns and cities of the countries of Central and Eastern Europe

OVERCOMING THE MEMORY GAP

INFORMAL EDUCATION PROGRAMME

PHZ (points of historical surprise)

for instance the years 1956/68/89 – co-operation with institutions such as the European Solidarity Centre

joint presentation of the history of the country with the presentation of situation prevailing in other countries

THEMATIC EXHIBITIONS

mini (cycling) Iron Curtain Trail loops

ROLE OF WOMEN IN THE TIME OF EXISTENCE OF THE IRON CURTAIN (located in Poland)

FEMALE ASPECTS OF THE IRON CURTAIN TRAIL IN POLAND

MARKETING STRATEGY TARGETED TO WOMEN

PROMOTIONAL EVENTS ORGANISED ALONG THE IRON CURTAIN TRAIL

HOW CAN WE DO IT?

OVERCOMING PRINCIPAL ORGANISATIONAL CONSTRAINTS (BARRIERS/CHALLENGES)

LACK OF FINANCIAL SUPPORT FROM THE

EUROPEAN AND NATIONAL LEVEL

ACTIVITIES AIMED AT PROMOTION

OF LOCAL COMMUNITIES

MUTUAL SUPPORT OF PROMOTIONAL ACTIVITIES

OF TWINNED LOCAL COMMUNES

LACK OF A NETWORK OF SUPPORT AT THE

REGIONAL, DISTRICT AND COMMUNAL LEVELS

CAPACITY TO CO-OPERATE

LACK OF TRAINING OF ELECTED

LOCAL COUNCIL MEMBERS

SPIRAL OF DEVELOPMENT

EuroVelo AT NATIONAL, REGIONAL AND LOCAL IN

STRATEGIC DEVELOPMENT PROGRAMME DOCUMENTS

PREPARATION OF OPERATIONAL DOCUMENTS AT ALL RELEVANT LEVELS

ALLOCATION OF STABLE FUNDING SOURCES IN ANNUAL EUROPEAN, NATIONAL, REGIONAL

AND LOCAL BUDGETS FOR THE NATIONAL EUROVELO COORDINATORS

IMPLEMENTATION, MONITORING AND EVALUATION

PREPARATION OF 3 YEARS OPERATIONAL PLANS AT THE LEVEL OF COMMUNES

CENTRE OF COMPETENCE FOR LOCAL SELF-GOVERNMENTS

AT LOCAL AND REGIONAL LEVELS FOUNDED BY THE NATIONAL EUROVELO COORDINATOR

CYCLING DEMONSTRATION COMMUNES

CONTINUOUS INVOLVEMENT ON CENTRAL, REGIONAL AND LOCAL LEVELS

EXCHANGE PROGRAMMES AMONG LOCAL

SELF GOVERNMENTS LOCATED ALONG THE IRON CURTAIN TRAIL

SUPPORT FROM THE CYCLE MANUFACTURING RELATED BUSINESSES IN ORDER TO PROMOTE CYCLING TOURISM

EXCHANGE OF VISITS

BYPAD (MAKE IT HAPPEN) METHODOLOGY

BYPAD IN SMOŁDZINO

ENHANCEMENT OF RAILWAY SYSTEM CONNECTIONS

DEVELOPMENT OF SUSTAINABLE TRANSPORT SOLUTIONS

CONVERSION OF ABANDONED RAILWAY CORRIDORS AND STATION BUILDINGS BASED ON PORTUGAL AND SPANISH EXPERIENCE

CYCLE FRIENDLY ADAPTATION OF RAILWAY STATIONS, AIRPORTS, BUS AND FERRY BOAT TERMINALS

DEVELOPMENT OF INTERMODAL HUBS: BIKE AND RAIL, BIKE ON BOARD

TRAFFIC CALMING AND REDUCTION MEASURES

ROAD TRAFFIC SAFETY IMPROVEMENTS

ROAD TRAFFIC SAFETY PROMOTION EVENTS

CYCLING INCLUSIVE TRAFFIC SAFETY IMPROVEMENTS

JOBS, JOBS, JOBS

SYNERGY WITH OTHER OUTDOOR TOURIST ACTIVITIES AND PRODUCTS

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LEISURE TIME INDUSTRY

NEW ENTERPRISES NEW EMPLOYMENT

OPPORTUNITIES

BUSINESS TRAINING SESSIONS COMBINED WITH

OUTDOOR EVENTS

BUSINESS TOURISM (CONFERENCES AND CONVENTIONS)

FROM OCTOBER TILL APRIL

UPGRADING THE QUALITY OF TOURIST SERVICES

INTERNATIONAL COOPERATION BETWEEN LOCAL SELF-GOVERNMENTS

SUPPORT THE SMALL AND MEDIUM-SIZED ENTERPRISES LOCATED ALONG THE IRON CURTAIN TRAIL

CREATION OF NEW EMPLOYMENT OPPORTUNITIES IN PARTICULAR FOR WOMEN IN THE 50+ AGE BRACKET

SUPPORT OF TECHNOLOGICAL AND SOCIAL INNOVATIONS

CONCLUDING REMARKS

INVOLVEMENT OF BUSINESS SECTOR IN CSR NATURAL ENVIRONMENT PROTECTION RELATED ACTIVITIES

NATURAL PROTECTION AND WILDLIFE CONSERVATION

SUPPORTING BIODIVERSITY ENHANCING ACTIVITIES

RESPONSIBLE PROMOTION OF LISTED NATURAL CONSERVATION AREAS AMONG RESIDENTS AND VISITORS

EUROVELO TV - A THEMATIC TV CHANNEL PROMOTING

THE TRAIL ITSELF

HISTORICAL EVENTS

LOCAL COMMUNES

CSR RELATED

ACTIVITIES

THANK YOU FOR YOUR ATTENTION

THIS PRESENTATION WAS PREPARED BY :

ANDRZEJ B. PIOTROWICZ +48 502 200 559 apiotrowicz@pswe.org