PREVIEWS

COMPETITIVE

ANALYSIS

Overall, Coldwell Banker Previews International® hada significantly higher percentage of new listings and listing sales in America’s top luxury real estate markets.

Source – Coldwell Banker Luxury Market Report.

Previews has been a name in luxury real estate

1933

1976

1995 and 62 years longer than Christie’s International Real Estate.

43 years longer than Sotheby’s International Realty

GLOBAL REACH

SOURCE – RFG AND COMPANY WEBSITES

Previews® has 49,000 more agents in our network worldwide than Christie’s and 71,200 more than Sotheby’s.

Fuller

Kentwood

GLOBAL REACH

SOURCE – RFG AND COMPANY WEBSITES

Previews® has 386 more international offices in our network worldwide than Sotheby’s – and 519 more than Christie’s.

Previews has 2111 more offices in the U.S. than Christie’s and 2504 more offices than Sotheby’s.

Fuller

Kentwood

longevity and reach translates

intomore listings and sales

26% more $5M+ homes than Sotheby’s and over 100% more than Christie’s

Twice as many $10M+ homes thanSotheby’s and Christie’s

MARKET SHARE COMPARISON BASED ON NEW LISTINGS IN AMERICA’S

TOP 5 ZIP CODES*

*SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC

246 New Listings Over $10M+ 696 New Listings over $5M+

More than twice as many $1M+ Homes Listed than Sotheby’s and four times more than Christie’s

2795 New Listings over $1M+ Market Share

*SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC

MARKET SHARE COMPARISON BASED ON NEW LISTINGS IN AMERICA’S

TOP 5 ZIP CODES*

Almost twice as many $5M+ homes than Sotheby’s and Christie’s

Almost twice as many $10M+ homes than

Sotheby’s and 13% more than Christie’s

*SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC

59 $10M+ Listing Units Sold 195 $5M+ Listing Units Sold

MARKET SHARE COMPARISON BASED ON LISTING SALES IN AMERICA’S

TOP 5 ZIP CODES*

TOTAL MARKET SHARE LISTINGS SOLD*

1406 Listings Sold $1M+ Market Share

Almost 9 times more $1M+ Homes Listed than Sotheby’s and 14 times more than Christie’s

*SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC

Key Deliverables – Social Media

• Launched blog, Facebook and Twitter site in August

• Twitter is the fastest growing audience thus far ( in part because Facebook keeps changing their policies).

• “Monopoly Video has been viewed over 7500 times

• November kicks off a new partnership with art book publisher Taschen

PREVIEWS INSIDE OUT – snap shot of traffic on day of eblast

Visitors 1,186 1,351 +13.91%

Unique Visitors 1,129 1,291 +14.97%

Page Views 2,845 3,311 +16.38%

Pages Per Visit 2.40 2.45 +2.17%

Average Visit Duration 1:36 1:45 +9.46%

Bounce Rate 55.82% 55.85% -5.42%

% New Visits 78.84% 78.02% -1.04%

In less than 2 months we have passed Sotheby’s and Christie’s on Klout