PRESENTS The Secrets Travel PACKAGING SUCCESS
7
© 2015 Opportunities Unlimited all rights reserved P.O. Box 692359 • Quincy, MA 02269 U.S.A. • (617) 786-9096 • Fax (617) 786-1081 Web: www. opportunityguy.com E-Mail: [email protected] PRESENTS: BY: The Secrets of Travel PACKAGING SUCCESS The Secrets of Travel PACKAGING SUCCESS
Transcript of PRESENTS The Secrets Travel PACKAGING SUCCESS
© 2015 Opportunities Unlimited all rights reservedP.O. Box 692359 • Quincy, MA 02269 U.S.A. • (617) 786-9096 • Fax (617) 786-1081
Web: www. opportunityguy.com E-Mail: [email protected]
PRESENTS:
BY:
The
Secretsof Travel PACKAGING
SUCCESS
The
Secretsof Travel PACKAGING
SUCCESS
I. THE ESSENCE OF TRAVEL PACKAGING: 1.) TRAVEL PACKAGING & BUSINESS BENEFITS
2.) THE PACKAGING PROCESS
3.) YOUR PACKAGING PREMISE
4.) DISTRIBUTION CHANNELS TO ACCESS CUSTOMERS
5.) SECRETS FOR TRAVEL PACKAGING SUCCESS
© 2015 Opportunities Unlimited all rights reserved • (617) 786-9096 • Web: www.opportunityguy.com • E-Mail: [email protected]
II. YOUR BUYERS’ PERSPECTIVE: 1.) CONSUMER FORCES & PACKAGE TRAVEL
2.) THE VALUE EQUATION
3.) WEB TRENDS - WHAT’S UP ON LINE?
4.) ON-LINE - TRAVEL PACKAGING MODELS
A.) POSTING
B.) OUTSOURCING - MERCHANT MODEL
C.) DYNAMIC PACKAGING
© 2015 Opportunities Unlimited all rights reserved • (617) 786-9096 • Web: www.opportunityguy.com • E-Mail: [email protected]
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IV. CONSUMER TRAVEL:1. PACKAGE TRAVEL PRODUCTS:
A) ONE DAY VISITS, PRODUCT PARTNERSHIPS
AND FESTIVALS & EVENTS
GET-AWAYS B)
FAMILY & MULTI-GENERATIONAL PACKAGES C)
D) PRE/POST PACKAGES
© 2015 Opportunities Unlimited all rights reserved • (617) 786-9096 • Web: www.opportunityguy.com • E-Mail: [email protected]
V. CREATING PACKAGE SIZZLE:
THE 4 TS & EVENTS:
1. THEMES (I.E. GARDENS, THEATER):
2. THREADS (I.E. DESTINATION
CONNECTIONS, ENTERTAINMENT):
3. TRENDS (I.E. NICHE SEGMENTS):
4. TRADITIONS (I.E. CULTURE, HERITAGE & HISTORY):
5. EVENTS
YOUR PACKAGES:
1 . T H E M E S
2. TH R EAD S
3 . T R E N D S
4. TRADITIONS
5. EVENTS
© 2015 Opportunities Unlimited all rights reserved • (617) 786-9096 • Web: www.opportunityguy.com • E-Mail: [email protected]
© 2015 Opportunities Unlimited all rights reserved • (617) 786-9096 • Web: www.opportunityguy.com • E-Mail: [email protected]
VI. PACKAGE PLAN & NEXT STEPS ...
PACKAGING ACTIONS: TO BE COMPLETED BY:
