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Presented by: Eleonore Rojas Principal Product Manager, Move Inc. TOP TOOLS for Global Professionals: Global Alliances Committee Slide 2 One Year Anniversary of the Site Slide 3 REALTOR.com International Then.... November 2011 Now.... October 2012 Listings from 11 countries 800,000 International Listings Zero Traffic Listings from 33 countries 300% increase in countries represented 1,600,000 International Listings 2X the amount of International listings Domestic & International Traffic 3700% increase in traffic to REALTOR.com International since January 2012 Internal Reporting for REALTOR.com International, October 2012 Omniture, Site Catalyst Reporting for REALTOR.com International site traffic October 2012 Slide 4 Brazil, Bulgaria, Croatia, France, Italy, Portugal, Romania, Serbia, Slovakia, Spain, United States Countries Present Then.... Slide 5 Now.... Argentina, Aruba, Bahamas, Brazil, Bulgaria, Costa Rica, Croatia, Cyprus, Dominican Republic, France, Greece, Honduras, India, Italy, Jamaica, Latvia, Malta, Mexico, Morocco, Netherlands Antilles, New Zealand, Philippines, Poland, Portugal, Romania, Saint Lucia, Serbia, Slovakia, Spain, Switzerland, Thailand, United States Countries Present Now Andorra, Austria, Belize, Czech Republic, Dominican Republic, El Salvador, Germany, Grenada, Guatemala, Ireland, Israel, Malaysia, Nicaragua, Panama, Russian Federation, Sri Lanka, South Africa, Turkey, Uruguay, Virgin Islands (British) Countries Coming SoonCountries In Discussion Slide 6 REALTOR.com International Traffic Omniture, Site Catalyst Reporting for REALTOR.com International site traffic January-October 2012 Slide 7 What Languages are Being Used the Most? Non-English Languages Used on REALTOR.com International Top | Spanish Chinese German Russian French Portuguese Italian Dutch Korean Japanese Slide 8 Why is the Global Market Important to U.S. REALTORS ? Last year sales of residential property to international clients accounted for $82.5 Billion in the U.S. 1 A $16.1 Billion increase over previous year (24% increase year over year). 27% of REALTORS report working with an international client in the past year. 1 U.S. and international exposure of your listings included free on the most engaging real estate site in the U.S. 1 National Association of REALTORS Profile of International Home Buying Activity, 2012 2 Omniture Site Catalyst, 2011-2012 Slide 9 Why is REALTOR.com International Important to Global Real Estate Professionals? Over 1 million unique international visitors to REALTOR.com 3 17+ million unique visitors to REALTOR.com sites each month 1 Over 1.6 million international listings and over 3 million domestic listings displayed in REALTOR.com International 2 1 ComScore, Media Metrix, Key Measures Report, September 2012 2 REALTOR.com internal reporting November 2012 3 Omniture, Site Catalyst Reporting for REALTOR.com International site traffic October 2012 4 Omniture, Site Catalyst Reporting for REALTOR.com International site traffic June 2011- June 2012 Comparing June 2011 with June 2012, we saw a 40 percent increase in searches from other countries on REALTOR.com and REALTOR.com International combined 4 Slide 10 Global Consumers Searching on REALTOR.com Toolkit Tip - More information: rltr.cm/narglobal1 Slide 11 National Association of REALTORS Statistics CALIFORNIA Immigrants admitted in 2011: 210,591 Citizens naturalized in 2011: 151,183 Top 5 immigration origination countries: Mexico, China, Philippines, India, Vietnam Countries with highest foreign direct investment employment: Japan, United Kingdom, Switzerland, France, Germany Top export partners: Mexico, Canada, China, Japan, South Korea NEVADA Immigrants admitted in 2011: 10,803 Citizens naturalized in 2011: 6,791 Top 5 immigration origination countries: Mexico, Philippines, Cuba, China (PRC), Ethiopia Top export partners: Switzerland, Canada, China, Mexico, Japan TEXAS Immigrants admitted in 2011: 94,481 Citizens naturalized in 2011: 52,927 Top 5 immigration origination countries: Mexico, India, Vietnam, China, Philippines Countries with highest foreign direct investment employment: United Kingdom, France, Germany, Netherlands, Canada Top export partners: Mexico, Canada, China, Brazil, Netherlands FLORIDA Immigrants admitted in 2011: 109,229 Citizens naturalized in 2011: 87,309 Top 5 immigration origination countries: Cuba, Haiti, Colombia, Jamaica, Venezuela Countries with highest foreign direct investment employment: United Kingdom, Canada, Japan, Germany, France Top export partners: Switzerland, Brazil, Venezuela, Canada, Colombia NEW YORK Immigrants admitted in 2011: 148,426 Citizens naturalized in 2011: 76,603 Top 5 immigration origination countries: China, Dominican Republic, Bangladesh, Jamaica, India Countries with highest foreign direct investment employment: United Kingdom, France, Germany, Switzerland, Canada Top export partners: Canada, Hong Kong, United Kingdom, Israel, Switzerland ILLINOIS Immigrants admitted in 2011: 38,325 Citizens naturalized in 2011: 29,133 Top 5 immigration origination countries: Mexico, India, China, Philippines, Poland Countries with highest foreign direct investment employment: United Kingdom, Japan, Germany, France, Canada Top export partners: Canada, Mexico, China, Australia, Brazil Toolkit Tip - More information: rltr.cm/narglobal2 Slide 12 The Changing Consumer Connection Re-imagination of Communication Source: Mary Meeker, KPCB Landlines Slide 13 Texting Overtakes Talking in the UK Slide 14 929 Million Mobile Subscribers in India Slide 15 Mobile Listing Marketing Deliver your clients information about international listings, anytime & anywhere. Agents are able to print listing brochures, complete with a QR code, in any of the 11 languages featured on REALTOR.com International. Slide 16 Toolkit Tip - More information: socialbios.com/create Almost 90% of buyers would recommend their agent right after closing 1 1 National Association of REALTORS Profile of Home Buyers and Sellers, 2011 Get recommendations from your past clients and share them on, major sites like Facebook and Twitter. Since the unveiling, over 20,000 agents have signed up to get their free tools 5,000 recommendations have been written by consumers HyperSocial Connections Slide 17 Slide 18 REALTOR.com connects real estate professionals with consumers to promote home ownership globally Everywhere Every Device All the time Mission Slide 19 Slide 20