Presented by David Riddle All pictures were taken at the distillery or from JackDaniels.com.

Presented by David Riddle

All pictures were taken at the distillery or from JackDaniels.com

Lynchburg, TN

MTSU

History

• 1866 – Founded by Jasper Newton “Jack” Daniel• 1907 – Jack Daniel gave his distillery to his

nephew Lem Motlow• 1947 – Lem Motlow passed the distillery to his

children• 1956 – Sold to Brown Forman Beverage

Worldwide, Inc.• 1960 Label was trademarked

Jack Daniel

Production Stopped

• 1910 – Tennessee prohibition– Established distilleries in Birmingham, Alabama and St.

Louis, Missouri

• 1920 – U.S. prohibition• 1933 – U.S. prohibition repealed• 1938 – Tennessee prohibition repealed• 1942 – World War II U.S. banned manufacture of

whiskey• 1946 – manufacture of whiskey resumed• 1947 – Jack Daniel’s production resumed

Master DistillersJack Daniel

Jess Motlow Lem Tolley Jess Gamble Frank Bobo

Jeff Arnett Jimmy Bedford

How Its Made

The Barrel

Barrelhouse

Maturation

Recognition• Although the unique taste of Jack Daniel’s had long been

characterized as a Tennessee Whiskey, it had throughout its life been officially listed by the U.S. Treasury Department as a bourbon, which classed it with Kentucky’s noted whiskey. In 1944, Lem Motlow finally achieved the recognition sought for many years in Lynchburg. The United States Government issued a report to the company that stated: "Your charcoal mellowing process produces characteristics unknown to bourbons, ryes, and other whiskeys and thus Jack Daniels is officially designated as a Tennessee Whiskey.“ –tennesseehistory.com

• Also differentiated by NAFTA

Products

Questions?

Presented by David Riddle All pictures were taken at the distillery or from JackDaniels.com.

Documents

Transcript of Presented by David Riddle All pictures were taken at the distillery or from JackDaniels.com.