David MoserUnit 2 Individual Assignment

VCDD310-1101B-01

Nikon Coolpix L22“Bringing Li fe to Memories”

“Superior Quali ty Low Price”

Market Segmentation

Behavioral Segmentation

Informed Buyers

Inexperienced Professional

Market Segmentation

Geographic Segmentation

Focusing on the section of the country that is developing at the fastest rate.

Market Segmentation

The Southeastern United States has sustained increased electronics sales over the past four years.

Demographic Segmentation

35%

20%15%

10%9%

5% 4% 2%

DemographicSingle Married

Men Poor

Women Rich

Young Old

Market Segmentation

Psychographic Segmentation

40%

30%

20%

10%

PsychographicAlternative LifestyleProduction Qual-itiesEnvironmental ConsciousnessReligion

Market Segmentation

S9100

S8100

S3100

S2500

L23

Nikon Coolpix L22

Product Lifecycle

Market Introduction Stage

Costs-Sales-

Profit-Price-

Competition-Demand-

Product Lifecycle

HighestLowestMinimalHighestLittle/NoneCreation

Growth StageProduct Lifecycle

Costs-Sales-

Profit-Price-

Competition-Demand-

ReducedIncreaseIncreaseDecreaseIncreaseIncrease

Maturity StageProduct Lifecycle

Costs-Sales-

Profit-Price-

Competition-Demand-

LowestHighestDecreaseDecreaseIncreaseHighest

Saturation & Decline StageProduct Lifecycle

Costs-Sales-

Profit-Price-

Competition-Demand-

Counter-OptimalStabilizeChallengedLowestHighestLowest

References• http://www.bestbuy.com/site/Nikon+-+Coolpix+L22+12.0-Megapixel+Digital+Camera+-

+Red/9765091.p?id=1218169694293&skuId=9765091• http://imaging.nikon.com/lineup/coolpix/life/l22/• http://nikoncoolpixl22.com/• http://www.testfreaks.com/digitalcameras/nikon-coolpix-l22/• Map 1: http://upload.wikimedia.org/wikipedia/en/d/d3/US_map-Southeast.PNG

Photo 1(Left):http://imaging.nikon.com/index.htmPhoto 2(Right):http://imaging.nikon.com/index.htmPhoto 3(Front): http://imaging.nikon.com/index.htmPhoto 4(Rear): http://imaging.nikon.com/index.htmPhoto 5 (Cash): http://lh3.ggpht.com/_sk_m9YaPBFs/ScQSNM1-JhI/AAAAAAAAACQ/wUweXZJA5gQ/j0430936.jpgPhoto 6 (Girl Taking Picture): http://upload.wikimedia.org/wikipedia/commons/c/c7/Girl_taking_picture.jpgPhoto 7 (David III): Personal CollectionPhoto 8(Empty Pockets): http://comp.webstockpro.com/westend61-rf/pef00338.jpgPhoto 9(Rich): http://www.thedanilynnshow.com/logos/Bathing_in_money.jpgPhoto 10(David Jr):Personal CollectionPhoto 11(Kim&Ron):Personal CollectionPhoto 12(Harley):Personal CollectionPhoto 13(Lisa):Personal CollectionPhoto 14(Brianna):Personal CollectionPhoto 15(Joan):Personal Collection

Photo 16(Holding Hands): http://wwwdelivery.superstock.com/WI/223/1598/PreviewComp/SuperStock_1598R-6603.jpgPhoto 17(Flowers): http://www.bestroyaltyfreeimages.net/best-royalty-free-images-flower-arrangement-sophiea.jpgPhoto 18(Sunset): http://30.media.tumblr.com/tumblr_l636yzaBPG1qchibso1_500.jpgPhoto 19(Cross): http://www.weatherstock.com/sunset-gallery/slides/SS-19.JPGPhoto 20(S9100): http://imaging.nikon.com/index.htmPhoto 21(S8100): http://imaging.nikon.com/index.htmPhoto 22(S3100): http://imaging.nikon.com/index.htmPhoto 23(S2500): http://imaging.nikon.com/index.htmPhoto 24(L23): http://imaging.nikon.com/index.htmPhoto 25(L22): http://imaging.nikon.com/index.htm

Photo Credits