Presentation1

Sadman Sakib Professor Kilinkowstein

Selected Business Article

Cure for public-speaking jitters: Stand like a starfish

http://www.bbc.com/capital/story/20140904-jitters-act-like-a-starfish

Everyone is not a born public speaker


Pretend to be a starfish for two minutes


Changing posture influences hormone

secretion.


Do it in private, not in front of your boss.


Activity for Ethnographic Observation

People making presentation in clubs ,public places and

conference.


Ethnographic Research

Speaker Making Presentation


Ethnographic Research

Speaker Giving Speech


Ethnographic Research Observation

All the people I observed were very confident while

they were giving a speech and they were appropriately dressed for the occasion



Two women were fixing their hair sometimes in the

middle of the presentation and one man was

occasionally swinging his hands



Two of the speakers I observed started their

presentation with a joke and it instantaneously

grabbed the attention of the audience



Two of the speakers I observed messed up a little in

the middle of their presentation, but they managed

it very well



One speaker was very dramatic and kept his

audience guessing. He also used some higher-level

words and metaphors.


Ethnographic Research Findings

• Confidence is the key factor to becoming a good

speaker

• Eye contact and Hand gestures are as important as

good Script

• Appropriate use of jokes help the audience to

concentrate


Ethnographic Reading Summary Ethnographic Research-Who are users? How do they

operate within their culture?

• Getting to know the audience and their culture on

a deeper level to gain insight




• Differences between market research and

ethnographic research is very salient




• Ethnographic research is extensive and its effect is

omnipresent in business


Ethnographic Reading Summary TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION

SECUTRITY ADMISTRATION

• Engaged in extensive ethnographic research and

identified the core problems.




• Prototyping a calmer passenger experience and

enhancing airport security




• Successfully implemented Human Centered security system in airports that increased overall comfort level


Ethnographic Reading Summary Going Deeper Seeing Further : Enhancing Ethnographic

Interpretations To Reveal More Meaningful Opportunities

For Business

Deeper, meaningful, and enduring values not only

come from the observations themselves




For Business

Extreme individual and analogous cases help us to

gain new insight and challenge us to rethink the

conventional ways




For Business

To sustain in long term, a business has to change its

disposition with time and its atmosphere


Proposal for an Innovative Business Using virtual reality as a mentor to guide people

overcoming their public speaking jitters


Proposal for an Innovative Business Device will provide 3D tutorials, 3D audience to

practice, and a virtual tutor to asses practice

speeches


Proposal for an Innovative Business Product is designed for those who want to hone

their presentation, and public speaking skills


Tagline Research • Just Do It

• Quietly Brilliant

• Connecting People


New Tagline

Conveniently Confident


Raw Background Images


Blurred Background Images


Image and Tagline Study


Infographic Elements

• Headset• 3D Tutorial• Practicing• Assesment• More Practice• Confident Speaker


Infographic Sketches


Infographic For Business Pitch


Presentation1

Business

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