Presentation to Business Swap on Social Media Marketing
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www.receptive.com. au Social Media Marketing
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Transcript of Presentation to Business Swap on Social Media Marketing
www.receptive.com.au
Social Media Marketing
www.receptive.com.au
• Define Social Media Marketing
• Using Social Media in Business
• Tricks to make Social Media Easy
www.receptive.com.au
Who Am I?
• Brendan James Byrne– Working online since 1998– Started building websites in 2003– Teaching online business building since 2007
www.receptive.com.au
Receptive Technologies
• 7 Fulltime staff• 120 active clients, mostly SME’s.• Online Marketing;– Planning– Web Design / Building– Increase Visitors (Social Media & SEO)– Increase Conversion
www.receptive.com.au
Social Media MarketingOutcome;
Create a simple plan to fill the hours you are willing to dedicate to social networking
www.receptive.com.au
The Three Step Formula
• 1. Grow your tribe• 2. Connect with your tribe• 3. Sell to your tribe
www.receptive.com.au
Using Social Media in Business
Outcomes;Understand Facebook, Twitter and
LinkedIn.
www.receptive.com.au
Using Social Media in Business
• Where does your Tribe connect? Have your presence there!
• www.facebook.com www.twitter.com www.linkedin.com www.blogger.com
• Find others;– http://en.wikipedia.org/wiki/List_of_social_networking_websites
www.receptive.com.au
Using Social Media in Business
• When You Are Starting Out, Imagine;– EVERYTHING YOU POST IS VISABLE TO EVERYONE
not true – just an attitude.
www.receptive.com.au
• www.facebook.com• 10 Million Facebook users in Australia• 53.6% are aged 26-64
source; http://gold.insidenetwork.com/facebook/facebook-stats/
www.receptive.com.au
• Start with:– Personal Profile– Fan “Page”– Work with; Photos, Links, Notes.
www.receptive.com.au
Facebook Page for your Business
• Visit;– http://www.facebook.com/pages/learn.php
www.receptive.com.au
Facebook Tips
• The key is “relationships” and “conversation”, not “selling”
• Using a good profile picture/logo
www.receptive.com.au
Facebook Tips
• Use keywords in your profile page and Fan page.
• Be proactive on Facebook, search for your tribe through groups & pages.
• Talk and Comment to people via their wall or commenting on people’s posts.
www.receptive.com.au
• www.linkedin.com • 68% aged 35+• 1.2 Million Australians
• 1% of linked users (addicts) are responsible for 36% of visits to the site!!! WOW!
Source; http://tinyurl.com/38uxljp
www.receptive.com.au
Linkedin To Do List
• Creating an interesting profile• Change of status frequently• Ask questions to gain visibility• Join relevant groups and posts regularly• Give recommendations (gain visibility)
www.receptive.com.au
• www.twitter.com• 2.5 Million Australians• 84% are over 24 years old
source: http://www.itinformer.com.au/_blog/Heidi_Allen/post/Australian_Twitter_Statistics_2010/
www.receptive.com.au
• Create a community of “followers”.• “Microblogging” platform• Share useful links• Make announcements• Generate conversation• Connect with like-minded people• Connect with prospects• Connect with possible suppliers
www.receptive.com.au
Twitter Is Great For;
• Customer service• Soft selling• Referral marketing• Positioning yourself as an expert
www.receptive.com.au
Twitter Etiquette
• Terminology– Following– Re-tweeting– Replying– Direct messaging
www.receptive.com.au
Twitter Etiquette
• What Is @ ?• Every twitter profile starts with @. Examples:• @receptivetech = Receptive Technologies• @brendanbyrne = Brendan Byrne
• On twitter people are always referred to as the twitter name and it is always proceeded with @.
www.receptive.com.au
Twitter Etiquette• Re-tweeting or “RT"• Let’s say that @brendanbyrne tweets something like:
“You should get your web programmer to review your site with Google Page Speed http://bit.ly/hDGOS0”
• If I found it interesting and want to share with my followers we can re-tweet it (pass it on) to followers;
“RT @brendanbyrne You should get your web programmer to review your site with Google Page Speed http://bit.ly/hDGOS0”
• “RT @brendanbyrne” indicates we are re-tweeting and that we are acknowledging the idea came from someone else giving them credit for it.
www.receptive.com.au
Tweeting Guidelines
• Tweeting about products/services• Provide a link to more info on your website• Write a tweet that will entice people to click on the
link– E.g.: our client @brendanbyrne saved $700 per year using
our tools; www.page.com• don’t just sell• inject personality into your tweets• give followers a behind-the-scenes look at your
business or life.
www.receptive.com.au
Save time
• Automation saves time!• Twitter posts can be shown as status updates
on Linkedin and Facebook.• Blogs posts can be shown on Facebook, and
LinkedIn (Look for RSS Feed)
www.receptive.com.au
Facebook RSS (blog import)
• http://www.facebook.com/editnotes.php
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Facebook Twitter Link
• http://apps.facebook.com/twitter/
www.receptive.com.au
LinkedIn Showing Twitter
www.receptive.com.au
LinkedIn – Blog Feed
www.receptive.com.au
Receptive Technologies
• Online Marketing;–Planning–Web Design / Building–Increase Visitors (Social Media &
SEO)–Increase Conversion
1300 794 770
