Presentation Slides - SICC
Transcript of Presentation Slides - SICC
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Building your BRAND?
Build your CULTURE first!
Ashok Miranda
Founder, CEO
Transmedia Consultancy
W: www.transmediaconsultancy.com
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The idea: Helping build purposeful companies that employees love and customers adore
Challenge:
▪ How to attract quality talent and retain them
▪ Maintaining a competitive advantage
▪ Overcoming inertia and resistance to change
▪ Fuelling passion throughout the company
▪ Creating an exemplary work environment
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Culture is the principles and the beliefs you have inside the company that you want people to be aligned with long term
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Assessment DNA Company Code
Employee Code
Product CodeCustomer CodeEvangelize
ADCEPCE PROCESS: 7 Step Blueprint for Culture Transformation
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The core building blocks of your business
DNA
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YOUR PURPOSE
WHY DO YOU EXIST?
WHAT TRULY MOTIVATES YOU?
WHAT BENEFIT ORGREATER GOOD DO YOU BRING TO PEOPLE?
WHAT DO YOU STAND FOR?
WHAT DO YOU DEEPLY BELIEVE IN?
DNA
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PURPOSE
What you see ahead for your business
You are at your best when…
VISION
MISSION
How you are going to execute your vision
DNA
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PURPOSE
Bringing the joy of flying to everyone
Organizing the world’s information to serve you
Bringing happiness and optimism to kids & families around the world
Think different and create amazing products that change the world
To make the world moreopen and connected
Delighting customers through ‘wow’ customer service
Inspire happiness
Create a world without strangers
DNA
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What BUSINESS areYou really in?
DNA
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WHAT
HOW
WHY
DNA
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The values you live by
Company Code
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What you deeply believe in and what makes you different
Company code
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Our ValuesThe operating principles we use to run the companyon a daily basis
Company code
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Company code
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1. Deliver Wow Through Service
2. Create Fun and a Little Weirdness
3. Build Open and Honest Relationships with Communication
4. Be Passionate and Determined
Company code
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The people you want to surround yourself with and how they are align with your core beliefs
Employee Code
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Employee Code
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Employee Code
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Employee Code
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What you create and deliver for the world
Product Code
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Product Code
“Our passion defines us, our purpose drives us, and our products show the world what we believe in”
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Product Code
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Product Code
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•We believe that we’re on the face of the Earth to make great products
•We believe in the simple, not the complex
•We believe that we need to own and control the primary technologies behind the products we make
Product Code
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Product Code
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Creating customer “LOVE” for your brand
Customer Code
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Customer Code
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RETURN ON RELATIONSHIPS
Customer Code
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Customer Experience is the NEW marketing
Customer Code
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Businesses who ‘out care’ and ‘out love’ their competition, will see the biggest returns!
Customer Code
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Customer Code
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Incredible
Culture
Evangelize!
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Environment & Leadership
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“Focusing on happiness, growth, abundance and cultivating a mutual mission makes mindvalley one of the top companies to work for today.”Vishen Lakhiani: CEO/Founder mindvalley
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1. EXPERIENCES: What do I still want to experience in life?
2. GROWTH: How do I want to grow personally?
3. CONTRIBUTION: What legacy do I want to leave for me?
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1. Wake up feeling inspired
2. Feeling safe at work
3. Coming home fulfilled
The Key To Feeling Happy at Work
Simon Sinek
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3 things your competition can’t steal from you:
Your brand storyYour cultureYour customer love
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Ashok Miranda
Founder, CEO
Transmedia Consultancy
W: www.transmediaconsultancy.com
Thank you!