TERM PROJECT FUTURE OF MARKETING – MOBILE

MARKETING

FAHME JAHAN, KHRISTON ASHMAN, NIDHI OTWANI, ABDOULAYE TANDIA, ZION MARKREITER & NISHMA RAWAT

AGENDA

Introduction Impact of Mobile Marketing Situational Analysis Framework Findings Recommendations Q&A

Impact of Mobile Marketing

Impact of Mobile Marketing 79% use smartphone to

help them make shopping

decisions

76% of people have directly

made a purchase based on

search on their smartphone

88% of people use the

information they find on

their smartphone to take

some kind of action within a

day

21% look for coupons

Impact of Mobile Marketing

Impact of Mobile Marketing

SWOT

STRENGTHS WEAKNESSES

O Explosive growth of smartphones

O Response rates O Ease of measurability O Cost

O Spam O User Experience O Privacy concerns

SWOT

OPPORTUNITIES THREATS

O Continuity of growth O Optimization of

websites O Browsing speeds

O Identity Theft O Government

restrictions and regulations

O Economy

Framework

O Marketing Analysis & Strategies

STP

(Psychographic and Behaviour, relevant &

brand awareness)

Framework O Tactical Plan

4P’s

PLACE 94% Look for info on their

smartphone.

96% research product or service

on their smartphone.

35% make a purchase on

smartphone.

PRODUCT 96% of smartphone users search

for products on their phone

32% change their mind about a

product

PRICE 55% run price comparison in

stores

PROMOTION 48% look for promotions and

coupons

Thank you for listening!

QUESTIONS??