Presentation Skills: Making Successful Pitches Carolyn McNicholas
description
Transcript of Presentation Skills: Making Successful Pitches Carolyn McNicholas
![Page 1: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/1.jpg)
Presentation Skills: Making Successful Pitches
Carolyn McNicholas
![Page 2: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/2.jpg)
Fear of Public Speaking
http://www.youtube.com/watch?v=1R6IVLwCCls
![Page 3: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/3.jpg)
Great Presenters
![Page 4: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/4.jpg)
This Lecture Covers
• Pre-preparation planning
• Presentation structure
• Visual aids• Presentation
effectiveness• Overcoming fear
![Page 5: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/5.jpg)
Pre-Preparation Planning
1. What are you presenting?2. What are your objectives? How do you
achieve them?3. Any constraints?4. Who are our audience? What are their
expectations?
![Page 6: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/6.jpg)
Is Your Goal• To familiarise/inform the audience?• Explain a concept?• Present results, facts, figures?• Convince the audience?
– Accept our conclusions– Agree on recommendations– Contribute funds– Buy– Invest / Lend– Job offer
![Page 7: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/7.jpg)
Pass an Assessment !
Wow! Fantastic !!
![Page 8: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/8.jpg)
Assessed on
• Communication and impact• Originality of presentation• Structure of argument• Value proposition clear• General impression
• European dimension – where launch• Cultural understanding
5 mins
![Page 9: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/9.jpg)
Cultural Understanding?
• Need to explain the concept• May need to familiarise/inform the
audience• Reflect on cultural and commercial
implications
http://www.youtube.com/watch?v=YfGeacdMe70
![Page 10: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/10.jpg)
Start to Visualise the Presentation
![Page 11: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/11.jpg)
Constraints
• Location• Time allotment• Time slot• Team skills / credentials• Equipment needs / availability• Audience
![Page 12: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/12.jpg)
Know Your Audience
• Number• Professional status / education /
gender / ethnicity• Reasons for attending /
expectations• Anticipate likes / dislikes
![Page 13: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/13.jpg)
Audiences want ....
To feel you know your subjectTo see you look the part and have
preparedTo be informed
![Page 14: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/14.jpg)
Audiences do not want ....
To be confusedTo be bored To be blinded by new words, by jargon
Low hanging fruit, Let’s shoot the puppy Could we park that one Think outside the box
Too much detailTo be talked down toTo waste their time
Read your audience!
![Page 15: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/15.jpg)
INVITE THE RIGHT AUDIENCE !
http://www.youtube.com/watch?v=ggMFwdQkK2k
![Page 16: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/16.jpg)
Presentation Structure
• Brainstorming • Visualise the content• Be selective
– Must Have– Should Have– Nice to Have
• Sort into categories• Beginning / middle / end
![Page 17: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/17.jpg)
Structure
Then, tell them
The Main BodyTell them what you are going to tell them
Opener
Then, tell them what you have told them
Closer
![Page 18: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/18.jpg)
Openers
‘You never get a second chance to make a first impression’
AttentionBenefitsCredentialsDirection
![Page 19: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/19.jpg)
Attention Grabbers
• News item• Question• Quotation• Ice Breaker• Fact• Joke• Drama• Story or anecdote
![Page 20: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/20.jpg)
Closers
•Recap main points•Repeat benefits•Call to action•Lasting Impression
![Page 21: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/21.jpg)
Sequence of Main Points
• Chronological• Problem to Solution• Project Progress• Causes to Effect• Escalating (Smallest to
Largest)• Must sell the benefits• KISS
![Page 22: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/22.jpg)
Information can be Expressed
• Visually• With words• With numbers• With graphs• With artwork• With photographs or sound
clips
![Page 23: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/23.jpg)
Visual Aids
![Page 24: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/24.jpg)
Why use presentational aids?
1. To display your technological proficiency
2. To show that you speak the language3. To facilitate communication of your
message
![Page 25: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/25.jpg)
Audience Retention
After 3 hrs After 3 days
Tell Only 70% 10%
Show Only 72% 20%
Show and Tell 85% 65%
![Page 26: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/26.jpg)
Text Visuals
• Six by six rule for text• Use one idea per visual• Don’t have too many slides• Use CAPITALSCAPITALS and small
letters• Minimum font size 26• Check spelling, grammar,
numbers, consistency
![Page 27: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/27.jpg)
Green
Red
Blue
Yellow
White
Orange
Innocence
Danger
Peaceful
Severity
Enthusiasm
Energy
Growth
Black
Use Colour for Contrast / Persuasion
![Page 28: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/28.jpg)
Colour and Perception
![Page 29: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/29.jpg)
Beware Power Point
http://www.youtube.com/watch?v=lpvgfmEU2Ck
![Page 30: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/30.jpg)
Presentational Aids are Addictive
• Do not hide behind technology• Technology can fail• Bring back-up copies
– On different storage media – Remember handouts and takeaways
• The most important presentational aid is YOU!
![Page 31: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/31.jpg)
Presentation Effectiveness
•What we say 7%•How we say it 38%•Body Language 55%
![Page 32: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/32.jpg)
Vocal Image
• Pitch• Pace• Volume• Pauses
![Page 33: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/33.jpg)
Visual Image
•Posture•Gestures•Dress•Eye Contact
–Never look at the screen
–Cue cards vs script
![Page 34: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/34.jpg)
Overcoming Fear
‘mangling the language, destroying its meaning by avoiding the use of verbs, twisting nouns into verbs and endlesslyrepeating phrases until they become zombified’
‘misunderestimate’
![Page 35: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/35.jpg)
Causes of Fear
• Forgetting what to say
• Not being perfect or knowledgeable
• People will judge us• Negative reaction
from audience• Losing the audience• Equipment failure
![Page 36: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/36.jpg)
Never
• Say you are nervous• Say you are unprepared• Admit you have forgotten anything• Tell negative stories• Rush to finish• Apologise
![Page 37: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/37.jpg)
Summary
• Plan– Pre preparation, know constraints
• Practice– Rehearse (again and again) and refine– Bring backup copies
• Present– With confidence– Have fun – visualise success
• Post mortem– Get feedback– Follow up
![Page 38: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/38.jpg)
Good ideas can be rejected!Bessemer Venture Partners rejected FedEx (7
times), PayPal, Cisco Systems AND ....
“outrageously expensive”
“Stamps? Coins? Comic books? You've GOT to be kidding...No-brainer pass.“
Students? A new search engine? No
Source : http://www.bvp.com/port/anti.asp
![Page 39: Presentation Skills: Making Successful Pitches Carolyn McNicholas](https://reader036.fdocuments.net/reader036/viewer/2022062422/56813626550346895d9d9d18/html5/thumbnails/39.jpg)
Any questions?