Perfect Pitching

Workshop for Events

Michael Chidzey | Head of Digital Marketing |

Download: http://www.slideshare.net/MichaelChidzey

Aim: prepare for upcoming pitches

Workshop format

prepare practise pitch

You have to be able to sell

Why learn how to pitch well?

#1 – Understand the brief

Plan of action

#2 – The presenters

Plan of action

#3 – Pitch structure

Plan of action

#4 – Dynamic delivery

Plan of action

Understand the brief

Listen to the client’s requirements

Ask questions & challenge the brief

Follow the instructions

You have one phone call to

gather as much information

from the client as you can

Task 1: Understand the brief

Questions to ask

Client requirements

Event brief: organise a

fashion show to

worldwide distributors

Client requirements

How would you tackle this brief?

Task 2: Create a concept

The presenters

Revolutionary, creative, a showman

Charismatic, empathetic, intelligent

Focused, tough, ambitious

What are the key attributes of the

person pitching for this event?

Introduce yourself and tell us

three attributes

Task 3: Make first impressions

count

Pitch structure

Beginning

Tell a complete story

Tools: http://www.mindmeister.com https://trello.com/

Beginning Middle

Tell a complete story

Tools: http://www.mindmeister.com https://trello.com/

Beginning Middle End

Tell a complete story

Tools: http://www.mindmeister.com https://trello.com/

Beginning Middle End

Tell a complete story

Think before putting pen to paper

Tools: http://www.mindmeister.com https://trello.com/

Brainstorm how to structure

this pitch

Task 4: Pitch structure

Planning the beginning

Make a great first impression

Charisma experiment: http://gigaom.com/2012/04/25/can-you-learn-to-be-as-charismatic-as-steve-jobs/

Create a catchy title

Further reading: http://www.copyblogger.com/magnetic-headlines/

Catchy title – poor example

Catchy title – better example

Your credentials (if relevant)

Purpose

Process

Craft a strong opening

Grab the audience’s attention

ask a question

use a quotation

personal experience

current affairs

story

shock

humour

Come up with a catchy hook

Task 5: Catchy beginning

Planning the middle

Middle – the reason you are there

Purpose and targets

Audience experience & knowledge

Methods of delivery

Time available

Prioritise information by:

- essential

- details that could be left out

- information for Q&As/extra time

Task 6: Content

Planning the end

Craft a powerful ending

Craft a powerful ending

incentive

summary

call to action

benefits

Open ended question

alternative options

Write a script for your ending

Task 7: Powerful ending

Dynamic delivery Ensure your audience experience

the message

Use diagrams and photos

Paint the picture

Tell stories from experience

Paint a picture of the event

using words

Task 8: Dynamic delivery

Use your voice

Use your voice

pace

tone/pitch

volume

Think about body language

pace

tone/pitch

volume

Think about body language

pace

tone/pitch

volume

gestures and expressions

eye contact

Proximity and position

Stance and wardrobe

Most importantly, leave

clients wanting to work with

you

Any questions tweet

@michaelchidzey

Thanks!

Michael Chidzey | Head of Digital Marketing |

Download: http://www.slideshare.net/MichaelChidzey