Delivering Winning Pitches
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Transcript of Delivering Winning Pitches
Perfect Pitching
Workshop for Events
Michael Chidzey | Head of Digital Marketing |
Download: http://www.slideshare.net/MichaelChidzey
Aim: prepare for upcoming pitches
Workshop format
prepare practise pitch
You have to be able to sell
Why learn how to pitch well?
#1 – Understand the brief
Plan of action
#2 – The presenters
Plan of action
#3 – Pitch structure
Plan of action
#4 – Dynamic delivery
Plan of action
Understand the brief
Listen to the client’s requirements
Ask questions & challenge the brief
Follow the instructions
You have one phone call to
gather as much information
from the client as you can
Task 1: Understand the brief
Questions to ask
Client requirements
Event brief: organise a
fashion show to
worldwide distributors
Client requirements
How would you tackle this brief?
Task 2: Create a concept
The presenters
Revolutionary, creative, a showman
Charismatic, empathetic, intelligent
Focused, tough, ambitious
What are the key attributes of the
person pitching for this event?
Introduce yourself and tell us
three attributes
Task 3: Make first impressions
count
Pitch structure
Beginning
Tell a complete story
Tools: http://www.mindmeister.com https://trello.com/
Beginning Middle
Tell a complete story
Tools: http://www.mindmeister.com https://trello.com/
Beginning Middle End
Tell a complete story
Tools: http://www.mindmeister.com https://trello.com/
Beginning Middle End
Tell a complete story
Think before putting pen to paper
Tools: http://www.mindmeister.com https://trello.com/
Brainstorm how to structure
this pitch
Task 4: Pitch structure
Planning the beginning
Make a great first impression
Charisma experiment: http://gigaom.com/2012/04/25/can-you-learn-to-be-as-charismatic-as-steve-jobs/
Create a catchy title
Further reading: http://www.copyblogger.com/magnetic-headlines/
Catchy title – poor example
Catchy title – better example
Your credentials (if relevant)
Purpose
Process
Craft a strong opening
Grab the audience’s attention
ask a question
use a quotation
personal experience
current affairs
story
shock
humour
Come up with a catchy hook
Task 5: Catchy beginning
Planning the middle
Middle – the reason you are there
Purpose and targets
Audience experience & knowledge
Methods of delivery
Time available
Prioritise information by:
- essential
- details that could be left out
- information for Q&As/extra time
Task 6: Content
Planning the end
Craft a powerful ending
Craft a powerful ending
incentive
summary
call to action
benefits
Open ended question
alternative options
Write a script for your ending
Task 7: Powerful ending
Dynamic delivery Ensure your audience experience
the message
Use diagrams and photos
Paint the picture
Tell stories from experience
Paint a picture of the event
using words
Task 8: Dynamic delivery
Use your voice
Use your voice
pace
tone/pitch
volume
Think about body language
pace
tone/pitch
volume
Think about body language
pace
tone/pitch
volume
gestures and expressions
eye contact
Proximity and position
Stance and wardrobe
Most importantly, leave
clients wanting to work with
you
Any questions tweet
@michaelchidzey
Thanks!
Michael Chidzey | Head of Digital Marketing |
Download: http://www.slideshare.net/MichaelChidzey