Presentation seo-boost-sldshr-sm

Listen – Target – Help– Mobile

(Search Engine Optimization)

WHY AND HOW

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Unless you like pu7ng lips8ck on pigs

SEO dovetails with usability Targeted

Compelling copy

Easily accessed

Call to action.

“Don’t Make Me Think”

MARKETING MIX

Inbound SEO Permission

“Build it and they will come”?

lead genera,on? brand recogni,on? customer loyalty? informa,on? sales? fun?

TARGET IS KEY

As in keyword…

Your best clients are

your target market

ONSITE SEO -‐ content code, layout, internal links

OFFSITE SEO -‐ inbound links, social signals

TRACKING AND KEYWORD RESEARCH

Plenty of distrac8on, if 8me is limited focus on

Do you ever hear it? or it?

ANALYTICS - stats

ANALYTICS - flow

“…make sure that you’ve got high-‐quality content, the sort of content that people really enjoy, that’s compelling, the sort of thing that they’ll love to read that you might see in a magazine or in a book, and that people would

refer back to, or send friends to, those sorts of things…”

– MaR CuRs (Head of Google Webspam)

~Wired ar8cle

WEBSITE Hub

SOCIAL MEDIA Amplifier

EMAIL MARKETING Top of mind Permission Maintaining / building rela8onships

TOO GOOD TO BE TRUE?

SNAKE OIL!

CHECKLIST

•  Targeted Keywords –  Title, URL, Headline, First paragraph, (users’ words, not yours)

•  Images -‐ Title and Alt Tags –  Important text in html –  Text locked in images is useless –  Images – Titles and alt tags

•  Duplica,on bad / Redundancy good •  Meta tags •  Site op,miza,on – separate page for each unique topic •  Mobile ready -‐ responsive •  Video

–  YouTube -‐ #2 search engine. –  Add transcript = add SEO edge

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WORDPRESS SEO - Yoast

CHECKLIST cont’d

•  COMPELLING Does copy make users click, try or buy? •  READABLE

Non ‘salesy’ -‐ Users Deeper indexable -‐ Search Engines

•  NICHE Niche and nichey. Did I men8on niche?

•  PR Useful to get the word out but no longer SEO nirvana •  KeywordsTricks?

No big green buRon) Stuffing? Duplicate content?

– A puppy dies every 8me you do it!

•  Redirects Bad except to move changing site structure or URL unifica8on – use 301s

LEARNING CURVE?

Crea,ng copy is the largest commitment

-‐ develop a habit of SEO mindset while crea8ng & publishing

hRp://www.ted.com/talks/maR_cuRs_try_something_new_for_30_days.html

Consistency pays off: •  Tweak, Add content, Build inbound, Refine, Update, Tes8monials

… Make it easy to share! •  Install social sharing widgets. -‐ follow and share

•  Add "Tweet This" links ….. get your content out there!

"You don't have to be great to start,

but you have to start to be great."

~Zig Ziglar

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FAVOURITE GO-TO RESOURCES

GENERAL hRp://www.marke8ngprofs.com/

hRp://www.marke8ngsherpa.com/ hRp://blog.kissmetrics.com/ hRp://moz.com/learn/seo

hRp://searchengineland.com/ hRp://blog.hubspot.com hRp://yoast.com/ hRp://searchenginewatch.com/ hRp://www.searchenginejournal.com/ hRp://www.ducRapemarke8ng.com/

hRp://www.upassoc.org/ hRp://www.usabilityprofessionals.org/ hRp://www.humanfactors.com/

hRp://www.constantcontact.com/ learning-‐center/webinars/live/index.jsp

HOSTING hRp://www.bluehost.com -‐ Bluehost hRp://rackspace.com -‐ Rackspace LEARNING hRp://teamtreehouse.com/ -‐ Treehouse hRp://ladieslearningcode.com/ -‐ Ladies Learning Code hRp://girlgeekstoronto.com/ -‐ Girl Geeks Toronto hRp://2013.toronto.wordcamp.org/ -‐ WordCamp hRp://www.wpuniversity.com/ -‐ WP University EMAILMARKETING hRp://www.constantcontact.com -‐ Constant Contact

ANALYTICS hRp://www.kaushik.net/ -‐ Occam’s Razor hRp://www.lunametrics.com/blog/ -‐ Lunmetrics hRp://www.clickinsight.ca/ -‐ ClickInsight

ACCESSIBILITY hRp://inclusivemedia.ca/ hRp://www.w3.org/standards/webdesign/accessibility hRp://www.nngroup.com

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FUN WITH SEARCH hRp://www.google.com/trends/zeitgeist/2013/globe hRp://ubersuggest.org/

HOW DOES GOOGLE SEARCH WORK? hRp://www.youtube.com/watch?v=KyCYyoGusqs

301 REDIRECT (moving or restructuring) hRp://www.webconfs.com/how-‐to-‐redirect-‐a-‐webpage.php

TOOLS to TRACK inbound links and keywords •  hRp://www.majes8cseo.com/ •  hRp://www.opensiteexplorer.org/ •  hRp://siteexplorer.search.yahoo.com/ •  hRps://adwords.google.com/ko/KeywordPlanner/ •  hRp://www.wordtracker.com/

PERSONAS hRp://www.marke8ngprofs.com/marke8ng/online-‐seminars/474#!

VIDEO From Wordcamp video presenta8on •  hRp://richardgmar8n.me/online-‐video/online-‐video-‐marke8ng-‐best-‐prac8ces/

SITE PERFORMANCEhRp://econsultancy.com/blog/63962-‐2014-‐the-‐mobile-‐seo-‐8mebomb?utm_campaign=bloglikes&utm_medium=socialnetwork&utm_source=facebook&goback=%2Egde_4582891_member_5826358590075592706#%21

MORE HELPFUL RESOURCES

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HELPFUL RESOURCES cont’d

•  hRp://www.kaushik.net/avinash/secure-‐search-‐not-‐provided-‐keyword-‐analysis-‐data-‐sources/#keyworddataalterna8ves

•  hRp://www.seobook.com •  hRp://webdesign.about.com •  hRp://www.w3.org •  hRp://www.email-‐marke8ng-‐reports.com/basics/why.htm •  hRp://www.constantcontact.com/learning-‐center/webinars/live/index.jsp •  hRps://www.rebelmouse.com/ •  hRp://blog.hubspot.com •  hRp://searchenginewatch.com/ar8cle/2169476/The-‐Hierarchy-‐of-‐Web-‐Presence-‐Op8miza8on •  hRp://www.searchenginejournal.com/google-‐hummingbird-‐means-‐online-‐marketers-‐seo/ •  hRps://support.google.com/analy8cs/answer/1033867?hl=en&rd=1 •  hRps://support.twiRer.com/ar8cles/76460-‐using-‐twiRer-‐lists •  social_networking_consumer/the-‐art-‐of-‐twee8ng-‐dos-‐and-‐donts/240157863 •  hRp://www.forbes.com/sites/chris8necomaford/2013/09/29/become-‐a-‐social-‐media-‐rock-‐star-‐

in-‐4-‐easy-‐steps-‐infographic/ •  hRp://www.ducRapemarke8ng.com/blog/2012/10/09/on-‐page-‐seo-‐factors/

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Presentation seo-boost-sldshr-sm

Small Business & Entrepreneurship

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