Boost & SEO Drupal Performance Mantra

TAMAGHNA BANERJEE

Concise introduction to topic It’s important to recapitulate few words before this introduction – are

you familiar with the words like -

Static Page (http://en.wikipedia.org/wiki/Static_web_page)

Web Cache (http://en.wikipedia.org/wiki/Web_cache)

Web Traffic or Packet Sniffing (http://en.wikipedia.org/wiki/Web_traffic)

What happen to traditional high traffic websites?

Requesting Web Server like Apache, nginx

Is a HTTP get request? or Doesn’t have a Drupal Cache set? or Is not a location

where an authentication needed?

NoPHP / DrupalDatabase

Boost for Drupal 7 Description – Boost module provides static page caching for Drupal enabling a very significant performance and scalability boost for sites that receive mostly anonymous traffic.

Requirements – ◦ An Web Server like Apache, nginx etc.◦ Cache life time◦ CRON & Clean URLs.

Current Version – 7.x-1.0

You can also find current open issues - https://www.drupal.org/project/issues/boost

What happens if Boost is enabled?

Requesting Web Server like Apache, nginx Is a HTTP get request? or Doesn’t have a

Drupal Cache set? or Is not a location where an authentication needed?

YesDoes the browser support Gzip?

Yes

No.html file

.html.gz file

Local Disk

Cache files are being ready to serve from local disk

Firs

t Res

pons

e

How Boost can be configured withDrupal 7?

What’s next??

We are moving into SEO

Believe me, today most vital six pillars for a ready SEO Website are -

Concise introduction to topic It’s important to recapitulate few words before this introduction – are you

familiar with the words like -

Web Search Engine (http://en.wikipedia.org/wiki/Web_search_engine)

Web Crawler (http://en.wikipedia.org/wiki/Web_crawler)

Search Engine Indexing (http://en.wikipedia.org/wiki/Search_engine_indexing)

Bounce Rate (http://en.wikipedia.org/wiki/Bounce_rate)

**Web Crawler has different abbreviations named Web Spider and Web Scutter

Forget SEO, think your website like a cake!!

Links (inward and outward), SEM, Social Activities

Content, Web Architecture

Platform, CMS

Application Infrastructure

What you are aware of Search Engine?

Description -◦ Search engines want to do their jobs as best as possible by referring users to websites and content that is

the most relevant to what the user is looking for. So how is relevancy determined?.

Building a list of words and notes where they were found

Building index based on its own system of weighting

Encodes data to save spaceDatabase

Looking for keywords in site content

Stores data for users to access

User get search results based on keywords

What they are looking for? Content:

◦ Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.

Performance: ◦ How fast is your site and does it work properly?

Authority: ◦ Does your site have good enough content to link to or do other authoritative sites use your website as a

reference or cite the information that's available?

User Experience: ◦ How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce

rate?

What should be the important agenda?

Know Your Business Model very well.

Don’t do Keyword Stuffing.

Be Consistent With Domain Names

Poor User Experience

Don't Forget to Optimize for Multi-Channels

Try not to have Purchased Links

Optimizing for Different Types of Results and be focused on Your Meta Data Too

What Drupal gives us ?? Description – Drupal gifts us SEO Tools module that seamlessly integrates a sophisticated all-in-one suite of search engine reporting, analysis and optimization tools into your website. It provides a dashboard that integrates analytics reports with links to webmaster tools and vital Drupal SEO modules.

◦ Alchemy, Content Analysis, Content Optimizer, Global Redirect, Google Analytics and Google Analytics API, Meta Tags, Page Title, Pathauto & URL Aliases, XML Sitemap.

Requirements – ◦ Features.◦ Presets◦ Strongarm and Chaos Tools.

Current Version – 7.x-1.0-alpha6

You can also find current open issues - https://www.drupal.org/project/issues/seotools

How it will fit to our Drupal system?

Content Title

Pathauto & URL alias

Social Links

Page-title, Metatags

Content, Keywords

Image or Media

Backlinks

Reference and Acknowledge..

◦ Ankur Agarwal, Director, Novatree eSolutions Pvt. Ltd.

◦ http://searchengineland.com/guide/google-searching-search-engines◦ http://computer.howstuffworks.com/internet/basics/search-engine1.htm◦ http://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-

site◦ https://vacilando.org/article/drupal-performance-mantra-crawl-boost-expire

Thank You. In the light of what I have shared today of my knowledge best, reminding everyone if you have any doubts and queries regarding the presentation feel free to ask me through below –tamghnabanerjee@live.com