Presentation private label innovation 24 januari 2010
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Transcript of Presentation private label innovation 24 januari 2010
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XTC ScopePrivate label 2011
24 januari 2011
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Supported by a network of local shoppers/ reporters in 43 countriesInnovation partner of SIAL EU/ASIA
Innovation intelligence services products
XTC Acces, XTC Alert me, XTC ExpertInnovation Panorama Reports
Food Innovation Labs
What devides XTC scan other innovation data bases:
Database and reports contain products that introduce both new characteristics and potential
benefits to consumers
XTC World Innovation
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XTC world innovation Trends Tree
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Pleasure Axis Sophistication trends
Consumer expectations, elitism, exeption
ExotismEvasion, From a different culture
Variety of sensesSensations, imagination, new tastes
FunShifting habits, unusaul
Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend
Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend
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Examples Pleasure Axis :Sophistication Exotism
•Sophistication & Exotism
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Examples Pleasure Axis :Variety of sense & Fun trend
•Sophistication & Exotism
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Health Axistrends consumer expectations
NaturalGood safety garanteed by the natural characteristics of the product
MedicalHealth and food safety by consuming vegetables
VegetalNutritional elements promoting for good health
Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend
Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend
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Examples Health Axis : Natural vegetale medical trends
•Sophistication & Exotism
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Physical Axis trends
Slimness trendsMaintaining a slim body, figh obesity
Energy well being trendEnergy, relaxing, well being
Cosmetic trendOptimize beauty through food
Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend
Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend
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Examples Physical Axis : Slimness Well Being Cosmetic
•Sophistication & Exotism
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Convenience Axis trends
Easy to handleEasy to carry, easy to use
Time savingTo do more in time, save time
NomadismConsuming the product anywhere any time
Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend
Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend
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Examples Convience Axis : Easy to handle Time saving Nomadism
•Sophistication & Exotism
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Ethics Axis trends
EcologyRespect for environment , sustainable economy
SolidarityRespect for human being, responsibility
Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend
Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend
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Examples Ethical Axis : Ecology Solidarity
•Sophistication & Exotism
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Conclusion XTC Scope Private labelPrivate labels now develop products that answer new needs, they can fully compete with A brands because they represant same value
Private labels also take in account the willingness of consumers to be more active an take own decisions in matter of health management
More information on results are stated in report