Presentation onThe L‘Oréal Group

(the company for beauty)

Sandra Antičová

What I am going to talk about: The history of the company; Sales; Research and Development; Structure; Owners and shareholders;

The history of the company: In 1907, a young French chemist Eugéne Schueller developed an

innovative colour formula; In 1909, he registred his own company; In 1920, the small company employed 3 chemists; In 1912, Eugéne Schueller started to export his products; In 1933, he created and launched Votre Beauté, a magazine devoted

to women; In 1953, L‘Oréal won an advertising Oscar;

Basic information about the company: The company has 50,500 employees; The Group is present in 130 countries and has 290 subsidiaries; There are 42 factories all over the world producing L‘Oréal products;

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For more information contact

L‘Oréal International Information Department 41, rue Martre, 92 117 Clichy, France

Tel. : +33 1 47 56 82 65 Fax. : +33 1 47 56 82 42 Internet: www.loreal.com

Annual General Meeting

Board of Directors

Supervisory Board

Executive Vice-PresidentCorporate Communications

and External Affairs 

Executive Vice-PresidentHuman Resources

Executive Vice-President Production and Technology

Executive Vice-PresidentResearch and Development

 

President Professional Products

President Luxury Products

Vice-President Administration and Finances

 

Executive Vice-PresidentStrategic Business Development

President Consumer Products

Research:

L'Oréal Research missions are :

- To gain an in-depth understanding of healthy skin and hair at the cellular level

 - To pinpoint the biological processes behind the skin aging process, sun damage, pigmentation changes as well as natural hair color, graying and loss

 - To synthesize active molecules which protect, repair or color: over 110 original molecules have been produced by L'Oréal Research

 - To design and develop new products in all cosmetic fields, including skin care, haircare and make-up: over 3,000 new formulas come out of our laboratories each year

-  To evaluate products‘ efficacy and safety using in vitro tests like human skin models, as well as sophisticated imaging techniques and sensory analysis.

Professional products:

Consolidated sales by geographic zone€ millions

€ millions 2002 2003 % of 2003

salesLike-for-like growth

2003/02

Western Europe 933.9 969.5 51.0% 5.3%

North America 625.1 601.9 31.7% 10.7%

Rest of the World

339.3 328.6 17.3% 15.3%

Total 1,898.3 1,899.9 100.0% 8.6%

Consumer products:

Consolidated sales by business segment€ millions

  2002 2003% of 2003

salesLike-for-like growth

2003/2002

Haircare 4,048.4 3,957.3 52.7% 6.2%

Make-up 2,100.0 1,982.8 26.4% 5.9%

Skincare 1,019.8 1,178.9 15.7% 23.7%

Perfumes 150.6 128.4 1.7% -11.9%

Other 282.2 259.0 3.5% -6.4%

Total 7,600.9 7,600.9 100.0% 7.7%

Luxury products:

Consolidated sales by business segment€ millions

  2002 2003 % of 2003 sales Like-for-like growth

2003/2002

Skincare 1,288.0 1,233.3 35.8% 6.0%

Perfumes 1,458.6 1,358.2 39.5% 2.2%

Make-up 895.1 849.1 24.7% 4.9%

Total 3,641.7 3,440.6 100.0% 4.2%

Active cosmetics:

Consolidated sales by business segment€ millions

  2002 2003 % of 2003 salesLike-for-like growth

2003/2002

Skincare 510.2 565.4 75.5% 15.4%

Haircare 63.3 65.9 8.8% 7.2%

Make-up 65.2 61.5 8.2% -1.3%

Other 56.1 56.3 7.5% -1.2%

Total 694.8 749.0 100.0% 11.9%

For further information contact me:

mob. tel. +420 731200958 E-mail: sandraanticova@loreal.cz

Thank you for your attention!Have a nice day